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PRODUCT MARKETING MANAGER: Turning An Engineer Into A Marketing Manager

About this video 

Leon is the product marketing manager for an electronic chips company. His job entails figuring out what his customers need and relating this back to the engineers in order to make a better product for the customers. After completing a computer engineering degree, Leon decided to go into business marketing instead because it suited his outgoing personality better and allowed him to interact with people while still utilizing his engineering background.

Degree: Computer Engineering
Job Title: Product Marketing Manager
Employer: Cypress Semiconductor

Job Summary: Marketing Managers

Job Description

Advertising, promotions, and marketing managers plan programs to generate interest in a product or service. They work with art directors, sales agents, and financial staff members.

On-the-Job Training

Short-term on-the-job training

Additional Info

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; purchasing agents; buyers; or product, advertising, promotions, or public relations specialists.

Quick Facts

Average salary
Average salary
National Statistic Change Location
Confirm
$40,000 - $170,000
Projected job growth
Projected Job Growth
10 to 20 percent
Typical schedule
Typical schedule
Full-time, Long hours
Typical workplace
Typical workplace
Indoor, Office
Personal qualities
Personal Qualities
Analytical skills, Creativity, Organizational skills, People skills, Teamwork, Verbal communication skills, Written communication skills

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P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='0'>Hi.</span> <span m='340'>I'm</span> <span m='860'>Leon,</span> <span m='1850'>and</span> <span m='2520'>I'm</span> <span m='2690'>a</span> <span m='2810'>product</span> <span m='3220'>marketing</span> <span m='3600'>manager</span> <span m='4070'>for</span> <span m='4600'>a</span> <span m='4700'>company</span> <span m='5070'>called</span> <span m='5280'>Cypress</span> <span m='5690'>Semiconductor.</span> <span m='6510'>And</span> <span m='7550'>Cypress</span> <span m='7930'>makes</span> <span m='8570'>electronic</span> <span m='9220'>chips</span> <span m='9570'>that</span> <span m='9690'>goes</span> <span m='9960'>into</span> <span m='11010'>a</span> <span m='11230'>whole</span> <span m='11560'>wide</span> <span m='11780'>variety</span> <span m='12230'>of</span> <span m='12320'>different</span> <span m='12620'>electronic</span> <span m='13060'>products,</span> <span m='13990'>from</span> <span m='15190'>Amazon</span> <span m='15710'>tablets</span> <span m='16390'>to</span> <span m='17770'>cell</span> <span m='18030'>towers.</span> <span m='18600'>So</span> <span m='19140'>that's</span> <span m='19800'>what</span> <span m='19940'>I</span> <span m='19990'>do.</span> </p><p><span m='20810'>Yeah,</span> <span m='21090'>so</span> <span m='21385'>product</span> <span m='21680'>marketing,</span> <span m='22370'>you</span> <span m='22680'>would</span> <span m='22990'>think</span> <span m='23210'>about</span> <span m='23410'>marketing,</span> <span m='23910'>like</span> <span m='26010'>advertisements</span> <span m='26850'>or</span> <span m='27340'>commercials</span> <span m='28720'>and</span> <span m='29110'>that</span> <span m='29300'>aspect.</span> <span m='29930'>That's</span> <span m='30010'>the</span> <span m='30090'>only</span> <span m='30320'>one</span> <span m='30550'>aspect</span> <span m='30950'>of</span> <span m='31020'>marketing.</span> <span m='31450'>There's</span> <span m='31660'>also</span> <span m='32509'>business</span> <span m='32790'>development</span> <span m='33280'>and</span> <span m='33410'>product</span> <span m='33710'>marketing,</span> <span m='34430'>and</span> <span m='34960'>I</span> <span m='35040'>kind</span> <span m='35210'>of</span> <span m='35280'>do</span> <span m='35390'>both</span> <span m='35700'>product</span> <span m='36130'>marketing</span> <span m='36610'>and</span> <span m='36860'>business</span> <span m='37120'>development.