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BOUTIQUE STORE OWNER: Used To Be One Of Its Best Customer, Now Owns The Business

About this video 

Ann runs Renaissance Rose boutique store that sells clothing, hats & accessories. She had enjoyed a career in graphic design & advertising, but when the store's previous owner retired, Ann bought it herself. Her advice: no knowledge is wasted; you will use everything.

Degree: Graphic Design
Job Title: Store Owner
Employer: Renaissance Rose

Job Summary: Retail Store Manager

Job Description

Store managers supervise a retail organization's staff, meet customer needs and plan and coordinate sales, merchandising and budgeting. In order to effectively perform the multitude of tasks required, managers should work well under pressure and with deadlines, and have significant experience in retail business and human resources. They also need strong leadership, interpersonal and multitasking skills.

On-the-Job Training

Limited on-the-job training. Most managers will have worked in retail previously as salespeople.

Quick Facts

Average salary
Average salary
National Statistic Change Location
Confirm
$20,000 - $60,000
Projected job growth
Projected Job Growth
6 to 10 percent
Typical schedule
Typical schedule
Full-time, Flexible, Long hours
Typical workplace
Typical workplace
Indoor, Office
Personal qualities
Personal Qualities
Leadership ability, People skills, Verbal communication skills, Written communication skills, Detail oriented, Problem solving skills, Teamwork
P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='610'>Hi.</span> <span m='1000'>My</span> <span m='1120'>name</span> <span m='1500'>Ann,</span> <span m='1910'>and</span> <span m='2320'>I</span> <span m='2600'>am a</span> <span m='3010'>retail</span> <span m='3490'>store</span> <span m='4240'>owner.</span> <span m='5420'>I</span> <span m='5580'>have</span> <span m='6610'>one</span> <span m='6900'>store,</span> <span m='7290'>it's</span> <span m='7680'>called a</span> <span m='8060'>boutique,</span> <span m='8790'>but</span> <span m='9140'>it's</span> <span m='9400'>large.</span> <span m='10010'>For a</span> <span m='10240'>boutique,</span> <span m='10430'>it's</span> <span m='10680'>big.</span> <span m='11130'>It's</span> <span m='12200'>about</span> <span m='12380'>8,000</span> <span m='12880'>square</span> <span m='13100'>feet.</span> <span m='14380'>It's</span> <span m='14510'>in</span> <span m='14690'>Ashland,</span> <span m='15190'>Oregon.</span> </p><p><span m='16020'>We</span> <span m='16230'>sell</span> <span m='16510'>everything</span> <span m='16960'>from</span> <span m='17520'>new</span> <span m='17770'>clothing</span> <span m='18480'>for,</span> <span m='20260'>not</span> <span m='20440'>so</span> <span m='20510'>much</span> <span m='20690'>kids,</span> <span m='21080'>but</span> <span m='21550'>juniors</span> <span m='22030'>up</span> <span m='22510'>through</span> <span m='24180'>anybody's</span> <span m='24710'>ages.</span> <span m='25720'>We</span> <span m='26150'>have</span> <span m='26410'>hats,</span> <span m='26750'>and</span> <span m='26990'>accessories,</span> <span m='28110'>and</span> <span m='28440'>mittens,</span> <span m='29040'>and</span> <span m='29660'>we</span> <span m='30220'>do</span> <span m='30640'>a</span> <span m='30730'>huge</span> <span m='31310'>Halloween</span> <span m='31760'>business,</span> <span m='32130'>because</span> <span m='32280'>we</span> <span m='32380'>do</span> <span m='32500'>costumes.</span> <span m='33790'>And</span> <span m='34220'>Halloween</span> <span m='34850'>is</span> <span m='35190'>three</span> <span m='35510'>times</span> <span m='35860'>as</span> <span m='36000'>busy</span> <span m='36260'>for</span> <span m='36450'>us</span> <span m='36600'>as</span> <span m='36953'>Christmas</span> <span m='37660'>is.</span> <span m='37965'>You can</span> <span m='38270'>imagine</span> <span m='38680'>how</span> <span m='38790'>busy</span> <span m='39140'>it is</span> <span m='39360'>at</span> <span m='39460'>Christmas.</span> <span m='40165'>Well,</span> <span m='40420'>Halloween's</span> <span m='40890'>three</span> <span m='41210'>times</span> <span m='41580'>that</span> <span m='41730'>busy.</span> </p><p><span m='43390'>I</span> <span m='43850'>employ</span> <span m='44300'>about</span> <span m='45450'>12</span> <span m='45730'>to</span> <span m='45820'>15</span> <span m='46280'>people,</span> <span m='47320'>and</span> <span m='47510'>they</span> <span m='47950'>run the</span> <span m='48220'>cash</span> <span m='48500'>registers,</span> <span m='49260'>they</span> <span m='49430'>merchandise,</span> <span m='50660'>make</span> <span m='51020'>things</span> <span m='51340'>look</span> <span m='51500'>pretty.</span> <span m='53610'>Right</span> <span m='53820'>now,</span> <span m='54010'>I'm</span> <span m='54295'>at a gift</span> <span m='54580'>show,</span> <span m='54770'>where I</span> <span m='55180'>actually</span> <span m='55470'>buy</span> <span m='56410'>merchandise</span> <span m='57060'>that</span> <span m='57190'>will</span> <span m='57540'>go</span> <span m='57800'>into</span> <span m='58040'>the</span> <span m='58140'>store.