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PRESIDENT - PUBLIC RELATIONS FIRM, IN-DEPTH: Seize Opportunities to Make Connections

About this video 

Eric, the president of a public relations firm, talks to us about the importance of networking in today's tough job market. He tells us that there are many older business executives who want to give back and share their knowledge and experience with other people. He advises that it is never too young to start making connections and contacts because people will respect and admire you for seizing these opportunities.

Job Title: President of Media Lab Public Relations
Employer: Self-Employed

Job Summary: Entrepreneurs

Job Description

Entrepreneurship is the pursuit of opportunity without regard to resources currently controlled. An entrepreneur sees an opportunity and exercises initiative by organizing a venture to turn an idea into reality. An entrepreneur is often seen as a business leader and innovator of new ideas and business processes.

On-the-Job Training

No

Additional Info

Entrepreneurship is defined by risks and rewards. Most people who become entrepreneurs are more comfortable with risks; prefer unstructured working and learning environments and collaborating with small team of people.

Quick Facts

Average salary
Average salary
National Statistic Change Location
Confirm
$0 - $200,000
Projected job growth
Projected Job Growth
Not applicable
Typical schedule
Typical schedule
Varies Widely, Full-time, Long hours
Typical workplace
Typical workplace
Home, Indoor, Office, Remote
Personal qualities
Personal Qualities
Adventurous, Courageous, Creativity, Leadership ability, Problem solving skills, Public speaking ability, Teamwork, Verbal communication skills, Networking, Organizational skills, People skills

Educational Path

Education requirement
Education Requirement
Bachelor's degree
View Detailed Career Data