</span> </p><p><span m='37840'>Product</span> <span m='37980'>marketing</span> <span m='38470'>really</span> <span m='38680'>involves</span> <span m='39530'>trying</span> <span m='39750'>to</span> <span m='39790'>understand</span> <span m='40130'>what</span> <span m='40250'>our</span> <span m='40340'>customer</span> <span m='40740'>needs</span> <span m='41280'>and</span> <span m='41410'>then</span> <span m='41520'>taking</span> <span m='41840'>our</span> <span m='41970'>customer's</span> <span m='42770'>requirements</span> <span m='43850'>and</span> <span m='43990'>then</span> <span m='44120'>passing</span> <span m='44500'>that</span> <span m='44700'>back</span> <span m='44960'>onto</span> <span m='45490'>our</span> <span m='45650'>engineering</span> <span m='46080'>team</span> <span m='46440'>and</span> <span m='46690'>defining</span> <span m='47170'>products</span> <span m='47750'>that</span> <span m='47920'>we</span> <span m='48090'>would</span> <span m='48320'>make.</span> <span m='48900'>And</span> <span m='49280'>the</span> <span m='49380'>products</span> <span m='49650'>that</span> <span m='49730'>we</span> <span m='49830'>would</span> <span m='49920'>make</span> <span m='50140'>are</span> <span m='50690'>different</span> <span m='50950'>types</span> <span m='51130'>of</span> <span m='51220'>chips</span> <span m='51710'>that</span> <span m='51990'>will</span> <span m='52140'>go</span> <span m='52290'>into</span> <span m='52460'>different</span> <span m='52710'>market</span> <span m='52990'>segments.</span> </p><p><span m='53960'>The</span> <span m='54010'>business</span> <span m='54330'>development</span> <span m='54720'>aspect</span> <span m='55140'>would</span> <span m='55260'>really</span> <span m='55500'>be</span> <span m='56400'>looking</span> <span m='56680'>for</span> <span m='56830'>partners</span> <span m='57340'>that</span> <span m='57470'>we</span> <span m='57590'>could</span> <span m='57850'>work</span> <span m='58160'>with,</span> <span m='60010'>all</span> <span m='60320'>across</span> <span m='61250'>the</span> <span m='61740'>value</span> <span m='62040'>chain.</span> <span m='62640'>When</span> <span m='62830'>I</span> <span m='62900'>say</span> <span m='63060'>value chain,</span> <span m='63490'>I</span> <span m='63510'>mean</span> <span m='64140'>the</span> <span m='64420'>type</span> <span m='64599'>of</span> <span m='64910'>retailers</span> <span m='65740'>or</span> <span m='66230'>people</span> <span m='66470'>that</span> <span m='66600'>make</span> <span m='67310'>systems</span> <span m='68040'>or</span> <span m='68230'>people</span> <span m='68480'>that</span> <span m='68640'>make</span> <span m='68950'>displays</span> <span m='69910'>that</span> <span m='70020'>will</span> <span m='70130'>work</span> <span m='70300'>with</span> <span m='70400'>our</span> <span m='70500'>touchscreen</span> <span m='71020'>controllers.</span> <span m='72010'>So</span> <span m='72200'>it's</span> <span m='72310'>just</span> <span m='72870'>looking</span> <span m='73140'>for</span> <span m='73270'>partnership</span> <span m='73770'>opportunities</span> <span m='74430'>and</span> <span m='74520'>looking</span> <span m='74760'>for</span> <span m='74960'>customers</span> <span m='75395'>is</span> <span m='76270'>the</span> <span m='76380'>breadth</span> <span m='76640'>of what</span> <span m='76940'>I do.</span> </p><p><span m='77950'>I'm</span> <span m='78140'>a</span> <span m='78360'>University</span> <span m='78770'>of</span> <span m='78830'>Michigan</span> <span m='79180'>grad.</span> <span m='79950'>Go</span> <span m='80130'>Blue.</span> <span m='80920'>And</span> <span m='81760'>I</span> <span m='82260'>went</span> <span m='82430'>to</span> <span m='82490'>school</span> <span m='82810'>for</span> <span m='83090'>computer</span> <span m='83400'>engineering,</span> <span m='83840'>so</span> <span m='83950'>I have</span> <span m='84120'>a</span> <span m='84530'>bachelor's</span> <span m='84920'>in</span> <span m='85020'>computer</span> <span m='85370'>engineering.</span> <span m='87380'>Pretty</span> <span m='87610'>early</span> <span m='87880'>on,</span> <span m='88110'>I</span> <span m='88160'>had</span> <span m='88340'>an</span> <span m='88760'>interview</span> <span m='90190'>for</span> <span m='90680'>an</span> <span m='90950'>internship.