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FREELANCE PHOTOGRAPHER: It's Not Only About Being Creative - Marketing & Business Skills Are Essential

About this video 

To become successful as a freelance photographer, one need not only be creative and artistic but also know the skills of marketing, business development, and accounting. 25% of your time is devoted to photography and the rest is post production and delivering your services to the client. Establishing relationships with clients is an essential as it leads to referrals and helps your business grow. Very competitive field but with the right skills, one can become very successful.

Degree: Dance - American History - Sociology
Job Title: Freelance Photographer
Employer: Self-Employed

Job Summary: Photographer

Job Description

A photographer uses a camera to portray objects, concepts, and moments of time. Today, most photographers use digital cameras instead of the traditional silver-halide film cameras. Digital cameras capture images electronically, so the photographer can edit the image on a computer.

On-the-Job Training

Long-term on-the-job training

Additional Info

The work environment for photographers can vary considerably, depending on their specialty. Portrait photographers work in studios where they can take photographs, but they also often travel to take photographs at a client’s location, such as a school, a company office, or a private home. News and commercial photographers may travel locally or internationally. News photographers often work long, irregular hours in uncomfortable or even dangerous surroundings and must be available to work on short notice. For example, a news photographer may be sent to a war zone to capture images for a newspaper. Aerial photographers often work in planes or helicopters.
Most photographers stand or walk for long periods while carrying heavy equipment.

Quick Facts

Average salary
Average salary
National Statistic Change Location
Confirm
$15,000 - $45,000
Projected job growth
Projected Job Growth
10 to 15 percent
Typical schedule
Typical schedule
Part-time, Flexible, Irregular, Varies Widely, Seasonal
Typical workplace
Typical workplace
Office, Travel, Remote, Outdoor, Indoor, Home, Physically demanding
Personal qualities
Personal Qualities
Detail oriented, Patience, Creativity, Artistic, Technical skills, People skills

Educational Path

Education requirement
Education Requirement
High school degree
Associate degree
View Detailed Career Data

