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DIRECTOR - CAREER & TECHNICAL EDUCATION: Make Smarter Choices Upfront With More Information

About this video 

Ruthie is the director of career and technical education in her school district. Her job entails helping students plan their high school career and choose complementary technical classes to their academic coursework. She helps kids prepare for high school as well as life after high school. Ruthie went full circle with her career choices and interests - she was interested in animal science, art and horticulture in school, but decided to go into advertising because that was what she was good at. She was pulled into teaching by accident, and ended up teaching the subjects she was interested in in her youth.

Degree: Commercial Art
Job Title: Director - Career & Technical Education
Employer: Schertz-Cibolo-Universal City School District

Job Summary: Educational, Guidance, School, and Vocational Counselors

Job Description

School counselors help students develop social skills and succeed in school. Career counselors assist people with the process of making career decisions by helping them choose a career or educational program.

On-the-Job Training

None

Additional Info

School counselors must have a state-issued credential to practice. This credential can be called a certification, a license, or an endorsement, depending on the state. Most states require a criminal background check as part of the credentialing process.

Certification Requirement
Required by the American School Counselors Association.

Quick Facts

Average salary
Average salary
National Statistic Change Location
Confirm
$30,000 - $90,000
Projected job growth
Projected Job Growth
15 to 25 percent
Typical schedule
Typical schedule
Full-time
Typical workplace
Typical workplace
Indoor, Office
Personal qualities
Personal Qualities
Empathy, People skills, Verbal communication skills, Patience, Problem solving skills, Written communication skills

