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VP DIGITAL STRATEGY: Brands Are Doing More Exciting Things On The Internet

About this video 

Tim works as a Vice President of Digital Strategy for a full service press relations and marketing group. Tim started out in the music industry doing digital marketing for management companies and independent labels. He switched paths about six years ago to do digital marketing for brands like fast food restaurants and cars because there's more job security in this field. Tim says that ironically brands are doing more exciting things with the internet than many musicians are.

Job Title: VP DIGITAL STRATEGY
Employer: MWW Group

Job Summary: Marketing Managers

Job Description

Advertising, promotions, and marketing managers plan programs to generate interest in a product or service. They work with art directors, sales agents, and financial staff members.

On-the-Job Training

Short-term on-the-job training

Additional Info

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; purchasing agents; buyers; or product, advertising, promotions, or public relations specialists.

Quick Facts

Average salary
Average salary
National Statistic Change Location
Confirm
$40,000 - $170,000
Projected job growth
Projected Job Growth
10 to 20 percent
Typical schedule
Typical schedule
Full-time, Long hours
Typical workplace
Typical workplace
Indoor, Office
Personal qualities
Personal Qualities
Analytical skills, Creativity, Organizational skills, People skills, Teamwork, Verbal communication skills, Written communication skills

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P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='510'>My</span> <span m='610'>current</span> <span m='860'>job</span> <span m='1100'>is</span> <span m='1220'>vice</span> <span m='1470'>president of</span> <span m='1920'>digital</span> <span m='2200'>strategy</span> <span m='2940'>for</span> <span m='3380'>MWW group.</span> <span m='4292'>We</span> <span m='4750'>are</span> <span m='5180'>a</span> <span m='5380'>full</span> <span m='5530'>service</span> <span m='5980'>PR</span> <span m='6560'>and</span> <span m='6840'>marketing</span> <span m='7270'>firm</span> <span m='8030'>with</span> <span m='8390'>offices</span> <span m='8620'>around</span> <span m='9000'>the</span> <span m='9040'>country.</span> </p><p><span m='9760'>A</span> <span m='9830'>typical</span> <span m='10160'>day,</span> <span m='10810'>there</span> <span m='10990'>is</span> <span m='11090'>really</span> <span m='11230'>no</span> <span m='11390'>typical</span> <span m='11770'>day.</span> <span m='12810'>We</span> <span m='13020'>have</span> <span m='13160'>many,</span> <span m='13520'>many</span> <span m='13630'>clients</span> <span m='13980'>we</span> <span m='14080'>work</span> <span m='14340'>with.</span> <span m='14820'>I</span> <span m='15010'>work</span> <span m='15290'>in</span> <span m='15360'>the</span> <span m='15440'>consumer</span> <span m='15770'>practice,</span> <span m='16350'>so</span> <span m='16540'>I</span> <span m='16640'>work</span> <span m='16940'>with</span> <span m='17130'>a</span> <span m='17180'>lot</span> <span m='17450'>of</span> <span m='17550'>different</span> <span m='17930'>clients</span> <span m='18215'>from</span> <span m='18500'>automotive</span> <span m='18930'>brands</span> <span m='19440'>to</span> <span m='19710'>fast</span> <span m='20000'>food</span> <span m='20150'>restaurants,</span> <span m='21370'>and</span> <span m='21810'>your</span> <span m='22020'>typical</span> <span m='22360'>day</span> <span m='22740'>is,</span> <span m='23620'>like</span> <span m='23750'>I</span> <span m='23770'>said,</span> <span m='23960'>it's</span> <span m='24050'>not</span> <span m='24250'>really</span> <span m='24320'>typical</span> <span m='24710'>but</span> <span m='25370'>what</span> <span m='25480'>we're</span> <span m='25580'>doing</span> <span m='25970'>a</span> <span m='26020'>day to day</span> <span m='26350'>basis</span> <span m='26645'>is</span> <span m='27240'>managing</span> <span m='27820'>their</span> <span m='27880'>social</span> <span m='28700'>media</span> <span m='29010'>channels,</span> <span m='29560'>whether</span> <span m='29740'>it's</span> <span m='29920'>their</span> <span m='30050'>Facebook</span> <span m='30440'>page,</span> <span m='30750'>Twitter</span> <span m='31020'>account.