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MEDIA RELATIONS: Don't Let The Numbers Scare You

About this video 

Helping promote the 'humanitarian side' of engineers is just one of the many tasks Rochelle executes as a senior manager of media relations and global marketing communications for a big corporation. Rochelle started her career working for her local member of congress but discovered she liked telling and sharing stories, so she switched careers going to work in the high tech industry. While in high tech Rochelle was recruited for her present job where she uses her policy and technical expertise to tell and share stories to promote the corporation

Degree: International/Global Studies
Job Title: Sr. Manager Media Relations
Employer: Black & Veatch

Job Summary: Public Relations Managers and Specialists

Job Description

Public relations managers and specialists create and maintain a favorable public image for their employer or client. They write material for media releases, plan and direct public relations programs, and raise funds for their organizations.

On-the-Job Training

Moderate on-the-job training can be expected.

Certification Requirement
Recommended by The Public Relations Society of America.

Quick Facts

Average salary
Average salary
National Statistic Change Location
Confirm
$30,000 - $165,000
Projected job growth
Projected Job Growth
20 to 25 percent
Typical schedule
Typical schedule
Full-time, Long hours, Flexible
Typical workplace
Typical workplace
Office, Home, Indoor
Personal qualities
Personal Qualities
Organizational skills, People skills, Problem solving skills, Public speaking ability, Verbal communication skills, Written communication skills, Creativity, Detail oriented, Leadership ability, Networking, Patience, Teamwork

