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ACCOUNT MANAGER, PR, IN-DEPTH: Interacting With Cutting-Edge, Dynamic Professionals At A Tech Start-Up

About this video 

Matt, an Account Manager in Public Relations for a technology start-up, describes what he loves most about his job, its greatest challenge, and work-life balance. In the exciting start-up world it's okay if you're not an expert - you work hard and learn as you go!

Degree: International/Global Studies - Middle/Near Eastern Studies
Job Title: Account Manager, PR

Job Summary: Public Relations Managers and Specialists

Job Description

Public relations managers and specialists create and maintain a favorable public image for their employer or client. They write material for media releases, plan and direct public relations programs, and raise funds for their organizations.

On-the-Job Training

Moderate on-the-job training can be expected.

Certification Requirement
Recommended by The Public Relations Society of America.

Quick Facts

Average salary
Average salary
National Statistic Change Location
Confirm
$30,000 - $165,000
Projected job growth
Projected Job Growth
20 to 25 percent
Typical schedule
Typical schedule
Full-time, Long hours, Flexible
Typical workplace
Typical workplace
Office, Home, Indoor
Personal qualities
Personal Qualities
Organizational skills, People skills, Problem solving skills, Public speaking ability, Verbal communication skills, Written communication skills, Creativity, Detail oriented, Leadership ability, Networking, Patience, Teamwork