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P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='760'>Hi</span> <span m='1140'>everyone.</span> <span m='2040'>This is</span> <span m='2320'>Kathryn</span> <span m='2690'>MacDonald.</span> <span m='3670'>I</span> <span m='3900'>am a</span> <span m='4400'>freelance</span> <span m='5050'>commercial</span> <span m='5480'>photographer</span> <span m='6250'>in</span> <span m='6400'>San</span> <span m='6590'>Francisco.</span> <span m='8060'>I've</span> <span m='8330'>been</span> <span m='8510'>a</span> <span m='8580'>photographer</span> <span m='9250'>for</span> <span m='9500'>over</span> <span m='9750'>20</span> <span m='10140'>years.</span> <span m='11150'>The</span> <span m='11360'>main</span> <span m='11760'>genres</span> <span m='12070'>that</span> <span m='12380'>I</span> <span m='12500'>photograph</span> <span m='13300'>are</span> <span m='14080'>portraits,</span> <span m='14850'>mainly</span> <span m='15180'>business</span> <span m='15650'>portraits,</span> <span m='16090'>some family</span> <span m='16630'>portraits,</span> <span m='17610'>interiors</span> <span m='18280'>for</span> <span m='18530'>interior</span> <span m='18940'>designers</span> <span m='19660'>and</span> <span m='20130'>magazines,</span> <span m='21610'>and</span> <span m='22120'>weddings</span> <span m='22670'>and</span> <span m='22780'>events,</span> <span m='23330'>mainly--</span> <span m='23850'>some</span> <span m='24120'>other</span> <span m='24340'>types</span> <span m='24630'>of</span> <span m='24740'>events.</span> </p><p><span m='25770'>So</span> <span m='26420'>my</span> <span m='26690'>current</span> <span m='27030'>job,</span> <span m='28280'>that's</span> <span m='28590'>basically</span> <span m='29040'>what</span> <span m='29220'>I</span> <span m='29310'>do.</span> <span m='30210'>In</span> <span m='30910'>any</span> <span m='31170'>given</span> <span m='31500'>day,</span> <span m='32470'>I</span> <span m='32610'>can</span> <span m='32850'>be</span> <span m='33090'>a</span> <span m='33150'>photographer.</span> <span m='34140'>I</span> <span m='34280'>can</span> <span m='34470'>be</span> <span m='34670'>a</span> <span m='34720'>business</span> <span m='35190'>person.</span> <span m='35860'>I</span> <span m='36020'>can</span> <span m='36360'>be</span> <span m='36680'>a</span> <span m='36770'>marketer.</span> <span m='38040'>I</span> <span m='38230'>can</span> <span m='38680'>be</span> <span m='39050'>an</span> <span m='39190'>accountant</span> <span m='39670'>or</span> <span m='39850'>a</span> <span m='40410'>bookkeeper,</span> <span m='40990'>because</span> <span m='41310'>I'm</span> <span m='41440'>taking</span> <span m='41740'>care</span> <span m='41930'>of</span> <span m='42000'>my</span> <span m='42130'>business.</span> <span m='42730'>So</span> <span m='44100'>I</span> <span m='44240'>would</span> <span m='44390'>say</span> <span m='45060'>25%,</span> <span m='45930'>30%</span> <span m='46760'>of</span> <span m='46920'>my</span> <span m='47560'>time</span> <span m='47840'>is</span> <span m='47910'>spent</span> <span m='48210'>doing</span> <span m='48350'>photography.</span> <span m='49810'>Another</span> <span m='50190'>portion</span> <span m='50610'>is</span> <span m='50660'>spent</span> <span m='50970'>doing</span> <span m='51170'>post-production</span> <span m='52070'>on</span> <span m='52300'>those</span> <span m='52580'>files</span> <span m='53040'>and</span> <span m='53110'>delivering</span> <span m='53540'>them</span> <span m='53680'>to</span> <span m='53810'>the</span> <span m='53920'>client</span> <span m='54340'>somehow.</span> <span m='55870'>Marketing</span> <span m='56245'>my</span> <span m='56620'>services,</span> <span m='57440'>including</span> <span m='57950'>doing</span> <span m='58480'>SEO</span> <span m='59400'>on</span> <span m='59580'>my</span> <span m='59810'>website</span> <span m='60440'>to</span> <span m='60560'>market</span> <span m='60860'>myself;</span> <span m='62260'>billing</span> <span m='62680'>the</span> <span m='62730'>clients</span> <span m='63510'>and</span> <span m='63640'>doing</span> <span m='63880'>any</span> <span m='64040'>kind</span> <span m='64209'>of</span> <span m='64290'>necessary</span> <span m='64879'>paperwork</span> <span m='65570'>to</span> <span m='65690'>make</span> <span