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CEO: Head Of Consulting And Design Firm Talks About What He Wishes He Learned In College

About this video 

This head of a small consulting and design firm talks about his path and what he wishes he did as a college student. Watch this video to get an understanding of why it's important to think in advance about your career path!

Job Title: CEO
Employer: H

Job Summary: Chief Executives

Job Description

Top executives devise strategies and policies to ensure that an organization meets its goals. They plan, direct, and coordinate operational activities of companies and public or private-sector organizations.

On-the-Job Training

None

Additional Info

Top executives must have related work experience. Top executives in some companies are promoted from within their organization. However, other companies may prefer to hire from outside the organization.

Chief executives typically need extensive managerial experience. Executives also are expected to have experience in the organization’s area of specialty. Most general and operations managers hired from outside an organization need lower level supervisory or management experience in a related field.

Certification Requirement
Recommended by the Institute of Certified Professional Managers.

Quick Facts

Average salary
Average salary
National Statistic Change Location
Confirm
$75,000 - $170,000
Projected job growth
Projected Job Growth
0 to 10 percent
Typical schedule
Typical schedule
Full-time, Irregular
Typical workplace
Typical workplace
Office, Travel, Indoor, Hospital / Clinic
Personal qualities
Personal Qualities
Problem solving skills, Creativity, Analytical skills, Written communication skills, Verbal communication skills, Leadership ability, Teamwork, People skills, Networking, Organizational skills