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P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='210'>My</span> <span m='340'>name</span> <span m='570'>is</span> <span m='680'>Ruthie Kneupper,</span> <span m='1580'>and</span> <span m='1850'>I'm</span> <span m='1940'>the</span> <span m='2050'>director</span> <span m='2420'>of</span> <span m='2490'>career</span> <span m='2830'>and</span> <span m='2940'>technical</span> <span m='3350'>education</span> <span m='3695'>at</span> <span m='4040'>Schertz-Cibolo-Universal</span> <span m='5660'>City</span> <span m='5980'>School</span> <span m='6210'>District</span> <span m='6840'>in</span> <span m='7310'>Schertz,</span> <span m='7625'>Texas.</span> <span m='8150'>My</span> <span m='8400'>job</span> <span m='8730'>involves</span> <span m='9160'>working</span> <span m='9500'>with</span> <span m='9640'>students,</span> <span m='10260'>and</span> <span m='10490'>teachers,</span> <span m='11140'>and</span> <span m='11250'>administrators,</span> <span m='12050'>and</span> <span m='12180'>counselors</span> <span m='13010'>in</span> <span m='13400'>a</span> <span m='13460'>growing</span> <span m='13880'>school</span> <span m='14160'>district</span> <span m='14620'>just</span> <span m='14850'>north</span> <span m='15080'>of</span> <span m='15170'>San</span> <span m='15370'>Antonio,</span> <span m='15870'>Texas.</span> </p><p><span m='16730'>And</span> <span m='17110'>I</span> <span m='17160'>help</span> <span m='17440'>students</span> <span m='18030'>and</span> <span m='18150'>teachers</span> <span m='18650'>work</span> <span m='18870'>together</span> <span m='19680'>so</span> <span m='19890'>that</span> <span m='20050'>students</span> <span m='20700'>can plan</span> <span m='20890'>their</span> <span m='20980'>high</span> <span m='21130'>school</span> <span m='21410'>career,</span> <span m='21970'>choose</span> <span m='22380'>career and</span> <span m='22720'>technical</span> <span m='23090'>education</span> <span m='23660'>courses</span> <span m='24210'>that</span> <span m='24390'>complement</span> <span m='24880'>their</span> <span m='25040'>academic</span> <span m='25490'>courses.</span> <span m='26280'>So</span> <span m='26670'>I</span> <span m='26740'>help</span> <span m='26970'>them</span> <span m='27270'>choose</span> <span m='27530'>the</span> <span m='27620'>courses</span> <span m='28020'>that</span> <span m='28160'>are</span> <span m='28400'>necessary</span> <span m='28930'>for</span> <span m='29070'>them</span> <span m='29690'>so</span> <span m='30020'>that</span> <span m='30200'>they</span> <span m='30320'>may</span> <span m='31030'>get</span> <span m='31210'>ready</span> <span m='31400'>for</span> <span m='31530'>high</span> <span m='31700'>school,</span> <span m='32200'>get</span> <span m='32369'>ready</span> <span m='32590'>for</span> <span m='32740'>college,</span> <span m='33310'>get</span> <span m='33470'>ready</span> <span m='33670'>for</span> <span m='33800'>whatever</span> <span m='34150'>happens</span> <span m='34580'>after</span> <span m='34860'>high</span> <span m='35020'>school.</span> <span m='35610'>Get</span> <span m='35750'>ready</span> <span m='35910'>for</span> <span m='36060'>college,</span> <span m='36590'>get</span> <span m='36740'>ready</span> <span m='36940'>for</span> <span m='37070'>real</span> <span m='37330'>life,</span> <span m='37710'>get</span> <span m='38090'>ready</span> <span m='38330'>for</span> <span m='38470'>technical</span> <span m='38900'>school,</span> <span m='39840'>post-secondary</span> <span m='40590'>education,</span> <span m='40975'>technical</span> <span m='41360'>school,</span> <span m='42200'>military</span> <span m='42740'>life,</span> <span m='43050'>whatever</span> <span m='43400'>happens</span> <span m='43810'>after</span> <span m='44090'>high</span> <span m='44180'>school.</span> </p><p><span m='44980'>My</span> <span m='45200'>career</span> <span m='45570'>and</span> <span m='45650'>educational</span> <span m='46300'>path</span> <span m='46620'>was</span> <span m='46780'>probably</span> <span m='47290'>somewhat</span> <span m='47780'>nontraditional.