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P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='330'>I</span> <span m='430'>certainly</span> <span m='730'>won't</span> <span m='920'>kid</span> <span m='1140'>you.</span> <span m='1270'>Today's</span> <span m='1710'>job</span> <span m='1940'>market</span> <span m='2270'>is</span> <span m='2450'>tough,</span> <span m='2930'>and</span> <span m='3400'>you</span> <span m='3530'>guys</span> <span m='3780'>probably</span> <span m='4180'>have</span> <span m='4440'>seen</span> <span m='4720'>all</span> <span m='4870'>the</span> <span m='4980'>news</span> <span m='5310'>about</span> <span m='6030'>how</span> <span m='6240'>the</span> <span m='6330'>economy</span> <span m='7345'>is</span> <span m='7760'>barely</span> <span m='8080'>chugging</span> <span m='8390'>along.</span> <span m='8840'>And</span> <span m='9695'>it</span> <span m='10060'>is</span> <span m='10380'>hard.</span> <span m='11640'>But</span> <span m='12040'>whatever</span> <span m='12360'>you</span> <span m='12510'>do</span> <span m='12810'>or</span> <span m='12890'>whatever</span> <span m='13230'>market</span> <span m='13650'>you</span> <span m='13770'>decide</span> <span m='14160'>to</span> <span m='14220'>get</span> <span m='14390'>into,</span> <span m='14950'>do</span> <span m='15090'>everything</span> <span m='15440'>you</span> <span m='15550'>can</span> <span m='15890'>to</span> <span m='15980'>make</span> <span m='16200'>yourself</span> <span m='16860'>stand</span> <span m='17270'>out</span> <span m='18110'>in</span> <span m='18250'>a</span> <span m='18280'>good</span> <span m='18490'>way.</span> <span m='21230'>Be</span> <span m='21590'>mature,</span> <span m='22390'>communicate</span> <span m='22990'>well,</span> <span m='23810'>and</span> <span m='24310'>really</span> <span m='24840'>extol</span> <span m='25380'>the</span> <span m='25510'>advantages</span> <span m='26250'>and</span> <span m='26340'>the</span> <span m='26400'>skills</span> <span m='26780'>that</span> <span m='26930'>you</span> <span m='27040'>have.</span> </p><p><span m='28260'>Networking</span> <span m='28830'>these</span> <span m='29040'>days</span> <span m='29390'>is</span> <span m='29500'>more</span> <span m='29770'>important</span> <span m='30190'>than</span> <span m='30320'>anything,</span> <span m='30850'>even</span> <span m='31230'>if</span> <span m='31360'>it's</span> <span m='31520'>a</span> <span m='31900'>person</span> <span m='32259'>you</span> <span m='32400'>meet</span> <span m='32950'>at</span> <span m='33130'>a</span> <span m='33160'>mixer</span> <span m='33920'>or</span> <span m='34230'>at</span> <span m='34390'>an</span> <span m='34510'>event.</span> <span m='35890'>You</span> <span m='36570'>don't</span> <span m='36810'>always</span> <span m='36960'>have</span> <span m='37150'>to</span> <span m='37240'>be</span> <span m='37370'>in</span> <span m='37470'>their</span> <span m='37560'>face</span> <span m='37880'>saying, I'm</span> <span m='38210'>looking</span> <span m='38390'>for</span> <span m='38590'>a</span> <span m='38650'>job.</span> <span m='39170'>The</span> <span m='39760'>bottom</span> <span m='40280'>line,</span> <span m='40630'>they</span> <span m='40750'>know</span> <span m='40980'>you</span> <span m='41200'>are.</span> <span m='41560'>But</span> <span m='42300'>we</span> <span m='42430'>use</span> <span m='42640'>those</span> <span m='42830'>opportunities</span> <span m='43480'>to</span> <span m='43570'>try</span> <span m='43800'>and</span> <span m='43870'>make</span> <span m='44090'>relationships.</span> </p><p><span m='44960'>These</span> <span m='45050'>are</span> <span m='45130'>people</span> <span m='45540'>who</span> <span m='45650'>you</span> <span m='45880'>can</span> <span m='46390'>turn</span> <span m='46680'>to</span> <span m='47260'>throughout</span> <span m='47600'>your</span> <span m='48030'>career.</span> <span m='48550'>I</span> <span m='48670'>have</span> <span m='48870'>people</span> <span m='49170'>that</span> <span m='49310'>I've</span> <span m='49420'>known</span> <span m='50290'>25</span> <span m='50820'>years</span> <span m='51070'>since</span> <span m='51270'>college.</span> <span m='51860'>And</span> <span m='52350'>I</span> <span m='52450'>still</span> <span m='52990'>talk</span> <span m='53230'>to</span> <span m='53330'>them</span> <span m='53680'>and</span> <span m='53870'>seek</span> <span m='54160'>their</span> <span m='54280'>advice</span> <span m='54630'>and</span> <span m='54720'>their</span> <span m='54850'>counsel</span> <span m='55300'>and</span> <span m='55400'>wisdom.</span> </p><p><span m='56340'>A</span> <span m='56890'>lot</span> <span m='57130'>of</span> <span m='57790'>older</span> <span m='58080'>business</span> <span m='58460'>executives</span> <span m='59030'>who</span> <span m='59110'>have</span> <span m='59340'>been</span> <span m='59490'>around</span> <span m='59760'>the</span> <span m='59820'>block,</span> <span m='60720'>they</span> <span m='60840'>get</span> <span m='60980'>to</span> <span m='61080'>point</span> <span m='61340'>in</span> <span m='61380'>their</span> <span m='61480'>life</span> <span m='61850'>where</span> <span m='62330'>they</span> <span m='62460'>want</span> <span m='62660'>to</span> <span m='62710'>give</span> <span m='62930'>back.