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P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='325'>My</span> <span m='650'>name is</span> <span m='1140'>[INAUDIBLE],</span> <span m='1380'>and</span> <span m='1460'>my</span> <span m='1590'>current</span> <span m='1950'>job</span> <span m='2210'>is</span> <span m='2310'>Senior</span> <span m='2630'>Media</span> <span m='2925'>Relations</span> <span m='3220'>and Reputation</span> <span m='4034'>Manager.</span> <span m='5135'>I'm</span> <span m='5420'>in</span> <span m='5510'>Global</span> <span m='5800'>Marketing</span> <span m='6220'>Communications</span> <span m='6640'>at</span> <span m='7060'>[INAUDIBLE]</span> <span m='7770'>corporation.</span> <span m='8770'>A</span> <span m='8790'>typical</span> <span m='9170'>day</span> <span m='9360'>involves</span> <span m='9980'>fielding</span> <span m='10190'>media</span> <span m='10690'>inquiries</span> <span m='11170'>and</span> <span m='11320'>doing</span> <span m='11630'>proactive</span> <span m='11885'>media</span> <span m='12140'>outreach.</span> </p><p><span m='12690'>So</span> <span m='13100'>for</span> <span m='13190'>example,</span> <span m='13650'>for</span> <span m='13760'>doing</span> <span m='14020'>something</span> <span m='14560'>with</span> <span m='14760'>the</span> <span m='14820'>community,</span> <span m='15620'>what</span> <span m='15850'>we'll</span> <span m='16059'>do</span> <span m='16750'>is</span> <span m='16910'>reach</span> <span m='17180'>out</span> <span m='17410'>to</span> <span m='17730'>our</span> <span m='18645'>employees,</span> <span m='19460'>which</span> <span m='19670'>we</span> <span m='19780'>call</span> <span m='20150'>professionals,</span> <span m='20650'>and ask</span> <span m='21150'>them to share</span> <span m='21410'>their</span> <span m='21670'>stories,</span> <span m='22320'>so that</span> <span m='22740'>people</span> <span m='23000'>know that</span> <span m='23270'>engineers</span> <span m='23820'>are</span> <span m='23880'>more</span> <span m='24130'>than</span> <span m='24330'>just</span> <span m='24570'>a</span> <span m='24660'>technical</span> <span m='25100'>side.</span> <span m='25370'>That</span> <span m='25490'>we</span> <span m='25650'>also</span> <span m='25960'>have</span> <span m='26200'>a</span> <span m='26290'>humanitarian</span> <span m='27090'>side.</span> <span m='27400'>So we</span> <span m='27650'>love</span> <span m='27920'>that.</span> </p><p><span m='29384'>From an</span> <span m='29881'>outbound</span> <span m='30378'>business to</span> <span m='30875'>business</span> <span m='31372'>perspective,</span> <span m='32366'>we</span> <span m='32863'>are</span> <span m='33360'>promoting our</span> <span m='33857'>products,</span> <span m='34354'>we're promoting</span> <span m='34851'>our lines</span> <span m='35348'>of business</span> <span m='35850'>where we're</span> <span m='36010'>involved</span> <span m='36320'>with</span> <span m='36630'>wind,</span> <span m='36890'>water,</span> <span m='38270'>solar,</span> <span m='39390'>and</span> <span m='39550'>natural</span> <span m='39920'>gas,</span> <span m='40410'>and just</span> <span m='40650'>letting</span> <span m='41150'>folks know</span> <span m='41410'>the projects</span> <span m='41820'>we're</span> <span m='41890'>working</span> <span m='42250'>on,</span> <span m='42380'>and how</span> <span m='42630'>they</span> <span m='42720'>affect</span> <span m='42860'>their</span> <span m='43210'>communities.</span> </p><p><span m='43485'>We</span> <span m='43760'>like</span> <span m='44000'>to</span> <span m='44090'>say</span> <span m='44320'>that</span> <span m='44450'>we're</span> <span m='44560'>building</span> <span m='44910'>a</span> <span m='44970'>world</span> <span m='45360'>of difference,</span> <span m='46195'>because</span> <span m='46540'>we're</span> <span m='46660'>taking</span> <span m='47000'>critical</span> <span m='47400'>infrastructure</span> <span m='48020'>that</span> <span m='48200'>people</span> <span m='48470'>need,</span> <span m='48750'>like</span> <span m='48970'>water</span> <span m='49700'>and</span> <span m='49930'>energy,</span> <span m='50020'>and making</span> <span m='50480'>it</span> <span m='50690'>accessible</span> <span m='51330'>to</span> <span m='51420'>communities</span> <span m='51940'>around</span> <span m='52170'>the</span> <span m='52230'>world.</span> <span m='53125'>My</span> <span m='53510'>path</span> <span m='53680'>was a</span> <span m='53780'>bit</span> <span m='54230'>untraditional.</span> <span m='54520'>I</span> <span m='54810'>started</span> <span m='55230'>off in</span> <span m='55510'>the</span> <span m='55600'>political</span> <span m='56080'>arena.</span> <span m='56370'>Once</span> <span m='56600'>I</span> <span m='56830'>finished</span> <span m='57170'>school</span> <span m='57700'>in</span> <span m='58172'>Washington, DC,</span> <span m='59116'>I did</span> <span m='59588'>what everyone</span> <span m='60060'>in</span> <span m='60532'>Washington, DC,</span> <span m='61004'>seems to want</span> <span m='61476'>to do.</span> <span m='61948'>I went</span> <span m='62420'>to work</span> <span m='62892'>for my</span> <span m='63364'>local member</span> <span m='63836'>of Congress.</span> </p><p><span m='65252'>And</span> <span m='65730'>once I</span> <span m='65790'>did</span> <span m='65990'>that,</span> <span m='66160'>I</span> <span m='66240'>realized</span> <span m='66680'>that I</span> <span m='66820'>loved</span> <span m='67050'>sharing</span> <span m='67315'>and</span> <span m='67580'>telling</span> <span m='67900'>people</span> <span m='68210'>stories.</span> <span m='69100'>I</span> <span m='69500'>moved to</span> <span m='69900'>California</span> <span m='70245'>and</span> <span m='70590'>got</span> <span m='70850'>involved</span> <span m='71080'>in a</span> <span m='71290'>tech space,</span> <span m='71960'>where</span> <span m='72100'>I</span> <span m='72150'>did</span> <span m='72760'>data</span> <span m='72990'>security</span> <span m='73435'>and</span> <span m='73880'>infrastructure,</span> <span m='74310'>and</span> <span m='74788'>ended up</span> <span m='75266'>learning</span> <span m='75744'>about the</span> <span m='76222'>issues in</span> <span m='76700'>crisis space.</span> <span m='77656'>I</span> <span m='78134'>then was</span> <span m='78612'>actually</span> <span m='79090'>recruited by</span> <span m='79568'>[INAUDIBLE]</span> <span m='80550'>to really</span> <span m='81810'>use</span> <span m='82170'>my</span> <span m='82360'>technical</span> <span m='82890'>and</span> <span m='83240'>policy</span> <span m='83770'>oriented</span> <span m='84200'>expertise</span> <span m='84690'>to share</span> <span m='85172'>the news</span> <span m='85654'>that we</span> <span m='86136'>had</span> <span m='86618'>with both</span> <span m='87100'>clients</span> <span m='87582'>and</span> <span m='88064'>individuals</span> <span m='88546'>around the world.</span> </p><p><span m='89510'>I</span> <span m='89600'>just</span> <span m='89800'>wish</span> <span m='90230'>I</span> <span m='90440'>knew</span> <span m='91280'>that</span> <span m='92150'>there</span> <span m='92720'>was</span> <span m='92870'>so</span> <span m='93120'>much</span> <span m='93460'>to</span> <span m='93600'>do,</span> <span m='94460'>and</span> <span m='94952'>so much</span> <span m='95444'>opportunity, as</span> <span m='95936'>I would have</span> <span m='96428'>done it sooner.</span> <span m='96920'>Like I</span> <span m='97412'>said,</span> <span m='97904'>my background</span> <span m='98396'>was</span> <span m='98888'>nontraditional,</span> <span m='99380'>so</span> <span m='100364'>I went</span> <span m='100856'>from sort of</span> <span m='101348'>politics,</span> <span m='101840'>but I always</span> <span m='102332'>knew that there</span> <span m='102824'>was a story</span> <span m='103320'>telling element.</span> <span m='103800'>I didn't</span> <span m='103970'>realize</span> <span m='104460'>that</span> <span m='106420'>in a</span> <span m='106780'>technical</span> <span m='107140'>arena,</span> <span m='107580'>there are also</span> <span m='107940'>personal</span> <span m='108430'>stories.</span> </p><p><span m='108810'>And I</span> <span m='108930'>think</span> <span m='109080'>that's</span> <span m='109400'>what I'd</span> <span m='109670'>share with</span> <span m='109810'>everyone,</span> <span m='110250'>that</span> <span m='110340'>don't</span> <span m='110490'>let</span> <span m='110640'>the</span> <span m='110730'>number</span> <span m='111070'>and the</span> <span m='111290'>engineers</span> <span m='112060'>scare</span> <span m='112380'>you.</span> <span m='112910'>It's</span> <span m='113275'>honestly</span> <span m='113850'>just</span> <span m='114150'>listening to</span> <span m='114450'>people, and</span> <span m='114750'>then retelling</span> <span m='115350'>their</span> <span m='115650'>stories</span> <span m='115950'>and</span> <span m='116250'>acting as</span> <span m='116550'>a</span> <span m='116850'>translator.</span> </p>","file":{"id":272597,"video_id":"2701083936001","name":"71930821","duration":117695,"thumbnail_url":null}});