</span> <span m='48970'>I</span> <span m='49120'>was</span> <span m='49360'>a</span> <span m='49430'>good</span> <span m='49830'>student</span> <span m='50260'>in</span> <span m='50340'>high</span> <span m='50540'>school,</span> <span m='50825'>in</span> <span m='51110'>that</span> <span m='51340'>school</span> <span m='51630'>was</span> <span m='51810'>fairly</span> <span m='52130'>easy</span> <span m='52460'>for</span> <span m='52620'>me.</span> <span m='52970'>But</span> <span m='53430'>I</span> <span m='53580'>didn't</span> <span m='53900'>like</span> <span m='54190'>high</span> <span m='54400'>school.</span> <span m='55130'>I</span> <span m='55250'>didn't</span> <span m='55460'>like</span> <span m='55760'>going</span> <span m='56090'>to</span> <span m='56150'>school.</span> <span m='56690'>I</span> <span m='56880'>didn't</span> <span m='57200'>enjoy</span> <span m='57580'>school</span> <span m='57920'>at all.</span> <span m='58275'>So</span> <span m='58540'>I</span> <span m='58660'>was</span> <span m='58870'>kind</span> <span m='59130'>of</span> <span m='59230'>a</span> <span m='59290'>bad</span> <span m='59600'>girl</span> <span m='59890'>in</span> <span m='59990'>school.</span> </p><p><span m='61150'>I</span> <span m='61380'>was</span> <span m='61680'>a</span> <span m='61790'>vocational</span> <span m='62360'>student.</span> <span m='63550'>I</span> <span m='63710'>took</span> <span m='64530'>agriculture</span> <span m='65180'>courses</span> <span m='65620'>when</span> <span m='65760'>I</span> <span m='65820'>was</span> <span m='66020'>in</span> <span m='66100'>high</span> <span m='66270'>school.</span> <span m='66940'>And</span> <span m='67180'>I</span> <span m='67260'>took</span> <span m='67610'>commercial</span> <span m='68000'>art</span> <span m='68140'>courses</span> <span m='68550'>when</span> <span m='68690'>I</span> <span m='68750'>was</span> <span m='68920'>in</span> <span m='69000'>high</span> <span m='69180'>school.</span> <span m='70010'>And</span> <span m='70820'>that's</span> <span m='71160'>how</span> <span m='71360'>I</span> <span m='71480'>worked</span> <span m='71860'>my</span> <span m='71980'>way</span> <span m='72170'>through</span> <span m='72340'>school.</span> <span m='72740'>I</span> <span m='72910'>worked</span> <span m='73310'>in</span> <span m='73440'>horticulture.</span> <span m='74240'>And</span> <span m='74400'>I</span> <span m='74480'>worked</span> <span m='74790'>in</span> <span m='74910'>animal</span> <span m='75210'>science.</span> <span m='76130'>And</span> <span m='76410'>I</span> <span m='76480'>worked</span> <span m='76760'>in a</span> <span m='76900'>landscaping</span> <span m='77510'>business.</span> </p><p><span m='78310'>What</span> <span m='78600'>I</span> <span m='78670'>wish</span> <span m='79010'>I</span> <span m='79120'>knew</span> <span m='79410'>when</span> <span m='79600'>I</span> <span m='79680'>started</span> <span m='80010'>my</span> <span m='80130'>career</span> <span m='80470'>now</span> <span m='81250'>is</span> <span m='81480'>more</span> <span m='81950'>what</span> <span m='82190'>I</span> <span m='82270'>wanted</span> <span m='82730'>to</span> <span m='82820'>do--</span> <span m='84540'>more</span> <span m='84680'>what</span> <span m='84960'>jobs</span> <span m='85280'>we're</span> <span m='85390'>going</span> <span m='85670'>to</span> <span m='85730'>be</span> <span m='85930'>like.</span> <span m='87310'>I</span> <span m='88030'>got</span> <span m='88280'>a</span> <span m='88330'>degree.</span> <span m='88680'>My</span> <span m='88850'>first</span> <span m='89150'>degree</span> <span m='89480'>was</span> <span m='89680'>in</span> <span m='89780'>commercial</span> <span m='90290'>art</span> <span m='90680'>because</span> <span m='91010'>I</span> <span m='91060'>was</span> <span m='91250'>good at</span> <span m='91550'>art.</span> <span m='92230'>And</span> <span m='92440'>I</span> <span m='92510'>was</span> <span m='92710'>always</span> <span m='93080'>told</span> <span m='93460'>that</span> <span m='93610'>I</span> <span m='93660'>was</span> <span m='93870'>good</span> <span m='94000'>at</span> <span m='94150'>art.</span> <span m='94780'>And</span> <span m='95040'>so</span> <span m='95250'>I</span> <span m='95340'>was</span> <span m='95540'>always</span> <span m='95840'>told</span> <span m='96140'>that</span> <span m='96230'>that</span> <span m='96420'>should</span> <span m='96610'>be</span> <span m='96850'>the</span> <span m='96970'>degree</span> <span m='97410'>that</span> <span m='97600'>I</span> <span m='97710'>should</span> <span m='97980'>get.