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DIGITAL MEDIA & MARKETING COORDINATOR, IN-DEPTH: Was Sold On The Job After Seeing How Comfortable Office Environment Was

About this video 

Laura, digital media and marketing coordinator, talks about what she loves most about her job, its greatest challenge, her key moment, and how hard it is to get a job in her industry. Develop a great work ethic and prove yourself in the digital landscape.

Degree: Marketing - Public Relations, Advertising, and Applied Communication
Job Title: Digital Media and Marketing Coordinator
Employer: Live Nation Labs & Ticketmaster

Job Summary: Market Research Analysts and Marketing Specialists

Job Description

Market research analysts study market conditions in local, regional, or national areas to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price. Market research analysts work in nearly every industry. They may work with the public to gather information and data, but they generally work at a computer, collecting and analyzing marketing data and preparing reports.

On-the-Job Training

short-term on-the-job training

Certification Requirement
Recommended by the Professional Researcher Certification (PRC).

Quick Facts

Average salary
Average salary
National Statistic Change Location
Confirm
$35,000 - $115,000
Projected job growth
Projected Job Growth
35 to 45 percent
Typical schedule
Typical schedule
Full-time
Typical workplace
Typical workplace
Office, Travel, Indoor
Personal qualities
Personal Qualities
Detail oriented, Problem solving skills, Analytical skills, Written communication skills, Verbal communication skills, Organizational skills