</span> <span m='31780'>We're</span> <span m='32000'>looking</span> <span m='32270'>for</span> <span m='33020'>issues</span> <span m='33630'>that</span> <span m='33920'>effect</span> <span m='34230'>the</span> <span m='34310'>brand,</span> <span m='34880'>so are</span> <span m='35270'>people</span> <span m='35580'>having</span> <span m='35760'>bad</span> <span m='36010'>experiences</span> <span m='36465'>and</span> <span m='37700'>how</span> <span m='37770'>do</span> <span m='37850'>we</span> <span m='38210'>fix</span> <span m='38560'>these</span> <span m='38740'>problems?</span> <span m='39800'>And</span> <span m='39900'>it's</span> <span m='40030'>also</span> <span m='40260'>looking</span> <span m='40540'>for</span> <span m='40640'>ways</span> <span m='40910'>to</span> <span m='40980'>use</span> <span m='41190'>the</span> <span m='41565'>internet</span> <span m='41940'>to</span> <span m='42250'>promote</span> <span m='42560'>things</span> <span m='42800'>that</span> <span m='42910'>our</span> <span m='43090'>clients</span> <span m='43410'>are</span> <span m='43460'>doing.</span> <span m='43970'>So</span> <span m='45680'>if</span> <span m='45830'>we</span> <span m='45900'>have</span> <span m='45980'>a</span> <span m='46000'>new</span> <span m='46120'>product</span> <span m='46460'>going on</span> <span m='46670'>sale,</span> <span m='47160'>how</span> <span m='47330'>can</span> <span m='47510'>we</span> <span m='47860'>reach</span> <span m='48240'>the</span> <span m='48910'>audiences</span> <span m='49440'>online</span> <span m='50120'>and</span> <span m='50240'>let</span> <span m='50400'>them</span> <span m='50440'>know that</span> <span m='50720'>it's</span> <span m='51000'>for sale and</span> <span m='51280'>where</span> <span m='51580'>they</span> <span m='51720'>can buy it,</span> <span m='52110'>et cetera.</span> </p><p><span m='52870'>I</span> <span m='53010'>began</span> <span m='53380'>my</span> <span m='53500'>career</span> <span m='53850'>in the</span> <span m='53970'>music</span> <span m='54240'>industry.</span> <span m='55140'>I</span> <span m='55500'>started</span> <span m='56230'>working</span> <span m='56770'>at</span> <span m='57090'>management</span> <span m='57480'>companies</span> <span m='58050'>and</span> <span m='58670'>Indie</span> <span m='58880'>labels</span> <span m='59540'>and</span> <span m='60810'>basically,</span> <span m='61780'>I</span> <span m='61810'>made</span> <span m='61990'>the</span> <span m='62060'>switch</span> <span m='62500'>to--</span> <span m='62810'>I</span> <span m='62880'>was</span> <span m='63070'>doing</span> <span m='63220'>digital</span> <span m='63490'>marketing</span> <span m='63840'>type</span> <span m='64040'>roles,</span> <span m='64725'>but</span> <span m='65040'>I</span> <span m='65209'>made</span> <span m='65330'>the</span> <span m='65430'>switch</span> <span m='65820'>to</span> <span m='66820'>the</span> <span m='67150'>brand</span> <span m='67540'>side,</span> <span m='68710'>maybe about</span> <span m='69140'>six</span> <span m='69390'>years</span> <span m='69620'>ago</span> <span m='69950'>after</span> <span m='70850'>deciding</span> <span m='71330'>that the</span> <span m='71560'>music</span> <span m='71830'>business</span> <span m='72190'>was</span> <span m='72320'>just</span> <span m='72600'>too</span> <span m='72780'>volatile.</span> <span m='73960'>There's</span> <span m='74610'>not</span> <span m='74790'>enough</span> <span m='75050'>job</span> <span m='75320'>security</span> <span m='75830'>there</span> <span m='76200'>and,</span> <span m='77250'>ironically</span> <span m='77840'>enough,</span> <span m='78220'>it's</span> <span m='78690'>the</span> <span m='78750'>brands</span> <span m='79200'>that are</span> <span m='79270'>doing</span> <span m='79560'>more</span> <span m='79740'>exciting</span> <span m='80230'>things</span> <span m='80740'>with</span> <span m='80970'>the</span> <span m='81090'>internet</span> <span m='81730'>then</span> <span m='81760'>a</span> <span m='81800'>lot</span> <span m='81980'>of</span> <span m='82020'>musicians</span> <span m='82480'>are.