</span> <span m='99400'>And</span> <span m='99950'>I</span> <span m='100190'>was</span> <span m='100690'>good</span> <span m='100910'>at</span> <span m='101070'>it.</span> <span m='101460'>And</span> <span m='101570'>so</span> <span m='101720'>that's</span> <span m='102000'>where</span> <span m='102220'>I</span> <span m='102270'>got</span> <span m='102550'>my</span> <span m='102750'>four-year</span> <span m='103140'>degree.</span> </p><p><span m='103930'>But</span> <span m='104150'>what</span> <span m='104320'>I</span> <span m='104400'>found</span> <span m='104820'>out</span> <span m='105260'>is</span> <span m='105560'>that</span> <span m='106470'>I</span> <span m='106600'>like</span> <span m='106860'>people.</span> <span m='107720'>And</span> <span m='107920'>I</span> <span m='107990'>found</span> <span m='108370'>out</span> <span m='108520'>that</span> <span m='108660'>working</span> <span m='109140'>in</span> <span m='109400'>commercial</span> <span m='109940'>art,</span> <span m='110230'>although</span> <span m='110660'>very</span> <span m='112110'>satisfying</span> <span m='113020'>to</span> <span m='113180'>me</span> <span m='113520'>because</span> <span m='113950'>I</span> <span m='114030'>was</span> <span m='114440'>good</span> <span m='114760'>at</span> <span m='115040'>art</span> <span m='115280'>and</span> <span m='115420'>I</span> <span m='115460'>was</span> <span m='115740'>good at</span> <span m='116010'>advertising,</span> <span m='117080'>I</span> <span m='117230'>found</span> <span m='117560'>that it</span> <span m='117700'>was</span> <span m='117880'>very</span> <span m='118060'>boring</span> <span m='118640'>because</span> <span m='119030'>it</span> <span m='119100'>was</span> <span m='119220'>a</span> <span m='119260'>very</span> <span m='119450'>solitary</span> <span m='120210'>job.</span> <span m='121330'>I</span> <span m='121510'>worked</span> <span m='121850'>by</span> <span m='121970'>myself.</span> <span m='123090'>I</span> <span m='123240'>worked</span> <span m='123920'>in</span> <span m='124120'>a</span> <span m='124180'>cubicle.</span> <span m='124890'>I</span> <span m='125050'>worked</span> <span m='125520'>at</span> <span m='125670'>that</span> <span m='125920'>time</span> <span m='126330'>with</span> <span m='126610'>just</span> <span m='126720'>a</span> <span m='127100'>drawing</span> <span m='127510'>board</span> <span m='127750'>and</span> <span m='127880'>t-square,</span> <span m='128419'>because</span> <span m='128729'>that</span> <span m='128930'>was</span> <span m='129199'>before</span> <span m='129570'>computers.</span> <span m='130720'>And</span> <span m='131100'>I</span> <span m='131180'>found</span> <span m='131490'>that it</span> <span m='131670'>was</span> <span m='131800'>something</span> <span m='132210'>that</span> <span m='132840'>I</span> <span m='132990'>was</span> <span m='133220'>very</span> <span m='133510'>bored</span> <span m='133970'>with</span> <span m='134310'>after</span> <span m='134710'>three,</span> <span m='134910'>four,</span> <span m='135570'>five</span> <span m='135900'>years.</span> </p><p><span m='137240'>And</span> <span m='137350'>so</span> <span m='137490'>I</span> <span m='137570'>sort</span> <span m='137900'>of</span> <span m='138010'>came</span> <span m='138310'>into</span> <span m='138490'>education</span> <span m='139150'>through</span> <span m='139290'>the</span> <span m='139400'>back</span> <span m='139730'>door.</span> <span m='140840'>And</span> <span m='141160'>an</span> <span m='141300'>opening</span> <span m='141870'>in</span> <span m='142630'>a</span> <span m='142750'>teaching</span> <span m='143070'>field</span> <span m='143370'>at</span> <span m='143440'>my old</span> <span m='143740'>high</span> <span m='143950'>school</span> <span m='144210'>happened</span> <span m='144550'>to</span> <span m='144660'>open</span> <span m='144930'>up</span> <span m='145120'>for</span> <span m='145270'>me,</span> <span m='146460'>just</span> <span m='146860'>purely</span> <span m='147320'>by</span> <span m='147480'>accident.