</span> <span m='63600'>And</span> <span m='63960'>a</span> <span m='64030'>lot</span> <span m='64260'>of</span> <span m='64310'>these</span> <span m='64540'>guys,</span> <span m='64879'>you</span> <span m='65000'>will</span> <span m='65110'>find,</span> <span m='65900'>want</span> <span m='66220'>nothing</span> <span m='66570'>more</span> <span m='66840'>than</span> <span m='66970'>to</span> <span m='67060'>share</span> <span m='67610'>their</span> <span m='67860'>knowledge</span> <span m='68380'>and</span> <span m='68460'>their</span> <span m='68610'>experience</span> <span m='69250'>with</span> <span m='69400'>other</span> <span m='69600'>people.</span> <span m='70470'>And</span> <span m='70670'>that</span> <span m='70700'>could</span> <span m='70840'>be</span> <span m='70990'>a</span> <span m='71030'>real</span> <span m='71260'>advantage</span> <span m='71790'>for</span> <span m='71960'>you,</span> <span m='72270'>in</span> <span m='72410'>terms</span> <span m='72800'>of</span> <span m='73050'>being</span> <span m='73960'>able</span> <span m='74060'>to</span> <span m='74140'>pick</span> <span m='74360'>their</span> <span m='74470'>brains.</span> </p><p><span m='75450'>You'd</span> <span m='75550'>be</span> <span m='75670'>surprised</span> <span m='76220'>too.</span> <span m='76770'>Sometimes</span> <span m='77200'>through</span> <span m='77340'>the</span> <span m='77440'>network,</span> <span m='77920'>you</span> <span m='78050'>might</span> <span m='78290'>talk</span> <span m='78530'>to</span> <span m='78620'>someone</span> <span m='79110'>who</span> <span m='79270'>will</span> <span m='79380'>say,</span> <span m='80020'>I'm</span> <span m='80210'>not</span> <span m='80350'>hiring</span> <span m='80780'>right</span> <span m='80980'>now,</span> <span m='81540'>but</span> <span m='81750'>I</span> <span m='81810'>actually</span> <span m='82180'>know</span> <span m='82340'>someone</span> <span m='82710'>who</span> <span m='82870'>is.</span> <span m='83240'>Let</span> <span m='83350'>me</span> <span m='83860'>put</span> <span m='83960'>you in</span> <span m='84190'>touch.</span> <span m='84880'>And</span> <span m='85200'>more</span> <span m='85410'>often</span> <span m='85680'>than</span> <span m='85800'>not</span> <span m='86040'>these</span> <span m='86260'>days,</span> <span m='88410'>it's</span> <span m='88830'>partly</span> <span m='89140'>what</span> <span m='89370'>you</span> <span m='89680'>know, but</span> <span m='89990'>it</span> <span m='90090'>really</span> <span m='90410'>is</span> <span m='90590'>also</span> <span m='90890'>who</span> <span m='91070'>you know.</span> </p><p><span m='92530'>Starting</span> <span m='92980'>out</span> <span m='93200'>young,</span> <span m='93470'>you're</span> <span m='93570'>never</span> <span m='93830'>too</span> <span m='93980'>young</span> <span m='94230'>to</span> <span m='94290'>start</span> <span m='94550'>making</span> <span m='94860'>those</span> <span m='95510'>connections</span> <span m='96070'>and</span> <span m='96140'>those</span> <span m='96340'>contacts.</span> <span m='97000'>And</span> <span m='97060'>a</span> <span m='97110'>lot</span> <span m='97290'>of</span> <span m='97360'>times,</span> <span m='98170'>a</span> <span m='98440'>lot</span> <span m='98610'>of</span> <span m='98650'>these</span> <span m='98820'>people</span> <span m='99210'>will</span> <span m='99330'>respect</span> <span m='99610'>you</span> <span m='99890'>and</span> <span m='99980'>admire</span> <span m='100370'>you</span> <span m='100700'>for</span> <span m='101810'>seizing</span> <span m='102240'>the</span> <span m='102350'>opportunity</span> <span m='102990'>to</span> <span m='103050'>go</span> <span m='103220'>out</span> <span m='103420'>there</span> <span m='103570'>and</span> <span m='103670'>stick</span> <span m='103890'>your</span> <span m='103990'>hand</span> <span m='104270'>out</span> <span m='104460'>say,</span> <span m='104570'>hi,</span> <span m='104980'>I'm</span> <span m='105160'>so-and-so.</span> <span m='105800'>Nice</span> <span m='106080'>to</span> <span m='106180'>meet</span> <span m='106400'>you.</span> <span m='107220'>Tell</span> <span m='107390'>me</span> <span m='107530'>a little</span> <span m='107830'>bit about</span> <span m='108270'>what you</span> <span m='108400'>do.</span> <span m='109560'>And</span> <span m='109690'>that</span> <span m='109850'>will</span> <span m='110210'>definitely,</span> <span m='111080'>hopefully,</span> <span m='111580'>carry</span> <span m='111870'>you</span> <span m='111980'>a</span> <span m='112030'>long</span> <span m='112270'>way.