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P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='180'>So</span> <span m='310'>I think</span> <span m='390'>what I</span> <span m='670'>love</span> <span m='980'>the</span> <span m='1220'>most</span> <span m='1450'>about</span> <span m='1600'>my</span> <span m='1700'>job</span> <span m='2090'>is</span> <span m='2260'>just</span> <span m='2500'>the</span> <span m='2780'>opportunity</span> <span m='3260'>to</span> <span m='3350'>interact</span> <span m='3720'>with</span> <span m='4010'>a</span> <span m='4070'>very</span> <span m='4340'>different</span> <span m='4630'>people</span> <span m='4990'>on</span> <span m='5140'>a</span> <span m='5170'>given</span> <span m='5430'>day.</span> <span m='5780'>I</span> <span m='5870'>mean,</span> <span m='6290'>one</span> <span m='6480'>hour</span> <span m='6700'>I</span> <span m='6740'>might</span> <span m='6920'>be</span> <span m='7010'>talking</span> <span m='7430'>to</span> <span m='8020'>a</span> <span m='8320'>billionaire,</span> <span m='9070'>founder</span> <span m='9390'>of</span> <span m='9440'>a</span> <span m='9480'>startup</span> <span m='9750'>who had</span> <span m='9900'>worked</span> <span m='10310'>previously</span> <span m='10780'>at a</span> <span m='10850'>Fortune</span> <span m='11160'>500</span> <span m='11570'>company.</span> <span m='12980'>And</span> <span m='13090'>the</span> <span m='13170'>next,</span> <span m='13430'>I</span> <span m='13450'>might</span> <span m='13610'>be</span> <span m='13690'>talking</span> <span m='14090'>to</span> <span m='14345'>a</span> <span m='14600'>reporter</span> <span m='14960'>who's</span> <span m='15320'>living</span> <span m='15360'>remotely</span> <span m='15830'>in</span> <span m='15900'>the</span> <span m='15980'>Nevada</span> <span m='16290'>desert</span> <span m='16770'>and</span> <span m='17640'>only</span> <span m='17870'>intermittently</span> <span m='18380'>available</span> <span m='18850'>when</span> <span m='18890'>they have</span> <span m='19540'>email</span> <span m='19860'>access.</span> <span m='20190'>It's</span> <span m='20900'>a</span> <span m='20960'>really</span> <span m='21160'>wide</span> <span m='21670'>and</span> <span m='22130'>diverse</span> <span m='22460'>group</span> <span m='22610'>of</span> <span m='22690'>people that you're</span> <span m='22940'>exposed</span> <span m='23440'>to</span> <span m='23550'>here.</span> <span m='23940'>And</span> <span m='24370'>I</span> <span m='24460'>think</span> <span m='24600'>that</span> <span m='24700'>keeps</span> <span m='24830'>things</span> <span m='25150'>really</span> <span m='25340'>interesting</span> <span m='25930'>and</span> <span m='26330'>makes</span> <span m='26510'>it</span> <span m='26770'>a very</span> <span m='27150'>enjoyable</span> <span m='27520'>job.</span> </p><p><span m='27920'>I'd say</span> <span m='28320'>in</span> <span m='28510'>terms</span> <span m='28690'>of</span> <span m='28730'>the</span> <span m='28780'>biggest</span> <span m='29030'>challenge,</span> <span m='30470'>when</span> <span m='30570'>you're</span> <span m='30670'>working</span> <span m='30880'>with</span> <span m='30990'>a</span> <span m='31030'>startup</span> <span m='31430'>especially,</span> <span m='32650'>nobody</span> <span m='33070'>really</span> <span m='33360'>has</span> <span m='33550'>a</span> <span m='33600'>particular</span> <span m='34040'>domain</span> <span m='34330'>expertise.</span> <span m='34800'>So</span> <span m='34960'>a</span> <span m='34980'>lot</span> <span m='35110'>of the</span> <span m='35220'>time,</span> <span m='35460'>somebody's</span> <span m='35780'>going</span> <span m='35890'>to</span> <span m='35940'>turn</span> <span m='36190'>and</span> <span m='36300'>really</span> <span m='36500'>quickly</span> <span m='36790'>ask</span> <span m='37050'>you,</span> <span m='37980'>how</span> <span m='38110'>do</span> <span m='38170'>I</span> <span m='38230'>do</span> <span m='38360'>this?</span> <span m='38600'>Do you have any</span> <span m='38840'>expertise</span> <span m='39310'>here?</span> <span m='39590'>And</span> <span m='39780'>you've</span> <span m='39940'>got</span> <span m='40050'>to</span> <span m='40090'>be</span> <span m='40180'>able</span> <span m='40320'>to</span> <span m='40400'>kind</span> <span m='40550'>of</span> <span m='40620'>Google</span> <span m='40850'>something</span> <span m='41130'>quickly,</span> <span m='41550'>think</span> <span m='41760'>on</span> <span m='41820'>your</span> <span m='41940'>feet.</span> <span m='42730'>And</span> <span m='42920'>it</span> <span m='43080'>can</span> <span m='43200'>be</span> <span m='43330'>overwhelming.</span> <span m='43770'>But</span> <span m='43860'>it's</span> <span m='43970'>also</span> <span m='44200'>really</span> <span m='44410'>satisfying</span> <span m='44710'>when you</span> <span m='45010'>can</span> <span m='45190'>overcome</span> <span m='45550'>that</span> <span m='45810'>and</span> <span m='46030'>just</span> <span m='46280'>really</span> <span m='46470'>push</span> <span m='46640'>yourself</span> <span m='46990'>in</span> <span m='47070'>areas</span> <span m='47370'>that</span> <span m='47520'>you maybe</span> <span m='47800'>didn't</span> <span m='48090'>think</span> <span m='48240'>you were</span> <span m='48380'>capable</span> <span m='48830'>before.