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MARKETING MANAGER: The Problems In Classroom To Real Life Application

About this video 

Lindsey, a marketing manager, spends her typical day overseeing and running event marketing for the company's professional development conferences. In addition, she is responsible for managing the event website, marketing emails, and in general communication for the events. She tells us that she wishes she would have learned more about the real-life application of classroom materials, as the two don't necessarily converge perfectly.

Degree: Public Relations, Advertising, and Applied Communication
Job Title: Marketing Manager
Employer: Career and Technology Association of Texas

Job Summary: Marketing Managers

Job Description

Advertising, promotions, and marketing managers plan programs to generate interest in a product or service. They work with art directors, sales agents, and financial staff members.

On-the-Job Training

Short-term on-the-job training

Additional Info

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; purchasing agents; buyers; or product, advertising, promotions, or public relations specialists.

Quick Facts

Average salary
Average salary
National Statistic Change Location
Confirm
$40,000 - $170,000
Projected job growth
Projected Job Growth
10 to 20 percent
Typical schedule
Typical schedule
Full-time, Long hours
Typical workplace
Typical workplace
Office, Indoor
Personal qualities
Personal Qualities
Creativity, Analytical skills, Written communication skills, Verbal communication skills, Teamwork, People skills, Organizational skills

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P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='290'>My</span> <span m='390'>name</span> <span m='610'>is</span> <span m='760'>Lindsey.</span> <span m='1075'>And</span> <span m='1390'>I'm</span> <span m='1810'>the</span> <span m='1880'>marketing</span> <span m='2300'>manager</span> <span m='2910'>for</span> <span m='3110'>the</span> <span m='3280'>Career and</span> <span m='3640'>Technology</span> <span m='4250'>Association</span> <span m='4880'>of</span> <span m='4960'>Texas.</span> <span m='5940'>My</span> <span m='6110'>job</span> <span m='6430'>currently,</span> <span m='7040'>on</span> <span m='7210'>a</span> <span m='7250'>day-to-day</span> <span m='7640'>basis,</span> <span m='8189'>I</span> <span m='8560'>run</span> <span m='8950'>all</span> <span m='9160'>of</span> <span m='9270'>the</span> <span m='9430'>event</span> <span m='9710'>marketing</span> <span m='10180'>for</span> <span m='10700'>our</span> <span m='11080'>professional</span> <span m='11530'>development</span> <span m='12030'>conferences.</span> <span m='12560'>I</span> <span m='12720'>also</span> <span m='12980'>manage</span> <span m='13400'>the</span> <span m='14780'>websites</span> <span m='15410'>for</span> <span m='15540'>those</span> <span m='15770'>events.</span> <span m='16490'>And</span> <span m='17360'>I</span> <span m='18120'>do</span> <span m='18270'>all</span> <span m='18390'>of</span> <span m='18480'>the</span> <span m='18590'>email</span> <span m='18900'>marketing</span> <span m='19680'>to</span> <span m='19930'>attendees</span> <span m='20530'>and</span> <span m='20630'>potential</span> <span m='21070'>attendees.</span> <span m='22190'>I</span> <span m='22380'>manage</span> <span m='23415'>pretty much</span> <span m='23730'>all</span> <span m='23920'>of</span> <span m='24010'>the</span> <span m='24110'>communication</span> <span m='24750'>that</span> <span m='24860'>goes</span> <span m='25050'>out</span> <span m='25180'>about</span> <span m='25270'>our</span> <span m='25560'>events.</span> </p><p><span m='26170'>I</span> <span m='26520'>graduated</span> <span m='27070'>from</span> <span m='27420'>Texas</span> <span m='27750'>Tech</span> <span m='28000'>University</span> <span m='28315'>with</span> <span m='28630'>a</span> <span m='28840'>degree</span> <span m='29330'>in</span> <span m='29650'>public</span> <span m='29940'>relations.</span> <span m='31160'>And</span> <span m='31470'>I</span> <span m='31530'>started</span> <span m='31960'>my</span> <span m='32100'>career</span> <span m='33250'>at</span> <span m='33420'>a</span> <span m='33440'>hospital</span> <span m='34200'>in</span> <span m='34400'>Lubbock.</span> <span m='34520'>I</span> <span m='34730'>was</span> <span m='35390'>started</span> <span m='35750'>in</span> <span m='35840'>the</span> <span m='35910'>marketing</span> <span m='36320'>department</span> <span m='36780'>there.</span> <span m='37090'>And then</span> <span m='37360'>I</span> <span m='37390'>moved</span> <span m='37630'>to</span> <span m='37750'>Austin</span> <span m='38710'>almost</span> <span m='39090'>five</span> <span m='39320'>years</span> <span m='39540'>ago</span> <span m='39850'>and</span> <span m='39970'>started</span> <span m='40240'>working</span> <span m='40600'>for</span> <span m='41100'>CTAT.</span> </p><p><span m='41910'>When</span> <span m='42310'>I</span> <span m='42380'>started</span> <span m='42840'>my</span> <span m='42960'>career,</span> <span m='43510'>I</span> <span m='44990'>wish</span> <span m='45360'>I</span> <span m='45440'>had</span> <span m='45620'>known</span> <span m='46010'>more</span> <span m='46440'>of</span> <span m='46540'>the</span> <span m='46640'>real-life</span> <span m='47090'>scenarios.</span> <span m='47730'>What</span> <span m='47830'>really</span> <span m='48070'>happens</span> <span m='48410'>on</span> <span m='48510'>the</span> <span m='48600'>job.</span> <span m='49560'>What</span> <span m='49730'>you</span> <span m='49890'>learn</span> <span m='50180'>in</span> <span m='50280'>the</span> <span m='50370'>classroom</span> <span m='50870'>isn't</span> <span m='51090'>necessarily</span> <span m='52430'>applied</span> <span m='53150'>to</span> <span m='53860'>the</span> <span m='53970'>job.</span> <span m='54790'>What</span> <span m='55280'>I</span> <span m='55360'>learned</span> <span m='56800'>from</span> <span m='57070'>public</span> <span m='57360'>relations</span> <span m='58160'>even</span> <span m='59220'>transferring</span> <span m='59730'>that</span> <span m='59930'>over</span> <span m='60120'>to</span> <span m='60250'>my</span> <span m='60340'>marketing</span> <span m='60800'>job,</span> <span m='61060'>there were</span> <span m='61450'>just</span> <span m='61510'>a lot</span> <span m='61720'>of</span> <span m='61870'>things</span> <span m='62290'>that</span> <span m='63710'>I</span> <span m='63840'>didn't</span> <span m='64090'>realize</span> <span m='64480'>until</span> <span m='64750'>I</span> <span m='64819'>was</span> <span m='65500'>in</span> <span m='65630'>the</span> <span m='65730'>trenches</span> <span m='66400'>doing</span> <span m='66700'>it.</span> </p>","file":{"id":255841,"video_id":"2700753610001","name":"70521975","duration":66858,"thumbnail_url":null}});