m='65890'>that</span> <span m='66090'>happen;</span> <span m='67070'>and</span> <span m='67260'>then</span> <span m='67810'>continuing</span> <span m='68290'>education,</span> <span m='69100'>such</span> <span m='69400'>as</span> <span m='69830'>taking</span> <span m='70730'>additional</span> <span m='71150'>Photoshop</span> <span m='71770'>education</span> <span m='72340'>classes,</span> <span m='73410'>more</span> <span m='73670'>information</span> <span m='74130'>about</span> <span m='74340'>how</span> <span m='74440'>to</span> <span m='74710'>better</span> <span m='75010'>market</span> <span m='75310'>myself</span> <span m='75930'>or</span> <span m='76540'>for</span> <span m='76700'>my</span> <span m='76810'>clients.</span> </p><p><span m='78170'>Let's</span> <span m='78590'>see,</span> <span m='79040'>what</span> <span m='79430'>is</span> <span m='79600'>your</span> <span m='82510'>career and</span> <span m='82940'>educational</span> <span m='83195'>path?</span> <span m='83450'>[LAUGH]</span> <span m='84600'>The</span> <span m='84700'>questions.</span> <span m='86340'>I</span> <span m='86480'>went</span> <span m='86720'>to</span> <span m='86870'>UC</span> <span m='87240'>Santa</span> <span m='87520'>Barbara.</span> <span m='88100'>And</span> <span m='88290'>I</span> <span m='90320'>graduated</span> <span m='91000'>with</span> <span m='91300'>a</span> <span m='91450'>liberal</span> <span m='91850'>studies</span> <span m='92330'>degree.</span> <span m='93100'>I</span> <span m='93160'>started</span> <span m='93600'>out</span> <span m='93970'>as</span> <span m='94230'>a</span> <span m='94270'>dance</span> <span m='94770'>major,</span> <span m='95150'>so</span> <span m='95530'>in</span> <span m='95650'>the</span> <span m='95750'>creative</span> <span m='96160'>field,</span> <span m='97210'>decided</span> <span m='97690'>I</span> <span m='97740'>didn't</span> <span m='98110'>need</span> <span m='98600'>a</span> <span m='98630'>degree</span> <span m='99110'>to</span> <span m='99260'>be</span> <span m='99440'>a</span> <span m='99570'>dancer</span> <span m='100140'>and</span> <span m='100320'>wanted</span> <span m='100640'>to</span> <span m='100800'>still</span> <span m='101060'>get</span> <span m='101210'>a</span> <span m='101270'>college</span> <span m='101720'>degree.</span> <span m='102070'>So</span> <span m='102830'>ended</span> <span m='103040'>up</span> <span m='103150'>with</span> <span m='103290'>a</span> <span m='103360'>liberal</span> <span m='103610'>studies</span> <span m='103990'>degree</span> <span m='104290'>with</span> <span m='104460'>an</span> <span m='104550'>emphasis</span> <span m='105040'>in</span> <span m='105150'>dance,</span> <span m='106400'>and</span> <span m='106680'>sociology,</span> <span m='107300'>and</span> <span m='107530'>American</span> <span m='107930'>history.</span> </p><p><span m='108830'>From</span> <span m='109010'>there,</span> <span m='109350'>I</span> <span m='109420'>moved</span> <span m='109710'>back</span> <span m='110000'>to</span> <span m='110100'>the</span> <span m='110200'>Bay</span> <span m='110390'>Area,</span> <span m='110890'>and</span> <span m='110980'>I</span> <span m='111040'>started</span> <span m='111430'>working</span> <span m='112110'>at</span> <span m='112590'>KQED</span> <span m='113810'>and</span> <span m='114150'>eventually</span> <span m='114550'>transitioned</span> <span m='115170'>into</span> <span m='115450'>photography.</span> <span m='116100'>I</span> <span m='116140'>started</span> <span m='116760'>out</span> <span m='117160'>as</span> <span m='117430'>an</span> <span m='117530'>assistant,</span> <span m='118760'>assisted</span> <span m='119190'>for,</span> <span m='120790'>I</span> <span m='120930'>would</span> <span m='121080'>say,</span> <span m='121250'>about</span> <span m='121610'>five</span> <span m='121970'>years,</span> <span m='123820'>learning</span> <span m='124200'>the</span> <span m='124260'>trade,</span> <span m='124650'>mainly</span> <span m='124930'>with</span> <span m='125070'>portrait</span> <span m='125440'>photographers.