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STRATEGIST: Networking Is Key

About this video 

Jennifer works with a public relations firm working with companies focusing on social change. She describes the variety of activities she performs in her job saying that's what makes it exciting. Jennifer shares her career path starting at a non-profit and advises to be open to your career evolving.

Degree: Sociology
Job Title: Strategist

Job Summary: Public Relations Managers and Specialists

Job Description

Public relations managers and specialists create and maintain a favorable public image for their employer or client. They write material for media releases, plan and direct public relations programs, and raise funds for their organizations.

On-the-Job Training

Moderate on-the-job training can be expected.

Certification Requirement
Recommended by The Public Relations Society of America.

Quick Facts

Average salary
Average salary
National Statistic Change Location
Confirm
$30,000 - $165,000
Projected job growth
Projected Job Growth
20 to 25 percent
Typical schedule
Typical schedule
Full-time, Long hours, Flexible
Typical workplace
Typical workplace
Office, Home, Indoor
Personal qualities
Personal Qualities
Organizational skills, People skills, Problem solving skills, Public speaking ability, Verbal communication skills, Written communication skills, Creativity, Detail oriented, Leadership ability, Networking, Patience, Teamwork

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P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='660'>I currently</span> <span m='890'>work at</span> <span m='1060'>a</span> <span m='1210'>strategic</span> <span m='1820'>communications</span> <span m='2520'>firm</span> <span m='2940'>that</span> <span m='3070'>works</span> <span m='3380'>with</span> <span m='3570'>Changemakers,</span> <span m='4462'>and</span> <span m='4708'>so</span> <span m='4954'>that</span> <span m='5446'>includes</span> <span m='5938'>foundations,</span> <span m='6922'>non-profits,</span> <span m='7906'>and businesses</span> <span m='8398'>focused</span> <span m='8890'>on</span> <span m='9382'>social</span> <span m='9874'>change--</span> <span m='10366'>PR</span> <span m='10858'>company.</span> <span m='11842'>Well,</span> <span m='12334'>in social</span> <span m='12826'>change</span> <span m='13318'>communications,</span> <span m='14302'>every day</span> <span m='14794'>is different.</span> <span m='15286'>So some</span> <span m='15778'>days</span> <span m='16270'>you'll come in</span> <span m='16762'>and you'll</span> <span m='17254'>do a media</span> <span m='17760'>training</span> <span m='18080'>with</span> <span m='18310'>a</span> <span m='18460'>client</span> <span m='18700'>where</span> <span m='18955'>you're</span> <span m='19640'>interviewing</span> <span m='20100'>them about</span> <span m='20560'>their</span> <span m='21020'>work and</span> <span m='21480'>giving them</span> <span m='21940'>tips about</span> <span m='22400'>how</span> <span m='22860'>to</span> <span m='23320'>prepare for</span> <span m='23780'>media</span> <span m='24240'>interviews.</span> <span m='25430'>Other</span> <span m='25690'>days</span> <span m='26180'>you'll</span> <span m='26470'>be</span> <span m='26940'>reaching</span> <span m='27380'>out</span> <span m='27470'>to</span> <span m='27560'>media</span> <span m='27870'>directly</span> <span m='28420'>with</span> <span m='28570'>a</span> <span m='28660'>story,</span> <span m='29390'>writing</span> <span m='29690'>an</span> <span m='29780'>op-ed,</span> <span m='31320'>be</span> <span m='31750'>advising</span> <span m='32220'>clients</span> <span m='32380'>on</span> <span m='32630'>their</span> <span m='33320'>online</span> <span m='33800'>social</span> <span m='34090'>media</span> <span m='34480'>strategy.</span> </p><p><span m='35340'>Some of</span> <span m='35747'>the work</span> <span m='36154'>we do</span> <span m='36561'>has nothing to do</span> <span m='36970'>with</span> <span m='37265'>media</span> <span m='37560'>at all.</span> <span m='38040'>So</span> <span m='38370'>it</span> <span m='39106'>could</span> <span m='39512'>be</span> <span m='40130'>strategy</span> <span m='40405'>with</span> <span m='40680'>different</span> <span m='41103'>businesses</span> <span m='41526'>on how to</span> <span m='41949'>reach</span> <span m='42372'>different</span> <span m='42795'>social change</span> <span m='43220'>clients.