Lindsey, a marketing manager, spends her typical day overseeing and running event marketing for the company's professional development conferences. In addition, she is responsible for managing the event website, marketing emails, and in general communication for the events. She tells us that she wishes she would have learned more about the real-life application of classroom materials, as the two don't necessarily converge perfectly.
Advertising, promotions, and marketing managers plan programs to generate interest in a product or service. They work with art directors, sales agents, and financial staff members.
Short-term on-the-job training
Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; purchasing agents; buyers; or product, advertising, promotions, or public relations specialists.
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