</span> <span m='129449'>I</span> <span m='129550'>was</span> <span m='129710'>also</span> <span m='129949'>growing</span> <span m='130169'>my</span> <span m='130370'>own</span> <span m='130509'>business</span> <span m='130940'>at</span> <span m='131009'>that</span> <span m='131210'>point,</span> <span m='131550'>so</span> <span m='131730'>getting</span> <span m='132030'>more</span> <span m='132210'>clients,</span> <span m='133330'>growing</span> <span m='133650'>my</span> <span m='133770'>business,</span> <span m='134200'>started</span> <span m='134620'>out</span> <span m='134640'>mainly</span> <span m='135080'>in</span> <span m='135190'>portrait</span> <span m='135650'>work</span> <span m='135980'>and</span> <span m='136110'>then</span> <span m='136310'>eventually</span> <span m='136790'>transitioned</span> <span m='137470'>into</span> <span m='137790'>interiors</span> <span m='138350'>work,</span> <span m='139070'>and</span> <span m='139240'>then</span> <span m='139310'>decided</span> <span m='139860'>that</span> <span m='140110'>events</span> <span m='140620'>were</span> <span m='140840'>a</span> <span m='140880'>combination</span> <span m='141530'>of</span> <span m='141650'>interiors</span> <span m='142080'>and</span> <span m='142230'>portraits,</span> <span m='142760'>and</span> <span m='142890'>so</span> <span m='143110'>took</span> <span m='143340'>on</span> <span m='143950'>doing</span> <span m='144190'>that</span> <span m='144410'>as</span> <span m='144560'>well.</span> </p><p><span m='145520'>So</span> <span m='145700'>that was</span> <span m='146010'>my</span> <span m='146150'>educational</span> <span m='146740'>path</span> <span m='147210'>and</span> <span m='147450'>my</span> <span m='147560'>career</span> <span m='147890'>path.</span> <span m='148740'>At</span> <span m='148980'>one</span> <span m='149210'>point</span> <span m='149600'>in</span> <span m='149810'>2007,</span> <span m='150750'>I</span> <span m='150810'>started</span> <span m='151240'>working</span> <span m='151710'>for</span> <span m='152170'>an</span> <span m='152270'>internet</span> <span m='152740'>startup</span> <span m='153250'>that</span> <span m='153420'>was</span> <span m='153600'>photo-related,</span> <span m='154890'>worked</span> <span m='155180'>in</span> <span m='155360'>marketing</span> <span m='155820'>there</span> <span m='156150'>for</span> <span m='156390'>about</span> <span m='156710'>three</span> <span m='156950'>years.</span> <span m='158040'>That</span> <span m='158270'>ended</span> <span m='158510'>in</span> <span m='158900'>2010,</span> <span m='159820'>and</span> <span m='160050'>I</span> <span m='160070'>went</span> <span m='160270'>back</span> <span m='160560'>to</span> <span m='160910'>doing</span> <span m='161170'>freelance</span> <span m='161650'>photography,</span> <span m='162890'>rolled</span> <span m='163360'>the</span> <span m='163440'>freelance</span> <span m='163880'>photography</span> <span m='164490'>into</span> <span m='164750'>a</span> <span m='164830'>marketing</span> <span m='165320'>practice.</span> <span m='165900'>So</span> <span m='166020'>now,</span> <span m='166760'>I</span> <span m='166940'>provide</span> <span m='167440'>web</span> <span m='167750'>content</span> <span m='168400'>to</span> <span m='168670'>my</span> <span m='168860'>clients,</span> <span m='170180'>via</span> <span m='170430'>photography,</span> <span m='171550'>as</span> <span m='171740'>well</span> <span m='171950'>as</span> <span m='172060'>marketing</span> <span m='172480'>services,</span> <span m='173180'>search</span> <span m='173560'>engine</span> <span m='173800'>optimization,</span> <span m='174650'>pay-per-click</span> <span m='175290'>campaigns.</span> <span m='176170'>So</span> <span m='176400'>I</span> <span m='176500'>consider</span> <span m='176830'>myself</span> <span m='177170'>a</span> <span m='177250'>marketing</span> <span m='177660'>consultant</span> <span m='178210'>and</span> <span m='178460'>photographer</span> <span m='179160'>at</span> <span m='179250'>this</span> <span m='179480'>point.</span> </p><p><span m='181070'>And</span> <span m='181250'>then</span> <span m='181410'>what</span> <span m='181580'>do</span> <span m='181680'>I</span> <span m='181790'>wish</span> <span m='182040'>I</span> <span m='182180'>knew</span> <span m='182800'>when</span> <span m='183010'>I</span> <span m='183060'>started</span> <span m='183480'>my</span> <span m='183600'>career.