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P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='930'>Hi.</span> <span m='1550'>I'm</span> <span m='1720'>the</span> <span m='1850'>CEO</span> <span m='2190'>of</span> <span m='2530'>Hydrant</span> <span m='3170'>here in</span> <span m='3455'>San</span> <span m='3740'>Francisco.</span> <span m='4870'>We're</span> <span m='5130'>a</span> <span m='5280'>consulting</span> <span m='6150'>and</span> <span m='6730'>design</span> <span m='7350'>firm</span> <span m='7710'>that</span> <span m='7870'>focuses</span> <span m='8510'>on</span> <span m='8720'>helping</span> <span m='9110'>companies</span> <span m='9630'>improve</span> <span m='10130'>their</span> <span m='10320'>customer</span> <span m='10740'>experience.</span> <span m='11170'>What</span> <span m='11600'>that</span> <span m='11870'>means</span> <span m='12360'>that</span> <span m='12550'>we</span> <span m='13360'>help</span> <span m='13820'>companies</span> <span m='14180'>think</span> <span m='14350'>about</span> <span m='14730'>all</span> <span m='14890'>the</span> <span m='14960'>different</span> <span m='15180'>places</span> <span m='15530'>and</span> <span m='15620'>ways</span> <span m='15920'>that</span> <span m='16030'>they</span> <span m='16140'>interact</span> <span m='16570'>with</span> <span m='16660'>their</span> <span m='16800'>customers</span> <span m='17380'>and</span> <span m='17570'>then</span> <span m='17830'>we</span> <span m='18860'>fix</span> <span m='19130'>them.</span> <span m='19380'>We</span> <span m='19570'>redesign</span> <span m='19905'>them</span> <span m='20240'>whether</span> <span m='20580'>they're</span> <span m='21200'>digital</span> <span m='21570'>things</span> <span m='21900'>like</span> <span m='22230'>websites</span> <span m='22600'>and</span> <span m='22690'>software</span> <span m='23380'>or</span> <span m='23430'>physical</span> <span m='23820'>things</span> <span m='24120'>like</span> <span m='24740'>packaging,</span> <span m='25115'>and</span> <span m='25490'>paper,</span> <span m='25810'>and</span> <span m='26130'>catalogs,</span> <span m='26790'>and</span> <span m='26910'>things</span> <span m='27140'>like</span> <span m='27320'>that.</span> </p><p><span m='28320'>I've</span> <span m='29160'>run</span> <span m='29400'>the</span> <span m='29490'>company</span> <span m='29860'>that</span> <span m='30000'>I</span> <span m='30060'>founded</span> <span m='30570'>for</span> <span m='30740'>about</span> <span m='31160'>six</span> <span m='31380'>years</span> <span m='31740'>now,</span> <span m='33200'>and</span> <span m='33400'>I</span> <span m='33440'>got</span> <span m='33630'>my</span> <span m='33720'>start</span> <span m='34510'>in</span> <span m='34700'>this</span> <span m='34940'>business,</span> <span m='35930'>really,</span> <span m='36360'>in</span> <span m='36530'>the</span> <span m='36630'>web</span> <span m='37170'>design</span> <span m='37930'>space</span> <span m='38490'>when</span> <span m='38670'>I</span> <span m='38730'>graduated</span> <span m='39085'>from</span> <span m='39440'>college.</span> <span m='40540'>I</span> <span m='41060'>was</span> <span m='41270'>thinking,</span> <span m='41570'>well,</span> <span m='41720'>maybe</span> <span m='42040'>I would</span> <span m='42250'>go</span> <span m='42440'>get</span> <span m='42960'>a</span> <span m='44050'>masters</span> <span m='44512'>in</span> <span m='44974'>photography,</span> <span m='45898'>which was what</span> <span m='46360'>my</span> <span m='46510'>undergraduate</span> <span m='46990'>degree</span> <span m='47240'>was</span> <span m='47420'>in.</span> <span m='48180'>And</span> <span m='49690'>I</span> <span m='49790'>thought</span> <span m='50010'>I'd</span> <span m='50170'>been going</span> <span m='50390'>to</span> <span m='50490'>school</span> <span m='50740'>for a</span> <span m='51030'>bit too</span> <span m='51170'>long,</span> <span m='51480'>so I wanted</span> <span m='51640'>to</span> <span m='51680'>get</span> <span m='51810'>out</span> <span m='51980'>in</span> <span m='52020'>the</span> <span m='52100'>workforce.