</span> </p><p><span m='113070'>It</span> <span m='113240'>can</span> <span m='113340'>be</span> <span m='113450'>a</span> <span m='113490'>fast-paced</span> <span m='114090'>job</span> <span m='114360'>at</span> <span m='114460'>times.</span> <span m='114950'>But</span> <span m='115440'>there's</span> <span m='115580'>a</span> <span m='115630'>lot</span> <span m='115790'>of</span> <span m='115850'>fun</span> <span m='116070'>to</span> <span m='116130'>be</span> <span m='116230'>had.</span> <span m='116640'>There's a</span> <span m='116670'>lot</span> <span m='116790'>of</span> <span m='116850'>traveling</span> <span m='117340'>involved.</span> <span m='117820'>You</span> <span m='117920'>meet</span> <span m='118090'>all</span> <span m='118230'>kinds</span> <span m='118520'>of</span> <span m='118570'>different</span> <span m='118880'>people.</span> </p><p><span m='119870'>And</span> <span m='120250'>I</span> <span m='120340'>think,</span> <span m='120780'>at</span> <span m='120910'>the</span> <span m='120980'>same</span> <span m='121220'>time,</span> <span m='121900'>the</span> <span m='122020'>entrepreneurial</span> <span m='122730'>spirit,</span> <span m='123880'>particularly</span> <span m='124410'>for</span> <span m='124800'>a lot</span> <span m='124920'>of young</span> <span m='125200'>people,</span> <span m='126220'>now's</span> <span m='126630'>the</span> <span m='126710'>time</span> <span m='127090'>in</span> <span m='127200'>life</span> <span m='127500'>where</span> <span m='127740'>you</span> <span m='127930'>guys</span> <span m='128270'>have</span> <span m='128490'>the</span> <span m='128639'>energy</span> <span m='129100'>and</span> <span m='129220'>the</span> <span m='129300'>drive</span> <span m='129770'>to</span> <span m='129880'>really</span> <span m='130070'>get</span> <span m='130289'>stuff</span> <span m='130620'>done.</span> <span m='131480'>So</span> <span m='132110'>take</span> <span m='132380'>that</span> <span m='132900'>seed</span> <span m='133320'>of</span> <span m='133420'>inspiration</span> <span m='134180'>and</span> <span m='134270'>try</span> <span m='134490'>and</span> <span m='134590'>turn</span> <span m='134810'>it</span> <span m='134930'>into</span> <span m='135160'>something.</span> </p><p><span m='136340'>It's</span> <span m='136520'>a</span> <span m='136570'>lot</span> <span m='136760'>a</span> <span m='136820'>late</span> <span m='137030'>hours,</span> <span m='137390'>oftentimes.</span> <span m='138180'>But</span> <span m='138600'>working</span> <span m='139530'>for</span> <span m='139680'>yourself</span> <span m='140810'>many</span> <span m='141180'>times</span> <span m='142480'>can</span> <span m='142630'>beat</span> <span m='142950'>working</span> <span m='143380'>for</span> <span m='143980'>someone</span> <span m='144390'>else.</span> <span m='145080'>And</span> <span m='145620'>I</span> <span m='145960'>truly</span> <span m='146360'>believe</span> <span m='146720'>that.</span> <span m='147130'>I</span> <span m='147240'>spent</span> <span m='147530'>10</span> <span m='147730'>years</span> <span m='147960'>working</span> <span m='148220'>for</span> <span m='148370'>an</span> <span m='148440'>agency,</span> <span m='149030'>and</span> <span m='149130'>then</span> <span m='149320'>I</span> <span m='149470'>felt</span> <span m='149740'>that</span> <span m='150020'>I</span> <span m='150390'>garnered</span> <span m='150730'>enough</span> <span m='150990'>knowledge</span> <span m='151450'>and</span> <span m='151530'>contacts</span> <span m='152160'>to</span> <span m='152270'>try</span> <span m='152550'>and</span> <span m='152760'>push</span> <span m='152950'>that</span> <span m='153120'>venture</span> <span m='153460'>out</span> <span m='153590'>on</span> <span m='153680'>my</span> <span m='153850'>own.</span> <span m='154940'>I've</span> <span m='154980'>always</span> <span m='155330'>lived</span> <span m='155420'>by the</span> <span m='155740'>mantra</span> <span m='156510'>in</span> <span m='156780'>life</span> <span m='157040'>it's</span> <span m='157190'>better</span> <span m='157450'>to regret</span> <span m='157820'>something</span> <span m='158070'>you</span> <span m='158170'>have</span> <span m='158530'>done than</span> <span m='158870'>something</span> <span m='159180'>you</span> <span m='159260'>haven't.</span> <span m='160110'>So</span> <span m='160520'>you</span> <span m='160600'>get</span> <span m='160820'>that</span> <span m='161000'>chance,</span> <span m='161480'>seize</span> <span m='161840'>it,</span> <span m='162090'>and</span> <span m='162780'>try</span> <span m='163140'>and</span> <span m='163840'>use</span> <span m='163990'>your</span> <span m='164130'>passion</span> <span m='164480'>and</span> <span m='164830'>your</span> <span m='164840'>enthusiasm</span> <span m='166420'>to</span> <span m='166810'>make</span> <span m='167030'>it</span> <span m='167090'>into</span> <span m='167330'>its</span> <span m='167480'>fullest</span> <span m='167800'>potential.</span> </p>","file":{"id":265648,"video_id":"2698821454001","name":"71214616","duration":169130,"thumbnail_url":null}});