</span> <span m='185170'>Let's</span> <span m='185590'>see,</span> <span m='185780'>I made</span> <span m='185880'>a list,</span> <span m='186420'>actually,</span> <span m='186680'>because</span> <span m='186940'>there</span> <span m='187050'>are</span> <span m='187160'>several</span> <span m='187500'>things</span> <span m='187780'>I wish</span> <span m='188000'>I</span> <span m='188090'>really</span> <span m='188340'>knew--</span> <span m='189610'>that</span> <span m='189780'>you</span> <span m='189860'>have</span> <span m='190110'>to</span> <span m='190220'>be</span> <span m='190490'>a</span> <span m='190550'>good</span> <span m='190730'>business</span> <span m='191120'>person.</span> <span m='192020'>And</span> <span m='192100'>no</span> <span m='192240'>one</span> <span m='192380'>really</span> <span m='192600'>tells</span> <span m='192840'>you</span> <span m='192950'>that.</span> <span m='193160'>Whenever</span> <span m='193420'>you</span> <span m='193520'>talk</span> <span m='193740'>to</span> <span m='193830'>someone, and you</span> <span m='194330'>say,</span> <span m='194585'>oh,</span> <span m='194840'>I'm</span> <span m='194980'>a</span> <span m='195030'>photographer,</span> <span m='195610'>they'll</span> <span m='195740'>say,</span> <span m='195980'>oh</span> <span m='196130'>my</span> <span m='196290'>gosh,</span> <span m='196620'>how</span> <span m='196740'>fun.</span> </p><p><span m='197480'>And</span> <span m='197750'>it</span> <span m='198150'>is</span> <span m='198390'>fun.</span> <span m='199120'>But</span> <span m='199380'>you</span> <span m='199690'>are</span> <span m='199860'>going</span> <span m='199970'>to</span> <span m='200040'>be</span> <span m='200170'>a</span> <span m='200230'>lot</span> <span m='200400'>more</span> <span m='200530'>successful</span> <span m='201180'>if</span> <span m='201270'>you</span> <span m='201360'>think</span> <span m='201590'>about</span> <span m='201950'>being</span> <span m='202350'>a</span> <span m='202440'>really</span> <span m='202660'>good</span> <span m='202840'>business</span> <span m='203270'>person</span> <span m='203600'>to</span> <span m='203680'>start</span> <span m='203970'>off</span> <span m='204210'>with,</span> <span m='204840'>how</span> <span m='205050'>you're</span> <span m='205230'>going</span> <span m='205360'>to</span> <span m='205420'>market</span> <span m='205740'>yourself,</span> <span m='206250'>how</span> <span m='206480'>people</span> <span m='206880'>are</span> <span m='206950'>going</span> <span m='207100'>to</span> <span m='207160'>find</span> <span m='207550'>you.</span> <span m='208290'>It's</span> <span m='208500'>a</span> <span m='208550'>super-competitive</span> <span m='209570'>field.</span> <span m='210160'>A</span> <span m='210290'>lot</span> <span m='210510'>of</span> <span m='210570'>people</span> <span m='210860'>want</span> <span m='211060'>to</span> <span m='211140'>be</span> <span m='211360'>in</span> <span m='211490'>it.</span> <span m='212120'>There's</span> <span m='212300'>a</span> <span m='212350'>lot</span> <span m='212570'>of</span> <span m='212670'>competition</span> <span m='213340'>on</span> <span m='213470'>pricing.</span> </p><p><span m='214450'>So</span> <span m='214600'>you</span> <span m='214750'>really</span> <span m='214990'>need</span> <span m='215150'>to</span> <span m='215260'>be</span> <span m='215420'>a</span> <span m='215470'>smart</span> <span m='215800'>business</span> <span m='216160'>person.</span> <span m='216470'>I</span> <span m='216570'>know</span> <span m='216730'>photographers</span> <span m='217105'>that</span> <span m='217480'>aren't</span> <span m='217690'>necessarily</span> <span m='218420'>really</span> <span m='218720'>good</span> <span m='218980'>photographers,</span> <span m='219780'>but</span> <span m='219930'>they're</span> <span m='220040'>really</span> <span m='220300'>smart</span> <span m='220630'>business</span> <span m='220990'>people.</span> <span m='221790'>Or</span> <span m='221980'>they're</span> <span m='222160'>good</span> <span m='222370'>marketers,</span> <span m='222775'>and they</span> <span m='223180'>are</span> <span m='223220'>actually</span> <span m='223560'>really</span> <span m='223760'>successful.