</span> </p><p><span m='52650'>And</span> <span m='53010'>I had</span> <span m='53310'>taught</span> <span m='53550'>myself</span> <span m='53920'>HTML</span> <span m='54580'>relatively</span> <span m='55150'>recently,</span> <span m='55660'>and</span> <span m='55820'>so</span> <span m='56510'>I met</span> <span m='56840'>a guy who</span> <span m='57050'>wanted</span> <span m='57370'>to</span> <span m='57420'>start</span> <span m='57690'>a</span> <span m='57740'>web</span> <span m='57930'>design</span> <span m='58280'>company</span> <span m='58730'>and</span> <span m='58840'>I</span> <span m='58890'>thought,</span> <span m='59130'>well,</span> <span m='59920'>sure.</span> <span m='60330'>We'll</span> <span m='60460'>do</span> <span m='60580'>that.</span> <span m='60950'>I</span> <span m='61060'>was</span> <span m='61240'>his</span> <span m='61390'>first</span> <span m='61650'>employee,</span> <span m='62160'>in</span> <span m='62900'>we grew</span> <span m='63030'>that</span> <span m='63310'>business</span> <span m='63670'>to</span> <span m='63770'>about</span> <span m='64310'>25</span> <span m='64780'>people.</span> <span m='65090'>And</span> <span m='67010'>then</span> <span m='67210'>it</span> <span m='67790'>became</span> <span m='68120'>clear</span> <span m='68320'>that</span> <span m='68450'>it</span> <span m='68500'>was</span> <span m='68930'>time</span> <span m='69160'>for</span> <span m='69250'>me</span> <span m='69360'>to</span> <span m='69440'>move</span> <span m='69640'>on,</span> <span m='69910'>and</span> <span m='70030'>I</span> <span m='70600'>joined</span> <span m='70830'>another</span> <span m='71090'>company.</span> </p><p><span m='72530'>And</span> <span m='72740'>that</span> <span m='72990'>was</span> <span m='73130'>bought</span> <span m='73550'>by</span> <span m='73810'>a</span> <span m='73920'>much</span> <span m='74130'>larger</span> <span m='74550'>consulting</span> <span m='75090'>firm</span> <span m='75410'>called</span> <span m='75740'>Sapient,</span> <span m='76410'>where I</span> <span m='76833'>worked for</span> <span m='77256'>many years</span> <span m='78950'>and</span> <span m='79130'>really</span> <span m='79790'>became</span> <span m='80990'>the</span> <span m='81050'>professional</span> <span m='81670'>consultant</span> <span m='82360'>that</span> <span m='82710'>I</span> <span m='82790'>am</span> <span m='83010'>today</span> <span m='83430'>there.</span> <span m='85000'>After</span> <span m='85730'>being</span> <span m='85920'>there</span> <span m='86080'>for</span> <span m='86160'>about</span> <span m='86380'>five</span> <span m='86630'>years,</span> <span m='87110'>including</span> <span m='87780'>a</span> <span m='87860'>couple</span> <span m='88100'>years</span> <span m='88310'>spent</span> <span m='88640'>in</span> <span m='88860'>Tokyo</span> <span m='89330'>opening</span> <span m='89820'>their</span> <span m='90070'>Japan</span> <span m='90490'>office,</span> <span m='91320'>I</span> <span m='91450'>left</span> <span m='91980'>and</span> <span m='92160'>freelanced</span> <span m='92690'>for</span> <span m='92810'>a</span> <span m='92850'>while</span> <span m='93650'>and</span> <span m='93880'>then</span> <span m='94830'>started</span> <span m='95180'>my</span> <span m='95330'>own</span> <span m='95470'>firm</span> <span m='96060'>in</span> <span m='96200'>2005.</span> </p><p><span m='100160'>At</span> <span m='100490'>Hydrant,</span> <span m='100820'>we</span> <span m='103400'>think</span> <span m='103900'>strategically</span> <span m='105450'>and</span> <span m='105800'>use</span> <span m='106740'>things</span> <span m='107070'>that</span> <span m='107300'>traditionally</span> <span m='107840'>could</span> <span m='107960'>be</span> <span m='108130'>considered</span> <span m='108550'>business</span> <span m='108980'>consulting,</span> <span m='109320'>and</span> <span m='109660'>organizational</span> <span m='110320'>strategy,</span> <span m='111280'>and</span> <span m='111430'>things</span> <span m='111660'>like</span> <span m='111870'>that,</span> <span m='112490'>and</span> <span m='112630'>combine</span> <span m='113050'>that</span> <span m='113340'>with</span> <span m='113740'>design,</span> <span m='114130'>and</span> <span m='114520'>skills,</span> <span m='115240'>and</span> <span m='115390'>services.