</span> <span m='82740'>So</span> <span m='83510'>my</span> <span m='84310'>path</span> <span m='84590'>has</span> <span m='84720'>always</span> <span m='84920'>been</span> <span m='85670'>really</span> <span m='86140'>pushing</span> <span m='86580'>the</span> <span m='86720'>internet</span> <span m='87190'>forward</span> <span m='87670'>and</span> <span m='87770'>finding</span> <span m='88030'>ways</span> <span m='88350'>to</span> <span m='88460'>use</span> <span m='88660'>digital</span> <span m='89070'>in</span> <span m='89160'>new</span> <span m='89290'>ways</span> <span m='89700'>and</span> <span m='90290'>brands</span> <span m='90660'>allow</span> <span m='90700'>me</span> <span m='90900'>to</span> <span m='90990'>do</span> <span m='91140'>that.</span> </p><p><span m='91380'>So</span> <span m='91680'>what</span> <span m='92080'>do</span> <span m='92180'>I</span> <span m='92270'>know</span> <span m='92440'>now</span> <span m='93110'>that</span> <span m='93270'>I</span> <span m='93340'>wish</span> <span m='93630'>I</span> <span m='93700'>knew</span> <span m='93880'>when</span> <span m='94170'>my career</span> <span m='94290'>started?</span> <span m='94820'>Would</span> <span m='95050'>probably</span> <span m='95350'>be</span> <span m='97400'>where</span> <span m='98330'>you</span> <span m='98460'>start</span> <span m='98750'>off</span> <span m='99010'>in</span> <span m='99090'>your</span> <span m='99220'>career</span> <span m='99590'>is</span> <span m='99690'>not</span> <span m='99900'>necessarily</span> <span m='100360'>where you're going</span> <span m='100470'>to end</span> <span m='100670'>off.</span> <span m='101210'>So</span> <span m='102270'>I</span> <span m='102410'>thought</span> <span m='102780'>my</span> <span m='102920'>career</span> <span m='103240'>was</span> <span m='103390'>going</span> <span m='103590'>to</span> <span m='103660'>be</span> <span m='104260'>music,</span> <span m='105060'>and</span> <span m='105440'>what</span> <span m='106000'>I</span> <span m='106080'>realized</span> <span m='106960'>was</span> <span m='107260'>that</span> <span m='107680'>the</span> <span m='108040'>same</span> <span m='108330'>skills</span> <span m='109260'>kind</span> <span m='109430'>of</span> <span m='109480'>cross</span> <span m='109820'>over</span> <span m='110080'>from</span> <span m='110240'>different</span> <span m='110510'>industries.</span> <span m='111190'>So</span> <span m='111770'>it's just</span> <span m='112010'>making</span> <span m='112260'>sure</span> <span m='112530'>that</span> <span m='112670'>you're</span> <span m='112820'>really</span> <span m='114100'>very</span> <span m='114350'>detail</span> <span m='114820'>oriented,</span> <span m='115550'>that</span> <span m='115710'>you</span> <span m='116205'>love</span> <span m='116700'>what</span> <span m='116860'>you</span> <span m='116970'>do.</span> <span m='117960'>There's</span> <span m='118160'>many</span> <span m='118430'>different</span> <span m='118720'>career</span> <span m='119070'>paths</span> <span m='119490'>that you can find</span> <span m='119940'>that</span> <span m='120080'>really</span> <span m='120270'>make</span> <span m='120450'>you</span> <span m='120520'>happy</span> <span m='120960'>and</span> <span m='121420'>make</span> <span m='121680'>you feel</span> <span m='121950'>fulfilled.</span> <span m='122780'>So</span> <span m='123210'>don't</span> <span m='123450'>feel</span> <span m='123740'>like</span> <span m='124210'>where</span> <span m='124450'>you</span> <span m='124560'>start</span> <span m='124870'>your</span> <span m='125000'>career,</span> <span m='125600'>you're</span> <span m='125710'>going</span> <span m='125810'>to</span> <span m='125850'>be</span> <span m='126070'>trapped</span> <span m='127320'>and</span> <span m='127710'>have to--</span> <span m='128020'>you</span> <span m='128380'>can</span> <span m='128509'>always</span> <span m='128699'>evolve.</span> </p>","file":{"id":272595,"video_id":"2701083941001","name":"71928051","duration":129493,"thumbnail_url":null}});