</span> <span m='43730'>So it</span> <span m='43940'>really</span> <span m='44200'>varies</span> <span m='44660'>day to</span> <span m='44996'>day,</span> <span m='45332'>which is what</span> <span m='45670'>makes it</span> <span m='46137'>exciting.</span> </p><p><span m='46604'>My first job</span> <span m='47071'>out of</span> <span m='47538'>college was</span> <span m='48005'>working at a</span> <span m='48472'>non-profit.</span> <span m='49880'>And</span> <span m='50080'>I</span> <span m='51090'>worked</span> <span m='51290'>on</span> <span m='51370'>a</span> <span m='51420'>project</span> <span m='51760'>that</span> <span m='51910'>had a</span> <span m='51980'>lot</span> <span m='52150'>to</span> <span m='52250'>do</span> <span m='52400'>with</span> <span m='52560'>communication.</span> <span m='52840'>I</span> <span m='53120'>wasn't on</span> <span m='53606'>the communications</span> <span m='54092'>team.</span> <span m='55064'>And</span> <span m='55550'>I found</span> <span m='55740'>I</span> <span m='55800'>really</span> <span m='56110'>enjoyed</span> <span m='56560'>it.</span> </p><p><span m='58832'>So</span> <span m='59330'>I</span> <span m='59828'>did a</span> <span m='60326'>fellowship</span> <span m='60824'>called the</span> <span m='61322'>Coro Fellowship in</span> <span m='61820'>public</span> <span m='62318'>affairs,</span> <span m='62816'>where</span> <span m='62940'>it</span> <span m='63065'>gave</span> <span m='63189'>you</span> <span m='63314'>a lot of broad</span> <span m='63812'>exposure</span> <span m='64310'>to</span> <span m='64559'>different</span> <span m='64808'>social</span> <span m='65306'>change,</span> <span m='65804'>public</span> <span m='66302'>affairs</span> <span m='66800'>avenues.</span> <span m='67298'>And</span> <span m='67810'>through</span> <span m='68110'>that,</span> <span m='68330'>I kind</span> <span m='68710'>of</span> <span m='68830'>identified</span> <span m='69750'>what</span> <span m='70210'>I like</span> <span m='70665'>to do</span> <span m='71120'>and</span> <span m='71390'>ended</span> <span m='71610'>up</span> <span m='71740'>working</span> <span m='72100'>at</span> <span m='72375'>a</span> <span m='72650'>strategic</span> <span m='73170'>communications</span> <span m='73780'>firm.</span> <span m='74030'>I</span> <span m='74090'>got</span> <span m='74310'>the</span> <span m='74390'>job</span> <span m='75035'>through an</span> <span m='75290'>informational</span> <span m='75960'>interview</span> <span m='76420'>with</span> <span m='76590'>someone</span> <span m='76870'>who</span> <span m='77140'>also</span> <span m='77340'>had done</span> <span m='77470'>the</span> <span m='77550'>fellowship,</span> <span m='78080'>so</span> <span m='78230'>networking</span> <span m='78710'>can be</span> <span m='79040'>really</span> <span m='79270'>key.</span> </p><p><span m='79870'>What</span> <span m='80330'>I</span> <span m='80430'>know</span> <span m='80590'>now</span> <span m='80930'>that</span> <span m='81170'>I wish</span> <span m='81300'>I</span> <span m='81580'>knew</span> <span m='82000'>when</span> <span m='82170'>I</span> <span m='82450'>started</span> <span m='84150'>was</span> <span m='85430'>to</span> <span m='85630'>really</span> <span m='85890'>be</span> <span m='86140'>open</span> <span m='87210'>to</span> <span m='87880'>your</span> <span m='88140'>career</span> <span m='88300'>evolving,</span> <span m='89200'>that</span> <span m='89470'>you</span> <span m='89570'>don't</span> <span m='89790'>have</span> <span m='89990'>to</span> <span m='90100'>pick</span> <span m='90340'>one</span> <span m='90580'>thing</span> <span m='91080'>and</span> <span m='91490'>feel</span> <span m='91810'>like</span> <span m='92110'>you're</span> <span m='92270'>making</span> <span m='92560'>a</span> <span m='92590'>decision</span> <span m='93160'>long</span> <span m='93440'>term,</span> <span m='93960'>that</span> <span m='94420'>things</span> <span m='94660'>organically</span> <span m='95250'>build</span> <span m='95650'>on</span> <span m='95790'>each</span> <span m='96010'>other.</span> <span m='96700'>So</span> <span m='97470'>follow</span> <span m='97840'>what</span> <span m='98150'>you're</span> <span m='98270'>passionate</span> <span m='98740'>about,</span> <span m='99070'>and</span> <span m='99190'>it</span> <span m='99270'>will</span> <span m='99450'>evolve</span> <span m='99820'>over</span> <span m='100010'>time.</span> </p>","file":{"id":272594,"video_id":"2698895107001","name":"71930202","duration":100948,"thumbnail_url":null}});