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ACCOUNT MANAGER, PR: Working For A Start-Up Pushes You To Do Your Best Work Every Day

About this video 

Matt works as an Account Manager in Public Relations for a technology start-up. He managed in International/Middle-Eastern Studies, but says that you don't need to major in PR to get into the field as long as you can write, interact well with people, and are up for new challenges every day.

Degree: International/Global Studies - Middle/Near Eastern Studies
Job Title: Account Manager, PR

Job Summary: Public Relations Managers and Specialists

Job Description

Public relations managers and specialists create and maintain a favorable public image for their employer or client. They write material for media releases, plan and direct public relations programs, and raise funds for their organizations.

On-the-Job Training

Moderate on-the-job training can be expected.

Certification Requirement
Recommended by The Public Relations Society of America.

Quick Facts

Average salary
Average salary
National Statistic Change Location
Confirm
$30,000 - $165,000
Projected job growth
Projected Job Growth
20 to 25 percent
Typical schedule
Typical schedule
Full-time, Long hours, Flexible
Typical workplace
Typical workplace
Office, Indoor, Home
Personal qualities
Personal Qualities
Detail oriented, Patience, Problem solving skills, Creativity, Written communication skills, Verbal communication skills, Leadership ability, Teamwork, People skills, Public speaking ability, Networking, Organizational skills