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P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='780'>The thing</span> <span m='880'>I love</span> <span m='1120'>most</span> <span m='1430'>about</span> <span m='1540'>my</span> <span m='1660'>job</span> <span m='2100'>is</span> <span m='2500'>the</span> <span m='2650'>team</span> <span m='3070'>that</span> <span m='3210'>I</span> <span m='3290'>work</span> <span m='3490'>with.</span> <span m='3780'>I</span> <span m='4510'>laugh</span> <span m='5030'>all</span> <span m='5240'>day</span> <span m='5400'>long.</span> <span m='5720'>We</span> <span m='5840'>have</span> <span m='6070'>way</span> <span m='6220'>too</span> <span m='6360'>much</span> <span m='6600'>fun,</span> <span m='8080'>and</span> <span m='8640'>that</span> <span m='8880'>just</span> <span m='9310'>makes</span> <span m='9570'>everything</span> <span m='9950'>else</span> <span m='10380'>feel</span> <span m='10600'>like</span> <span m='10800'>not</span> <span m='11040'>work.</span> <span m='11480'>I</span> <span m='11490'>feel</span> <span m='11580'>like I</span> <span m='11730'>don't</span> <span m='11810'>go</span> <span m='11930'>to a</span> <span m='12210'>job</span> <span m='12750'>every</span> <span m='12970'>day,</span> <span m='13190'>it's</span> <span m='13420'>just</span> <span m='13800'>kind</span> <span m='14010'>of</span> <span m='14510'>what</span> <span m='14730'>I</span> <span m='14790'>would</span> <span m='14930'>be</span> <span m='15070'>doing</span> <span m='15390'>anyway.</span> <span m='16100'>So</span> <span m='16250'>that's</span> <span m='16470'>my</span> <span m='16610'>favorite</span> <span m='16970'>part,</span> <span m='17540'>is</span> <span m='17740'>interacting</span> <span m='18280'>with</span> <span m='18410'>everyone</span> <span m='18680'>that</span> <span m='18800'>I</span> <span m='18840'>get</span> <span m='19040'>to</span> <span m='19140'>interact</span> <span m='19510'>with.</span> </p><p><span m='19990'>The</span> <span m='20230'>most</span> <span m='20450'>challenging</span> <span m='20850'>part</span> <span m='21030'>of</span> <span m='21090'>my</span> <span m='21220'>job</span> <span m='21690'>is</span> <span m='22140'>probably</span> <span m='23700'>time</span> <span m='24090'>and</span> <span m='24230'>project</span> <span m='24550'>management.</span> <span m='25990'>Wishing</span> <span m='26320'>there</span> <span m='26480'>are</span> <span m='26740'>more</span> <span m='27000'>hours</span> <span m='27310'>in the</span> <span m='27360'>day</span> <span m='27790'>and</span> <span m='28690'>finding</span> <span m='30190'>time</span> <span m='30450'>to</span> <span m='30540'>get</span> <span m='30650'>everything</span> <span m='31040'>done,</span> <span m='31450'>while</span> <span m='31670'>still</span> <span m='31940'>having</span> <span m='32240'>a</span> <span m='32320'>life</span> <span m='32650'>outside</span> <span m='33040'>of</span> <span m='33130'>work,</span> <span m='33450'>and</span> <span m='33910'>keeping</span> <span m='34250'>it</span> <span m='34350'>all</span> <span m='34660'>balanced.</span> </p><p><span m='36270'>The</span> <span m='36400'>biggest</span> <span m='36910'>aha</span> <span m='37440'>moment</span> <span m='37790'>that</span> <span m='37910'>I've</span> <span m='38070'>had</span> <span m='38310'>my</span> <span m='38410'>career</span> <span m='38780'>was</span> <span m='38920'>actually</span> <span m='39770'>interviewing</span> <span m='40410'>for</span> <span m='40530'>this current</span> <span m='40920'>position.</span> <span m='41700'>I</span> <span m='42610'>had</span> <span m='42930'>set</span> <span m='43080'>up</span> <span m='43210'>the</span> <span m='43280'>interview,</span> <span m='43780'>and</span> <span m='44600'>I</span> <span m='44700'>walked</span> <span m='45150'>into</span> <span m='45370'>the</span> <span m='45510'>office,</span> <span m='45960'>and</span> <span m='46110'>that</span> <span m='46300'>was</span> <span m='46440'>an</span> <span m='46550'>aha</span> <span m='47240'>moment,</span> <span m='48320'>because</span> <span m='48680'>I</span> <span m='48770'>saw</span> <span m='49280'>that</span> <span m='49960'>my</span> <span m='50350'>future</span> <span m='50700'>co-workers</span> <span m='51320'>were</span> <span m='51730'>shooting</span> <span m='52180'>Nerf</span> <span m='52530'>guns at</span> <span m='52880'>each</span> <span m='53100'>other</span> <span m='53570'>and</span> <span m='54010'>had</span> <span m='54410'>balloons</span> <span m='54810'>everywhere,</span> <span m='55460'>and</span> <span m='55980'>just</span> <span m='56480'>were</span> <span m='56900'>very</span> <span m='57160'>comfortable</span> <span m='57750'>in</span> <span m='57890'>their</span> <span m='58050'>work</span> <span m='58380'>environment,</span> <span m='58950'>which</span> <span m='59110'>I</span> <span m='59160'>hadn't</span> <span m='59420'>experienced</span> <span m='59990'>before.