</span> <span m='148170'>And</span> <span m='148400'>so</span> <span m='148600'>I</span> <span m='148710'>sort</span> <span m='148940'>of</span> <span m='149000'>came</span> <span m='149330'>in</span> <span m='149450'>the</span> <span m='149550'>back</span> <span m='149820'>door--</span> <span m='150160'>had</span> <span m='150470'>to do</span> <span m='150610'>my</span> <span m='150760'>alternative</span> <span m='151170'>certification--</span> <span m='152340'>and</span> <span m='152650'>found</span> <span m='152980'>out</span> <span m='153080'>that</span> <span m='153180'>it</span> <span m='153270'>was</span> <span m='153420'>the</span> <span m='153510'>perfect</span> <span m='153950'>place</span> <span m='154250'>for</span> <span m='154360'>me</span> <span m='154580'>because</span> <span m='154890'>it</span> <span m='154940'>was</span> <span m='155070'>an</span> <span m='155160'>opportunity</span> <span m='155640'>to</span> <span m='155740'>work</span> <span m='155940'>with</span> <span m='156040'>people.</span> </p><p><span m='156990'>And</span> <span m='157240'>so</span> <span m='157370'>I</span> <span m='157470'>went</span> <span m='157750'>back</span> <span m='158040'>and</span> <span m='158140'>got</span> <span m='158310'>my</span> <span m='158410'>certification.</span> <span m='159670'>And</span> <span m='160050'>I</span> <span m='160170'>was</span> <span m='160380'>able</span> <span m='160640'>to</span> <span m='160750'>teach</span> <span m='161140'>advertising</span> <span m='161810'>design,</span> <span m='162670'>which</span> <span m='162930'>was</span> <span m='163060'>my</span> <span m='163200'>commercial</span> <span m='163750'>art</span> <span m='163880'>put</span> <span m='164130'>into</span> <span m='164320'>play,</span> <span m='164720'>working</span> <span m='165000'>with</span> <span m='165140'>people.</span> <span m='165860'>But</span> <span m='166060'>then</span> <span m='166200'>I</span> <span m='166260'>was</span> <span m='166460'>also</span> <span m='166790'>able</span> <span m='167100'>to</span> <span m='167240'>teach</span> <span m='167960'>agriculture</span> <span m='168510'>science</span> <span m='168930'>as</span> <span m='169040'>well.</span> <span m='169920'>I</span> <span m='170040'>was</span> <span m='170230'>able</span> <span m='170440'>to</span> <span m='170490'>use</span> <span m='170720'>my</span> <span m='170850'>animal</span> <span m='171160'>science</span> <span m='171600'>and</span> <span m='171650'>my</span> <span m='171750'>horticulture,</span> <span m='172690'>which</span> <span m='172990'>I</span> <span m='173060'>think</span> <span m='173360'>I</span> <span m='173430'>would</span> <span m='173680'>have</span> <span m='173860'>much</span> <span m='174310'>more</span> <span m='174510'>enjoyed</span> <span m='175050'>had</span> <span m='175400'>I</span> <span m='175480'>realized</span> <span m='175990'>that</span> <span m='176160'>as</span> <span m='176290'>a</span> <span m='176620'>career field</span> <span m='176830'>for</span> <span m='177030'>myself.</span> </p><p><span m='178000'>So</span> <span m='178220'>I</span> <span m='178340'>think</span> <span m='178610'>if</span> <span m='178760'>I</span> <span m='179030'>had had</span> <span m='179310'>more</span> <span m='179720'>information</span> <span m='180510'>growing</span> <span m='180990'>up,</span> <span m='181295'>I</span> <span m='181600'>probably</span> <span m='182280'>could</span> <span m='182460'>have</span> <span m='182630'>made</span> <span m='183440'>smarter</span> <span m='183970'>choices</span> <span m='184540'>upfront.</span> <span m='185900'>But</span> <span m='186120'>I</span> <span m='186200'>think</span> <span m='186490'>the</span> <span m='186630'>overarching</span> <span m='187440'>lesson</span> <span m='187890'>is</span> <span m='188570'>never</span> <span m='188930'>give</span> <span m='189170'>up.</span> <span m='189470'>Always</span> <span m='190000'>keep</span> <span m='190330'>looking.</span> <span m='191240'>And</span> <span m='191420'>keep</span> <span m='191720'>crafting</span> <span m='192440'>that</span> <span m='192680'>job.</span> <span m='193100'>Because</span> <span m='193480'>every</span> <span m='193890'>job</span> <span m='194590'>would</span> <span m='194770'>take</span> <span m='195050'>you</span> <span m='195160'>where</span> <span m='195320'>you</span> <span m='195460'>want</span> <span m='195640'>to</span> <span m='195690'>go.</span> </p>","file":{"id":265605,"video_id":"2701226982001","name":"70673940","duration":196820,"thumbnail_url":null}});