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P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='480'>My</span> <span m='620'>name</span> <span m='840'>is</span> <span m='1150'>Matt</span> <span m='1380'>Coolidge,</span> <span m='1850'>and</span> <span m='2130'>I'm</span> <span m='2410'>an</span> <span m='2500'>account</span> <span m='2770'>manager</span> <span m='3200'>for</span> <span m='3550'>Lewis</span> <span m='3850'>PR.</span> <span m='4350'>I do</span> <span m='4850'>public</span> <span m='5190'>relations</span> <span m='5820'>for</span> <span m='6110'>technology</span> <span m='6550'>startups</span> <span m='6990'>in</span> <span m='7150'>Silicon</span> <span m='7480'>Valley.</span> <span m='8330'>And</span> <span m='9340'>as</span> <span m='9490'>is</span> <span m='9650'>often</span> <span m='9860'>the</span> <span m='9940'>case</span> <span m='10210'>when</span> <span m='10300'>you're</span> <span m='10420'>working</span> <span m='10640'>with</span> <span m='10770'>a</span> <span m='10810'>startup,</span> <span m='11810'>you</span> <span m='11980'>wear</span> <span m='12360'>many</span> <span m='12640'>different</span> <span m='13080'>hats.</span> </p><p><span m='13940'>I</span> <span m='14210'>technically</span> <span m='14580'>do</span> <span m='14700'>traditional</span> <span m='15110'>public</span> <span m='15380'>relations</span> <span m='15750'>work.</span> <span m='16000'>But</span> <span m='16200'>oftentimes</span> <span m='16580'>it's</span> <span m='16710'>more</span> <span m='17330'>a</span> <span m='17370'>lot</span> <span m='17490'>of</span> <span m='17600'>writing</span> <span m='18000'>and</span> <span m='18040'>marketing,</span> <span m='18400'>consulting.</span> <span m='19810'>It's</span> <span m='20270'>a</span> <span m='20340'>really</span> <span m='20540'>exciting</span> <span m='20880'>job,</span> <span m='21160'>because</span> <span m='21490'>no</span> <span m='21720'>day</span> <span m='21810'>is</span> <span m='22070'>really</span> <span m='22260'>like</span> <span m='22390'>the</span> <span m='22470'>last.</span> </p><p><span m='23610'>There</span> <span m='23940'>really</span> <span m='24150'>is</span> <span m='24300'>no</span> <span m='24760'>typical</span> <span m='25100'>day</span> <span m='25250'>for</span> <span m='25370'>me.</span> <span m='25730'>Some</span> <span m='25900'>days,</span> <span m='26350'>you might</span> <span m='26510'>be</span> <span m='26590'>buried</span> <span m='27040'>behind</span> <span m='27270'>the</span> <span m='27480'>computer for</span> <span m='27730'>seven</span> <span m='27960'>or</span> <span m='28040'>eight</span> <span m='28130'>hours.</span> <span m='28460'>Other</span> <span m='28630'>days,</span> <span m='28880'>you</span> <span m='28980'>might</span> <span m='29150'>be</span> <span m='29250'>running</span> <span m='29520'>around</span> <span m='29820'>a</span> <span m='29990'>conference</span> <span m='30390'>floor,</span> <span m='30740'>like</span> <span m='30890'>this.</span> <span m='31770'>There's</span> <span m='32090'>a</span> <span m='32130'>good</span> <span m='32270'>amount</span> <span m='32439'>of</span> <span m='32479'>travel</span> <span m='32780'>involved,</span> <span m='33130'>which</span> <span m='33280'>is</span> <span m='33370'>really</span> <span m='33580'>fun. You</span> <span m='33930'>talk to</span> <span m='34190'>a</span> <span m='34260'>lot</span> <span m='34420'>of</span> <span m='34470'>different</span> <span m='34720'>people.</span> </p><p><span m='35470'>What's</span> <span m='35660'>really</span> <span m='35840'>interesting</span> <span m='36370'>about</span> <span m='36810'>working</span> <span m='37300'>with</span> <span m='37430'>startups</span> <span m='37900'>in</span> <span m='37990'>particular</span> <span m='39040'>is</span> <span m='39360'>that</span> <span m='39620'>you</span> <span m='39690'>get</span> <span m='39830'>to</span> <span m='39900'>work</span> <span m='40140'>often</span> <span m='41385'>right</span> <span m='41640'>in</span> <span m='41720'>the</span> <span m='41800'>trenches</span> <span m='42200'>with</span> <span m='42400'>the</span> <span m='42630'>founders</span> <span m='43340'>and</span> <span m='44000'>the</span> <span m='44070'>people</span> <span m='44330'>that</span> <span m='44430'>are</span> <span m='44900'>really</span> <span m='45200'>working</span> <span m='45690'>to</span> <span m='45960'>implement</span> <span m='46340'>change</span> <span m='46770'>on</span> <span m='46880'>a</span> <span m='46930'>daily</span> <span m='47160'>basis.</span> <span m='48690'>And</span> <span m='48850'>when</span> <span m='48930'>you're</span> <span m='49020'>talking</span> <span m='49230'>about</span> <span m='49380'>public</span> <span m='49640'>relations,</span> <span m='50070'>oftentimes</span> <span m='50690'>you</span> <span m='50790'>work</span> <span m='50970'>with</span> <span m='51120'>bigger</span> <span m='51380'>companies,</span> <span m='51780'>so you</span> <span m='51910'>don't</span> <span m='52050'>get</span> <span m='52910'>quite</span> <span m='53090'>as</span> <span m='53180'>much</span> <span m='53370'>access</span> <span m='53840'>to</span> <span m='53950'>these</span> <span m='54110'>type</span> <span m='54270'>of</span> <span m='54350'>people.</span> <span m='55830'>It's</span> <span m='55930'>really</span> <span m='56110'>exciting.</span> <span m='56550'>I</span> <span m='56930'>kind</span> <span m='57110'>of</span> <span m='57150'>like</span> <span m='57330'>feeling</span> <span m='57500'>like I'm</span> <span m='57750'>the</span> <span m='57820'>dumbest</span> <span m='58100'>person</span> <span m='58340'>in</span> <span m='58410'>the</span> <span m='58490'>room</span> <span m='58730'>surrounded</span> <span m='59200'>by</span> <span m='59370'>a</span> <span m='59430'>bunch</span> <span m='59600'>of</span> <span m='59650'>people</span> <span m='59890'>who've</span> <span m='60030'>studied</span> <span m='60690'>computer</span> <span m='61070'>science</span> <span m='61390'>for</span> <span m='61470'>the</span> <span m='61540'>past</span> <span m='61780'>10 to</span> <span m='61930'>15</span> <span m='62330'>years.