</span> <span m='116850'>So</span> <span m='117350'>we're</span> <span m='117560'>a</span> <span m='117590'>hybrid</span> <span m='118280'>of</span> <span m='118910'>more of a</span> <span m='119240'>creative</span> <span m='119600'>agency</span> <span m='120040'>and</span> <span m='120240'>more</span> <span m='120420'>of</span> <span m='120510'>a</span> <span m='120600'>business</span> <span m='121000'>agency,</span> <span m='121855'>and we</span> <span m='122120'>also</span> <span m='122300'>actually</span> <span m='123140'>build</span> <span m='123480'>things.</span> </p><p><span m='124320'>My</span> <span m='124530'>role</span> <span m='125050'>as</span> <span m='125230'>the</span> <span m='125290'>CEO</span> <span m='125820'>of</span> <span m='125880'>the</span> <span m='125960'>company</span> <span m='126340'>includes</span> <span m='127260'>the</span> <span m='127340'>stuff</span> <span m='127620'>that</span> <span m='127740'>any</span> <span m='127940'>CEO</span> <span m='128449'>would</span> <span m='128620'>normally</span> <span m='128990'>do</span> <span m='130070'>for</span> <span m='130320'>any</span> <span m='130470'>business.</span> <span m='131570'>All</span> <span m='131820'>the</span> <span m='131930'>general</span> <span m='132360'>administration</span> <span m='133130'>stuff,</span> <span m='133970'>handling</span> <span m='134880'>HR,</span> <span m='135290'>and</span> <span m='135700'>payroll,</span> <span m='136220'>and</span> <span m='136330'>things</span> <span m='136540'>like</span> <span m='136720'>that,</span> <span m='137580'>but</span> <span m='138070'>part</span> <span m='138320'>of</span> <span m='138440'>our</span> <span m='139050'>boutique</span> <span m='140100'>size</span> <span m='140370'>and</span> <span m='140640'>focus</span> <span m='141010'>as</span> <span m='141140'>a</span> <span m='141200'>company</span> <span m='141560'>means</span> <span m='141970'>that</span> <span m='142120'>I</span> <span m='142790'>am</span> <span m='142950'>also</span> <span m='143220'>interacting</span> <span m='143680'>with</span> <span m='143830'>clients.</span> <span m='144360'>I'm</span> <span m='144630'>involved</span> <span m='145190'>in</span> <span m='145280'>every</span> <span m='145590'>project</span> <span m='146220'>to a</span> <span m='146380'>greater</span> <span m='146710'>or</span> <span m='146750'>lesser</span> <span m='147050'>extent,</span> <span m='147820'>guiding</span> <span m='148200'>the</span> <span m='148310'>team</span> <span m='148770'>shaping</span> <span m='149200'>the</span> <span m='149270'>strategy</span> <span m='149750'>that</span> <span m='149900'>we</span> <span m='150010'>do,</span> <span m='150680'>and</span> <span m='150820'>ultimately</span> <span m='151330'>being</span> <span m='151720'>part</span> <span m='152090'>of--</span> <span m='152600'>one</span> <span m='152810'>of</span> <span m='152880'>the</span> <span m='153640'>approvers</span> <span m='155030'>and</span> <span m='156130'>editors</span> <span m='156600'>of</span> <span m='156710'>whatever</span> <span m='157110'>work</span> <span m='157430'>that</span> <span m='157810'>we</span> <span m='157910'>do</span> <span m='158100'>for</span> <span m='158290'>our</span> <span m='158460'>clients.</span> </p><p><span m='159440'>So</span> <span m='159660'>I</span> <span m='159750'>have</span> <span m='159920'>a</span> <span m='160380'>client</span> <span m='160650'>facing</span> <span m='161000'>role</span> <span m='161270'>and</span> <span m='161500'>then</span> <span m='161810'>obviously</span> <span m='162120'>an</span> <span m='162608'>internal</span> <span m='163096'>role in</span> <span m='163584'>managing</span> <span m='164072'>all</span> <span m='164560'>the staff here</span> <span m='165048'>at</span> <span m='165536'>Hydrant.