Leon is the product marketing manager for an electronic chips company. His job entails figuring out what his customers need and relating this back to the engineers in order to make a better product for the customers. After completing a computer engineering degree, Leon decided to go into business marketing instead because it suited his outgoing personality better and allowed him to interact with people while still utilizing his engineering background.
Advertising, promotions, and marketing managers plan programs to generate interest in a product or service. They work with art directors, sales agents, and financial staff members.
Short-term on-the-job training
Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; purchasing agents; buyers; or product, advertising, promotions, or public relations specialists.
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