</span> <span m='63560'>It's</span> <span m='63750'>a</span> <span m='63780'>great</span> <span m='63970'>challenge,</span> <span m='64400'>and it</span> <span m='64459'>really</span> <span m='64670'>pushes</span> <span m='64920'>you</span> <span m='65129'>to</span> <span m='65379'>do</span> <span m='65480'>your</span> <span m='65600'>best</span> <span m='65820'>work</span> <span m='66050'>every</span> <span m='66210'>day.</span> </p><p><span m='66860'>I</span> <span m='67030'>studied</span> <span m='67620'>Middle</span> <span m='67820'>Eastern</span> <span m='68070'>studies</span> <span m='68480'>in</span> <span m='68580'>college</span> <span m='69540'>in</span> <span m='69810'>Washington,</span> <span m='70170'>DC.</span> <span m='71100'>And</span> <span m='71390'>after</span> <span m='71580'>graduation,</span> <span m='72090'>I</span> <span m='72140'>decided</span> <span m='72600'>to</span> <span m='72870'>move out</span> <span m='73080'>to</span> <span m='73400'>San Francisco,</span> <span m='73750'>where it</span> <span m='74120'>turns out</span> <span m='74290'>that technology</span> <span m='74790'>is</span> <span m='74940'>a</span> <span m='75170'>pretty</span> <span m='75340'>huge part</span> <span m='75710'>of the</span> <span m='76130'>industry</span> <span m='76430'>here.</span> <span m='77170'>So</span> <span m='77630'>my</span> <span m='77760'>experience</span> <span m='78290'>there--</span> <span m='78810'>which</span> <span m='79180'>was</span> <span m='79300'>not</span> <span m='79770'>really in</span> <span m='80080'>public</span> <span m='80370'>relations.</span> <span m='80830'>I</span> <span m='80880'>was</span> <span m='80980'>working</span> <span m='81340'>at</span> <span m='81450'>a</span> <span m='81640'>lobbying</span> <span m='82000'>firm--</span> <span m='82950'>I</span> <span m='83170'>was</span> <span m='83300'>able</span> <span m='83510'>to</span> <span m='83760'>kind</span> <span m='83920'>of</span> <span m='83980'>translate</span> <span m='84350'>over</span> <span m='84520'>here.</span> </p><p><span m='84810'>And</span> <span m='84900'>I</span> <span m='84940'>think</span> <span m='85090'>that's</span> <span m='85270'>interesting</span> <span m='85550'>thing</span> <span m='85830'>about</span> <span m='85990'>public</span> <span m='86280'>relations</span> <span m='86790'>is</span> <span m='86950'>you</span> <span m='87260'>really</span> <span m='87430'>don't</span> <span m='87600'>need</span> <span m='87800'>to</span> <span m='88000'>study</span> <span m='88580'>public</span> <span m='88880'>relations</span> <span m='89310'>or</span> <span m='89380'>communications</span> <span m='90270'>as</span> <span m='90590'>an</span> <span m='90660'>undergraduate.</span> <span m='91920'>As</span> <span m='92090'>long</span> <span m='92300'>as</span> <span m='92380'>you</span> <span m='92590'>have</span> <span m='92830'>a</span> <span m='92870'>proficiency</span> <span m='93150'>to</span> <span m='93430'>write,</span> <span m='93770'>you're good</span> <span m='94202'>with</span> <span m='94634'>people</span> <span m='95066'>and</span> <span m='95500'>willing</span> <span m='95760'>to</span> <span m='95820'>take</span> <span m='95980'>a</span> <span m='96030'>lot</span> <span m='96160'>of</span> <span m='96200'>different</span> <span m='96450'>channels</span> <span m='96840'>on</span> <span m='96920'>a</span> <span m='96960'>daily</span> <span m='97190'>basis,</span> <span m='97580'>I</span> <span m='97610'>think</span> <span m='97760'>it's</span> <span m='97900'>a</span> <span m='98110'>really</span> <span m='98330'>interesting</span> <span m='98750'>career</span> <span m='98970'>path</span> <span m='99210'>to</span> <span m='99300'>pursue</span> <span m='99880'>and</span> <span m='100260'>one</span> <span m='100290'>that</span> <span m='100580'>you</span> <span m='100640'>can</span> <span m='100750'>do</span> <span m='100880'>after</span> <span m='101090'>college.</span> </p><p><span m='102070'>One</span> <span m='102300'>of</span> <span m='102320'>the</span> <span m='102400'>best</span> <span m='102600'>pieces</span> <span m='102810'>of</span> <span m='102910'>advice</span> <span m='103370'>I</span> <span m='103720'>ever</span> <span m='103900'>got</span> <span m='104200'>when</span> <span m='104310'>I</span> <span m='104350'>was</span> <span m='104470'>younger</span> <span m='105176'>is</span> <span m='106340'>find</span> <span m='106510'>an</span> <span m='106720'>area</span> <span m='106840'>that you</span> <span m='106960'>like,</span> <span m='107270'>that</span> <span m='107390'>interests</span> <span m='107800'>you,</span> <span m='108000'>that</span> <span m='108210'>motivates</span> <span m='108530'>you</span> <span m='108850'>every</span> <span m='109030'>day,</span> <span m='109820'>work</span> <span m='110020'>hard</span> <span m='110230'>at</span> <span m='110380'>it,</span> <span m='110620'>and</span> <span m='111060'>good</span> <span m='111250'>things</span> <span m='111450'>will</span> <span m='111540'>happen.</span> <span m='112210'>As</span> <span m='112400'>cheesy</span> <span m='112580'>as it</span> <span m='112690'>sounds,</span> <span m='113170'>it</span> <span m='113520'>really</span> <span m='113790'>is</span> <span m='113910'>true.</span> <span m='114400'>And</span> <span m='114920'>I</span> <span m='115540'>think</span> <span m='115740'>I'm</span> <span m='115830'>living</span> <span m='116060'>proof.</span> </p><p><span m='116650'>Just</span> <span m='116890'>find</span> <span m='117080'>something</span> <span m='117370'>you</span> <span m='117390'>like</span> <span m='117650'>and</span> <span m='117700'>work at</span> <span m='117950'>it.</span> <span m='118210'>Be</span> <span m='118290'>patient.</span> <span m='118770'>Be</span> <span m='118870'>willing</span> <span m='119110'>to</span> <span m='120800'>work</span> <span m='121020'>through</span> <span m='121120'>the</span> <span m='121220'>lumps</span> <span m='121500'>that</span> <span m='121590'>are</span> <span m='121670'>going</span> <span m='121760'>to</span> <span m='121820'>come</span> <span m='122060'>early</span> <span m='122280'>on,</span> <span m='123160'>keep</span> <span m='123330'>at</span> <span m='123530'>it,</span> <span m='123790'>and</span> <span m='124210'>you'll</span> <span m='124450'>end</span> <span m='124590'>up doing</span> <span m='124780'>something</span> <span m='125080'>that you</span> <span m='125190'>really</span> <span m='125390'>like.</span> </p>","file":{"id":293993,"video_id":"2700696541001","name":"761-Matt-AccountMgrPR1","duration":126596,"thumbnail_url":null}});