</span> <span m='167140'>Well,</span> <span m='167420'>I</span> <span m='167520'>wish</span> <span m='167860'>I</span> <span m='167930'>knew</span> <span m='168130'>that</span> <span m='168340'>I was</span> <span m='168510'>going</span> <span m='168690'>to</span> <span m='168740'>be</span> <span m='168940'>an</span> <span m='169050'>entrepreneur</span> <span m='169700'>and</span> <span m='169780'>a</span> <span m='169830'>business</span> <span m='170150'>owner</span> <span m='170770'>when</span> <span m='171020'>I</span> <span m='171130'>was</span> <span m='171650'>in</span> <span m='171820'>college,</span> <span m='172320'>because</span> <span m='172740'>I</span> <span m='172940'>would</span> <span m='173100'>taken</span> <span m='173500'>completely</span> <span m='174510'>different</span> <span m='174850'>classes.</span> <span m='176440'>I</span> <span m='177110'>would</span> <span m='177340'>have</span> <span m='177450'>taken</span> <span m='178180'>economics,</span> <span m='178950'>I</span> <span m='178990'>would</span> <span m='179120'>have</span> <span m='179230'>taken</span> <span m='179560'>accounting,</span> <span m='180190'>I would've</span> <span m='180430'>taken</span> <span m='180890'>basic</span> <span m='181380'>business</span> <span m='181850'>finance.</span> </p><p><span m='182350'>I would've</span> <span m='182620'>taken</span> <span m='183310'>marketing.</span> <span m='184440'>All</span> <span m='184780'>these</span> <span m='185020'>things</span> <span m='185330'>that</span> <span m='185530'>now,</span> <span m='186080'>as</span> <span m='186270'>a</span> <span m='186320'>business</span> <span m='186730'>owner</span> <span m='187710'>of</span> <span m='187840'>a</span> <span m='187890'>bootstrap</span> <span m='188450'>company,</span> <span m='188735'>I'm</span> <span m='189020'>like,</span> <span m='189640'>I</span> <span m='190190'>don't</span> <span m='190380'>know</span> <span m='190510'>how</span> <span m='190660'>to</span> <span m='191030'>do</span> <span m='191220'>any</span> <span m='191440'>of</span> <span m='191490'>these</span> <span m='191810'>things.</span> <span m='192030'>I don't</span> <span m='192520'>know</span> <span m='192770'>what I'm doing.</span> <span m='193080'>So</span> <span m='194960'>I</span> <span m='195080'>really</span> <span m='195350'>regret</span> <span m='195840'>not</span> <span m='196080'>taking</span> <span m='196490'>some of</span> <span m='196550'>the</span> <span m='197110'>more</span> <span m='197380'>basic</span> <span m='197890'>business</span> <span m='198420'>things.</span> <span m='199470'>Of</span> <span m='199580'>course,</span> <span m='199810'>no</span> <span m='199910'>one</span> <span m='200060'>knows</span> <span m='200420'>really</span> <span m='200700'>that</span> <span m='200850'>they're</span> <span m='200950'>going</span> <span m='201040'>to</span> <span m='201080'>be</span> <span m='201170'>an</span> <span m='201260'>entrepreneur</span> <span m='202540'>their</span> <span m='202700'>freshman</span> <span m='203080'>year</span> <span m='203280'>of</span> <span m='203370'>college.</span> </p><p><span m='204260'>And</span> <span m='204680'>many</span> <span m='204910'>people</span> <span m='205200'>not</span> <span m='205400'>even</span> <span m='206130'>years</span> <span m='206530'>later,</span> <span m='207160'>which</span> <span m='207370'>is</span> <span m='207520'>my</span> <span m='207670'>case.</span> <span m='208070'>But</span> <span m='209120'>I</span> <span m='209210'>certainly</span> <span m='209510'>wish</span> <span m='209690'>I</span> <span m='209750'>had</span> <span m='209920'>a</span> <span m='210400'>better</span> <span m='210660'>foundation</span> <span m='211560'>in</span> <span m='211690'>the</span> <span m='211760'>basic</span> <span m='212230'>aspects</span> <span m='212700'>of</span> <span m='212790'>business,</span> <span m='214100'>and</span> <span m='214210'>that</span> <span m='214400'>would've</span> <span m='214580'>served me</span> <span m='214940'>well</span> <span m='215210'>whether</span> <span m='215800'>I</span> <span m='215920'>started</span> <span m='216310'>the</span> <span m='216370'>company</span> <span m='216850'>or</span> <span m='217180'>was</span> <span m='217340'>working</span> <span m='217580'>for</span> <span m='217750'>somebody</span> <span m='218120'>else.</span> </p>","file":{"id":167811,"video_id":"2730891158001","name":"124770256","duration":219018,"thumbnail_url":null}});