</span> <span m='91470'>And</span> <span m='92290'>my</span> <span m='92550'>interviewer</span> <span m='92890'>asked</span> <span m='93150'>me</span> <span m='93270'>what</span> <span m='93460'>do I</span> <span m='93490'>want</span> <span m='93640'>to</span> <span m='93700'>do,</span> <span m='94020'>and I</span> <span m='94320'>actually</span> <span m='94700'>really</span> <span m='95130'>didn't</span> <span m='95690'>know</span> <span m='95940'>how</span> <span m='96050'>to</span> <span m='96150'>answer</span> <span m='97080'>the</span> <span m='97290'>interviewer.</span> <span m='98100'>This</span> <span m='98540'>was</span> <span m='98660'>in</span> <span m='98780'>sophomore</span> <span m='99180'>year.</span> <span m='100540'>So</span> <span m='100680'>you guys</span> <span m='100880'>still</span> <span m='101300'>have</span> <span m='101500'>plenty of</span> <span m='101670'>time to</span> <span m='101720'>figure</span> <span m='101940'>out</span> <span m='102040'>what</span> <span m='102190'>you</span> <span m='102270'>want</span> <span m='102410'>to</span> <span m='102460'>do.</span> </p><p><span m='106052'>I</span> <span m='106520'>gave</span> <span m='106710'>it</span> <span m='106760'>a</span> <span m='106820'>lot</span> <span m='107060'>thought</span> <span m='108530'>after</span> <span m='108880'>that</span> <span m='109090'>interview</span> <span m='109390'>that</span> <span m='109530'>I</span> <span m='109610'>had</span> <span m='109970'>and</span> <span m='110520'>realized</span> <span m='110850'>that I</span> <span m='110920'>wanted</span> <span m='111300'>to</span> <span m='111760'>take</span> <span m='112030'>some</span> <span m='112230'>of</span> <span m='112330'>my</span> <span m='112590'>personality,</span> <span m='114540'>which</span> <span m='115180'>I'm</span> <span m='115530'>a more</span> <span m='115810'>outgoing</span> <span m='116050'>person</span> <span m='116450'>and</span> <span m='116570'>I</span> <span m='116790'>like</span> <span m='117120'>to</span> <span m='117200'>interact</span> <span m='117500'>with</span> <span m='117600'>people,</span> <span m='118620'>with</span> <span m='118880'>the</span> <span m='118990'>engineering</span> <span m='119320'>background</span> <span m='119780'>that I've</span> <span m='119910'>learned,</span> <span m='120220'>and I</span> <span m='120290'>wanted</span> <span m='120500'>to</span> <span m='120560'>go</span> <span m='120690'>into</span> <span m='120920'>the</span> <span m='121040'>business</span> <span m='121350'>aspect.</span> <span m='121710'>So</span> <span m='122100'>I</span> <span m='122180'>started</span> <span m='122420'>taking</span> <span m='122760'>classes</span> <span m='123140'>in</span> <span m='123230'>business</span> <span m='123530'>school,</span> <span m='124470'>realized</span> <span m='124880'>I</span> <span m='124910'>wanted</span> <span m='125180'>to</span> <span m='125230'>go</span> <span m='125460'>into</span> <span m='125750'>marketing.</span> <span m='126390'>And</span> <span m='127100'>that's</span> <span m='127310'>where</span> <span m='127560'>I</span> <span m='127840'>landed</span> <span m='128100'>up.</span> <span m='128270'>I landed</span> <span m='128580'>up</span> <span m='128690'>in</span> <span m='128800'>a</span> <span m='128880'>company</span> <span m='129270'>that</span> <span m='130229'>was</span> <span m='130479'>willing</span> <span m='130759'>to</span> <span m='130889'>take</span> <span m='131800'>a</span> <span m='131950'>young</span> <span m='132180'>engineer like</span> <span m='132660'>myself</span> <span m='133330'>into</span> <span m='133830'>a</span> <span m='133890'>business</span> <span m='134240'>and</span> <span m='134320'>marketing</span> <span m='134700'>role</span> <span m='135300'>and</span> <span m='135570'>train</span> <span m='135800'>me in</span> <span m='136000'>those</span> <span m='136200'>aspects.