</span> </p><p><span m='49550'>So,</span> <span m='49930'>again,</span> <span m='50180'>I'd</span> <span m='50360'>really</span> <span m='50580'>highly</span> <span m='50860'>recommend</span> <span m='51310'>anybody</span> <span m='52280'>interested</span> <span m='52720'>in</span> <span m='52790'>getting</span> <span m='53010'>into</span> <span m='53340'>the</span> <span m='53430'>startup</span> <span m='53800'>world</span> <span m='54530'>to</span> <span m='54620'>do</span> <span m='54770'>so.</span> <span m='54950'>You</span> <span m='55080'>don't</span> <span m='55210'>have</span> <span m='55340'>to</span> <span m='55450'>necessarily</span> <span m='55920'>be</span> <span m='56040'>an</span> <span m='56120'>engineer</span> <span m='56560'>or a</span> <span m='56590'>mathematician.</span> <span m='58280'>Just</span> <span m='58440'>be</span> <span m='58520'>willing</span> <span m='58730'>to</span> <span m='58820'>work,</span> <span m='59130'>be</span> <span m='59230'>flexible,</span> <span m='59990'>and</span> <span m='61470'>be</span> <span m='61560'>prepared</span> <span m='61940'>for</span> <span m='62710'>different</span> <span m='62950'>things</span> <span m='63120'>to</span> <span m='63210'>happen</span> <span m='63430'>every</span> <span m='63600'>day.</span> </p><p><span m='64709'>Work-life balance</span> <span m='65030'>I</span> <span m='65069'>think</span> <span m='65260'>is</span> <span m='65519'>hugely</span> <span m='65880'>important.</span> <span m='66400'>I</span> <span m='66480'>mean,</span> <span m='66630'>obviously,</span> <span m='66980'>you want</span> <span m='67110'>to</span> <span m='67160'>do</span> <span m='67300'>a</span> <span m='67350'>job</span> <span m='67770'>that you</span> <span m='68040'>love.</span> <span m='68420'>But</span> <span m='68530'>I</span> <span m='68570'>think</span> <span m='68750'>it</span> <span m='68810'>is</span> <span m='68930'>really</span> <span m='69130'>important,</span> <span m='69500'>especially</span> <span m='69870'>as</span> <span m='69940'>you</span> <span m='70040'>grow</span> <span m='70230'>in your</span> <span m='70420'>career,</span> <span m='70870'>to</span> <span m='71940'>be</span> <span m='72090'>able</span> <span m='72270'>to</span> <span m='72450'>draw the</span> <span m='72850'>line</span> <span m='72960'>sometimes.</span> </p><p><span m='74020'>You're</span> <span m='74140'>going</span> <span m='74240'>to</span> <span m='74280'>get</span> <span m='74420'>to</span> <span m='74560'>a point</span> <span m='74960'>in</span> <span m='75350'>any</span> <span m='75500'>career</span> <span m='75890'>where</span> <span m='76540'>you're</span> <span m='76650'>not</span> <span m='76810'>going</span> <span m='76890'>to</span> <span m='76930'>be</span> <span m='77010'>able</span> <span m='77130'>to</span> <span m='77190'>finish</span> <span m='77460'>everything</span> <span m='78310'>between</span> <span m='78610'>the</span> <span m='78700'>hours of</span> <span m='79140'>9:00 and 5:00</span> <span m='79520'>like</span> <span m='79650'>you</span> <span m='79740'>may</span> <span m='79850'>be</span> <span m='79950'>used</span> <span m='80170'>to.</span> <span m='80830'>And</span> <span m='81080'>I</span> <span m='81100'>think</span> <span m='81260'>that's</span> <span m='81400'>something</span> <span m='81670'>that you</span> <span m='81790'>need</span> <span m='81930'>to</span> <span m='82000'>get</span> <span m='82190'>used</span> <span m='82430'>to.</span> <span m='82560'>And sometimes</span> <span m='82720'>you just</span> <span m='83080'>need</span> <span m='83240'>to</span> <span m='83400'>kind</span> <span m='83580'>of</span> <span m='83730'>know</span> <span m='84070'>to</span> <span m='84430'>transition</span> <span m='85070'>out</span> <span m='85200'>of</span> <span m='85280'>work</span> <span m='85490'>mode</span> <span m='85795'>and</span> <span m='86490'>really</span> <span m='86730'>enjoy</span> <span m='86970'>your</span> <span m='87060'>personal</span> <span m='87360'>life.</span> <span m='88660'>I've</span> <span m='88810'>seen</span> <span m='88940'>a</span> <span m='88980'>lot</span> <span m='89140'>of</span> <span m='89190'>people</span> <span m='90200'>burn</span> <span m='90410'>out</span> <span m='90530'>pretty</span> <span m='90720'>quickly here</span> <span m='91100'>when they just</span> <span m='91580'>throw themselves</span> <span m='91960'>at</span> <span m='92030'>their</span> <span m='92120'>job</span> <span m='92460'>and they</span> <span m='92560'>forget</span> <span m='92840'>to</span> <span m='92890'>take</span> <span m='93080'>the</span> <span m='93150'>time.</span> </p><p><span m='94730'>If</span> <span m='94840'>you</span> <span m='94970'>lucky,</span> <span m='95160'>you'll have a</span> <span m='95490'>great</span> <span m='95940'>human</span> <span m='96230'>resources</span> <span m='96670'>director</span> <span m='97250'>when</span> <span m='97440'>you're</span> <span m='97890'>older</span> <span m='98380'>who's going to</span> <span m='98410'>remind</span> <span m='98900'>you that</span> <span m='99000'>you need</span> <span m='99150'>to</span> <span m='99210'>take</span> <span m='99380'>time</span> <span m='99590'>off</span> <span m='99760'>now and</span> <span m='99930'>again.</span> <span m='100590'>Take</span> <span m='100750'>that</span> <span m='100860'>advice</span> <span m='101110'>to</span> <span m='101190'>heart.</span> <span m='101550'>Have</span> <span m='101730'>fun.</span> <span m='102190'>Do</span> <span m='102340'>great</span> <span m='102580'>things.</span> </p>","file":{"id":293994,"video_id":"2700691605001","name":"762-Matt-AccountMgrPR2","duration":103097,"thumbnail_url":null}});