</span> </p><p><span m='224750'>So</span> <span m='224890'>you</span> <span m='225000'>can</span> <span m='225130'>be</span> <span m='225250'>the</span> <span m='225330'>best</span> <span m='225770'>photographer</span> <span m='226370'>in</span> <span m='226440'>the</span> <span m='226520'>world,</span> <span m='227000'>and</span> <span m='227190'>if</span> <span m='227300'>you</span> <span m='227620'>are</span> <span m='227750'>not</span> <span m='227950'>a</span> <span m='227990'>good</span> <span m='228140'>business</span> <span m='228490'>person,</span> <span m='228810'>you're</span> <span m='228890'>not</span> <span m='229110'>going</span> <span m='229240'>to</span> <span m='229310'>survive.</span> <span m='230280'>So</span> <span m='230420'>I</span> <span m='230480'>think</span> <span m='230660'>that's</span> <span m='231530'>an</span> <span m='231690'>important</span> <span m='232250'>aspect</span> <span m='232760'>to</span> <span m='232910'>remember.</span> <span m='233910'>Knowing</span> <span m='234250'>how</span> <span m='234390'>to</span> <span m='234500'>market</span> <span m='234810'>yourself</span> <span m='235260'>is</span> <span m='235400'>also</span> <span m='235640'>going</span> <span m='235770'>to</span> <span m='236310'>make</span> <span m='236520'>you</span> <span m='236600'>successful.</span> <span m='237940'>And</span> <span m='238090'>the</span> <span m='238200'>relationships</span> <span m='239150'>that</span> <span m='239320'>you</span> <span m='239450'>build</span> <span m='239880'>as</span> <span m='240150'>your</span> <span m='240320'>building</span> <span m='240640'>your</span> <span m='240780'>business</span> <span m='241470'>are</span> <span m='241610'>going</span> <span m='241720'>to</span> <span m='241790'>lead</span> <span m='241980'>to</span> <span m='242100'>referrals.</span> </p><p><span m='243210'>This is a</span> <span m='243470'>highly</span> <span m='244590'>referred</span> <span m='245140'>business.</span> <span m='245890'>If</span> <span m='246360'>people</span> <span m='246740'>like</span> <span m='246870'>working</span> <span m='247320'>with you,</span> <span m='247510'>they're</span> <span m='247650'>going</span> <span m='247780'>to</span> <span m='247820'>hire</span> <span m='248130'>you.</span> <span m='248340'>So</span> <span m='248550'>it's</span> <span m='248680'>important</span> <span m='249060'>that</span> <span m='249190'>you</span> <span m='249280'>build</span> <span m='249570'>strong</span> <span m='249880'>relationships</span> <span m='250670'>to</span> <span m='250770'>build</span> <span m='251080'>referrals.</span> <span m='255970'>To</span> <span m='256209'>wrap</span> <span m='256450'>it</span> <span m='256550'>all</span> <span m='256760'>up,</span> <span m='257079'>being</span> <span m='257290'>a</span> <span m='257339'>photographer</span> <span m='258810'>is</span> <span m='259200'>a</span> <span m='259329'>mix</span> <span m='259670'>of</span> <span m='259810'>being</span> <span m='260120'>a</span> <span m='260200'>creative</span> <span m='260700'>person,</span> <span m='261220'>finding</span> <span m='261579'>creative</span> <span m='261940'>solutions,</span> <span m='262740'>helping</span> <span m='263110'>people</span> <span m='263440'>solve</span> <span m='263730'>their</span> <span m='263960'>problems</span> <span m='264610'>in</span> <span m='264750'>their</span> <span m='264910'>business</span> <span m='265890'>or</span> <span m='266070'>market</span> <span m='266460'>their</span> <span m='266600'>business,</span> <span m='267410'>as</span> <span m='267640'>well</span> <span m='267830'>as</span> <span m='267980'>being</span> <span m='268140'>a</span> <span m='268180'>good</span> <span m='268390'>business</span> <span m='268800'>person</span> <span m='269100'>yourself.</span> <span m='269510'>So</span> <span m='269760'>it's,</span> <span m='270470'>I</span> <span m='270530'>guess,</span> <span m='270790'>I</span> <span m='270840'>would</span> <span m='270940'>call</span> <span m='271220'>it</span> <span m='272420'>left-brain,</span> <span m='272850'>right-brain</span> <span m='274880'>way</span> <span m='275140'>of</span> <span m='275280'>thinking</span> <span m='275670'>and</span> <span m='275790'>being.</span> <span m='276535'>So</span> <span m='276810'>that's</span> <span m='277200'>my</span> <span m='277410'>take</span> <span m='277850'>on</span> <span m='278260'>being</span> <span m='278730'>a</span> <span m='278800'>commercial</span> <span m='279270'>photographer.</span> </p>","file":{"id":168031,"video_id":"2700357326001","name":"121628314","duration":280775,"thumbnail_url":null}});