</span> </p><p><span m='137100'>What</span> <span m='137480'>I</span> <span m='137730'>wish</span> <span m='137970'>I</span> <span m='138040'>knew</span> <span m='138310'>when</span> <span m='138480'>I</span> <span m='138540'>was</span> <span m='138720'>younger</span> <span m='139200'>was</span> <span m='140010'>it</span> <span m='140140'>is</span> <span m='140280'>important</span> <span m='140860'>to</span> <span m='141550'>do</span> <span m='141670'>well</span> <span m='141940'>in</span> <span m='142060'>school</span> <span m='142630'>and</span> <span m='142820'>get</span> <span m='142980'>good</span> <span m='143150'>grades</span> <span m='143840'>and</span> <span m='144150'>learn</span> <span m='144470'>fundamentals</span> <span m='145170'>that</span> <span m='145880'>while</span> <span m='146320'>you're</span> <span m='146420'>in</span> <span m='146530'>school</span> <span m='146860'>might</span> <span m='147060'>not</span> <span m='147220'>make</span> <span m='147410'>sense</span> <span m='148500'>but</span> <span m='148840'>could</span> <span m='149070'>actually</span> <span m='149460'>come</span> <span m='149630'>and</span> <span m='149710'>help</span> <span m='149900'>you</span> <span m='150240'>in</span> <span m='150400'>the</span> <span m='150540'>end.</span> <span m='150700'>And</span> <span m='151020'>you're</span> <span m='151340'>building the</span> <span m='151440'>fundamentals</span> <span m='151980'>and</span> <span m='152050'>understanding,</span> <span m='153660'>just</span> <span m='153850'>building</span> <span m='154200'>up</span> <span m='154300'>your</span> <span m='154400'>knowledge.</span> <span m='155490'>Take</span> <span m='155910'>school</span> <span m='156180'>seriously,</span> <span m='158045'>and</span> <span m='158470'>that</span> <span m='158610'>will</span> <span m='158710'>really</span> <span m='158940'>help</span> <span m='159180'>with</span> <span m='159520'>your</span> <span m='159670'>career.</span> </p><p><span m='160220'>The</span> <span m='160320'>other</span> <span m='160460'>thing</span> <span m='161570'>I</span> <span m='162020'>didn't</span> <span m='162620'>know</span> <span m='163550'>while</span> <span m='163930'>I</span> <span m='164000'>was</span> <span m='164260'>in</span> <span m='164400'>school</span> <span m='164900'>that</span> <span m='165040'>was</span> <span m='165170'>really</span> <span m='165390'>helpful</span> <span m='166950'>was</span> <span m='167610'>I</span> <span m='167690'>knew</span> <span m='167870'>that</span> <span m='168030'>taking</span> <span m='168890'>good</span> <span m='169050'>internships,</span> <span m='169980'>finding</span> <span m='170200'>good</span> <span m='170360'>internships</span> <span m='170860'>and</span> <span m='170970'>finding</span> <span m='171220'>good</span> <span m='171390'>summer</span> <span m='171630'>jobs,</span> <span m='172740'>and</span> <span m='172910'>get</span> <span m='173090'>that</span> <span m='173230'>experience,</span> <span m='173900'>so</span> <span m='173990'>that you</span> <span m='174410'>know</span> <span m='174830'>what's</span> <span m='175250'>out</span> <span m='175400'>there</span> <span m='175510'>in</span> <span m='175620'>the</span> <span m='175710'>real</span> <span m='175960'>world.</span> <span m='176930'>Get</span> <span m='177080'>a</span> <span m='177220'>taste</span> <span m='177370'>of</span> <span m='177510'>what</span> <span m='177700'>you</span> <span m='177800'>potentially</span> <span m='178300'>might</span> <span m='178480'>like.</span> <span m='179000'>And</span> <span m='179460'>just</span> <span m='179640'>follow</span> <span m='180310'>really</span> <span m='180580'>where your</span> <span m='180890'>passion</span> <span m='181260'>is.</span> <span m='181440'>I</span> <span m='181490'>think</span> <span m='181670'>that's</span> <span m='182000'>the</span> <span m='182260'>one</span> <span m='182510'>advice</span> <span m='182660'>I</span> <span m='182770'>will</span> <span m='183055'>leave with</span> <span m='183340'>you</span> <span m='183470'>guys</span> <span m='183830'>is</span> <span m='184280'>just</span> <span m='185090'>do</span> <span m='185240'>what</span> <span m='185410'>you're</span> <span m='185530'>passionate</span> <span m='185830'>about.</span> </p>","file":{"id":265646,"video_id":"2701166509001","name":"70997762","duration":187135,"thumbnail_url":null}});