A business development director for a media company explains his role in crafting deals with other companies for mutual benefit. He majored in marketing because it seemed like an area and skill that applied to as many jobs as possible.
Business development is a combination of networking, strategic analysis, marketing, and sales. Business development professionals can be involved in everything from the development of their employers' products and services, to the creation of marketing strategies, to the generation of sales leads, to negotiating and closing deals.
There are business development jobs in all industries - from tech startups to huge international corporations. Sometimes they are considered as business-to-business sales.
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