</span> <span m='60400'>I</span> <span m='60810'>had</span> <span m='61020'>been</span> <span m='61190'>in a</span> <span m='61290'>lot</span> <span m='61510'>of</span> <span m='61640'>different,</span> <span m='63120'>hugely</span> <span m='63500'>corporate,</span> <span m='63825'>or</span> <span m='64150'>really</span> <span m='64450'>tiny</span> <span m='65069'>companies,</span> <span m='65830'>but</span> <span m='65990'>all of them</span> <span m='66420'>had</span> <span m='66580'>a</span> <span m='66620'>very,</span> <span m='67630'>straight</span> <span m='68030'>and</span> <span m='68130'>narrow</span> <span m='68390'>definition</span> <span m='68930'>of</span> <span m='69060'>what</span> <span m='69260'>working</span> <span m='69650'>was,</span> <span m='70190'>and</span> <span m='70330'>this</span> <span m='70500'>new</span> <span m='70640'>place</span> <span m='71010'>with</span> <span m='71190'>much</span> <span m='71490'>more</span> <span m='71880'>into</span> <span m='73230'>letting</span> <span m='73490'>you</span> <span m='73600'>find</span> <span m='73890'>your</span> <span m='74010'>place,</span> <span m='74400'>and</span> <span m='74520'>letting</span> <span m='74780'>you</span> <span m='75330'>do the</span> <span m='75790'>things</span> <span m='76010'>that</span> <span m='76100'>you</span> <span m='76220'>wanted,</span> <span m='76930'>and</span> <span m='77290'>it</span> <span m='77970'>was</span> <span m='78210'>fun,</span> <span m='78590'>and</span> <span m='78870'>you</span> <span m='79180'>kind</span> <span m='79390'>of</span> <span m='79730'>breathe</span> <span m='80190'>easy.</span> <span m='81050'>So</span> <span m='81520'>it</span> <span m='81600'>was</span> <span m='81750'>a</span> <span m='81830'>big</span> <span m='82340'>aha</span> <span m='82510'>moment</span> <span m='82860'>just</span> <span m='82990'>walking</span> <span m='83450'>in</span> <span m='83640'>and</span> <span m='83870'>kind</span> <span m='84090'>of</span> <span m='84170'>being</span> <span m='84480'>relaxed</span> <span m='85510'>right</span> <span m='85700'>away.</span> </p><p><span m='86950'>Is it</span> <span m='87290'>hard</span> <span m='87730'>to</span> <span m='87980'>get a job</span> <span m='88090'>doing</span> <span m='88380'>what</span> <span m='88520'>I</span> <span m='88610'>do?</span> <span m='90730'>Not if</span> <span m='91045'>you</span> <span m='91360'>like</span> <span m='91600'>it.</span> <span m='92050'>I</span> <span m='92490'>think</span> <span m='92750'>if</span> <span m='92930'>you</span> <span m='93080'>prove</span> <span m='93390'>yourself</span> <span m='93850'>in</span> <span m='94190'>the</span> <span m='94790'>digital</span> <span m='95150'>landscape</span> <span m='95760'>or in</span> <span m='96160'>whatever</span> <span m='96950'>industry</span> <span m='97340'>it is</span> <span m='97740'>that</span> <span m='97880'>you</span> <span m='97990'>really</span> <span m='98190'>want</span> <span m='98540'>to</span> <span m='98680'>be</span> <span m='98910'>in,</span> <span m='99000'>I</span> <span m='99060'>think</span> <span m='99270'>if</span> <span m='99390'>you</span> <span m='99750'>show</span> <span m='100080'>that</span> <span m='100210'>you're</span> <span m='100400'>interested</span> <span m='100790'>and</span> <span m='101140'>committed,</span> <span m='101450'>I</span> <span m='101620'>don't think</span> <span m='101850'>it's</span> <span m='102000'>hard.</span> </p><p><span m='102470'>I</span> <span m='102510'>think</span> <span m='103350'>you'll</span> <span m='104130'>meet</span> <span m='104350'>the right</span> <span m='104580'>people,</span> <span m='104870'>and</span> <span m='105070'>you'll</span> <span m='105200'>find</span> <span m='105430'>yourself</span> <span m='105770'>in</span> <span m='105880'>the right</span> <span m='106060'>situation.</span> <span m='107380'>But</span> <span m='108000'>I</span> <span m='108090'>think</span> <span m='109560'>the</span> <span m='109650'>hard</span> <span m='109930'>part</span> <span m='110120'>is</span> <span m='110250'>the</span> <span m='110340'>work</span> <span m='110550'>ethic,</span> <span m='111450'>and</span> <span m='111610'>maybe</span> <span m='111900'>finding</span> <span m='112340'>what</span> <span m='112510'>you're</span> <span m='112630'>passionate</span> <span m='113090'>about.</span> <span m='113770'>But</span> <span m='114620'>once you</span> <span m='114840'>know</span> <span m='115115'>what</span> <span m='115390'>you</span> <span m='115490'>love,</span> <span m='115790'>it's not</span> <span m='116090'>hard.</span> </p>","file":{"id":272734,"video_id":"2700793232001","name":"72117818","duration":117140,"thumbnail_url":null}});