</span> <span m='58470'>These</span> <span m='58680'>happen</span> <span m='58980'>to be little</span> <span m='59310'>hair</span> <span m='59650'>barrettes</span> <span m='60200'>that</span> <span m='60380'>will</span> <span m='60500'>go</span> <span m='60740'>into</span> <span m='60990'>our</span> <span m='61110'>accessories</span> <span m='61710'>department.</span> </p><p><span m='62980'>When</span> <span m='63100'>it</span> <span m='63180'>gets</span> <span m='63420'>to the</span> <span m='63510'>store,</span> <span m='63910'>we</span> <span m='64040'>price</span> <span m='64390'>it,</span> <span m='65080'>we</span> <span m='65300'>may</span> <span m='65540'>repackage</span> <span m='66210'>it,</span> <span m='66620'>and</span> <span m='67070'>then</span> <span m='67400'>if</span> <span m='67710'>its</span> <span m='67980'>clothing and</span> <span m='68450'>it's</span> <span m='68680'>wrinkled,</span> <span m='69000'>we</span> <span m='69110'>have to</span> <span m='69300'>steam</span> <span m='69860'>it,</span> <span m='70460'>make it</span> <span m='70850'>look</span> <span m='71020'>pretty.</span> <span m='71230'>We have</span> <span m='71430'>to</span> <span m='71490'>put</span> <span m='71670'>it</span> <span m='71760'>on</span> <span m='71890'>a</span> <span m='72180'>hanger,</span> <span m='72320'>we have</span> <span m='72590'>to put</span> <span m='72860'>a tag</span> <span m='73280'>on</span> <span m='73470'>it,</span> <span m='73920'>and</span> <span m='74130'>then</span> <span m='74240'>we</span> <span m='74330'>have</span> <span m='74430'>to</span> <span m='74520'>put</span> <span m='74680'>it</span> <span m='74760'>on</span> <span m='74850'>the</span> <span m='74920'>floor</span> <span m='75260'>somewhere</span> <span m='75760'>where</span> <span m='76010'>people</span> <span m='76350'>will</span> <span m='76830'>know where to</span> <span m='77130'>find</span> <span m='77480'>it,</span> <span m='77590'>and</span> <span m='77710'>what</span> <span m='77850'>it</span> <span m='77960'>looks</span> <span m='78240'>like.</span> </p><p><span m='78780'>To</span> <span m='78880'>get</span> <span m='79170'>to</span> <span m='79280'>where</span> <span m='79610'>I</span> <span m='79700'>am</span> <span m='79920'>today,</span> <span m='80440'>it</span> <span m='80580'>was</span> <span m='80840'>not</span> <span m='81320'>a</span> <span m='81400'>straight</span> <span m='81810'>line.</span> <span m='83930'>When</span> <span m='84110'>I</span> <span m='84140'>was</span> <span m='84350'>in</span> <span m='84430'>school,</span> <span m='85040'>I</span> <span m='85160'>was</span> <span m='85480'>in</span> <span m='85640'>the</span> <span m='85830'>art</span> <span m='86130'>field</span> <span m='86400'>and</span> <span m='86670'>drama.</span> <span m='87800'>I</span> <span m='87920'>did</span> <span m='88300'>costuming</span> <span m='88730'>for</span> <span m='89160'>theater,</span> <span m='90220'>and</span> <span m='90870'>my</span> <span m='91040'>career</span> <span m='91520'>path</span> <span m='91880'>took</span> <span m='92090'>me</span> <span m='92220'>into</span> <span m='92410'>graphic</span> <span m='92810'>arts and</span> <span m='93110'>design.</span> <span m='94250'>And</span> <span m='94520'>I</span> <span m='94610'>also</span> <span m='94870'>had</span> <span m='94970'>a</span> <span m='95030'>lot</span> <span m='95290'>of</span> <span m='96560'>exterior</span> <span m='97400'>experience</span> <span m='97720'>going</span> <span m='98040'>to</span> <span m='98320'>art</span> <span m='98560'>museums,</span> <span m='99850'>looking</span> <span m='100490'>at</span> <span m='102270'>clothing.</span> <span m='102900'>I</span> <span m='102970'>was</span> <span m='103190'>a</span> <span m='103230'>vintage</span> <span m='103790'>clothing</span> <span m='104180'>collector,</span> <span m='105210'>which</span> <span m='105400'>was</span> <span m='105560'>just</span> <span m='106120'>my</span> <span m='106290'>own</span> <span m='106500'>interest.</span> <span m='106930'>I</span> <span m='106980'>didn't</span> <span m='107210'>go</span> <span m='107320'>to</span> <span m='107410'>school</span> <span m='107830'>to</span> <span m='107960'>learn</span> <span m='108230'>that.</span> <span m='108890'>I</span> <span m='110070'>picked</span> <span m='110310'>it</span> <span m='110380'>up</span> <span m='110570'>from</span> <span m='110730'>my</span> <span m='110840'>mother</span> <span m='111210'>who</span> <span m='111300'>was</span> <span m='111490'>a</span> <span m='111530'>seamstress.</span> </p><p><span m='113720'>And</span> <span m='113920'>then</span> <span m='114530'>after</span> <span m='114830'>I</span> <span m='114870'>graduated</span> <span m='115350'>from</span> <span m='115480'>school,</span> <span m='116030'>my</span> <span m='116320'>actual</span> <span m='116680'>profession</span> <span m='117350'>was</span> <span m='118080'>graphic</span> <span m='118450'>design,</span> <span m='118870'>and</span> <span m='119040'>advertising,</span> <span m='119700'>and</span> <span m='119860'>marketing.</span> <span m='121460'>And</span> <span m='121800'>by</span> <span m='121960'>the</span> <span m='122080'>time</span> <span m='122410'>I</span> <span m='122520'>got</span> <span m='123340'>to</span> <span m='123480'>be</span> <span m='123780'>in</span> <span m='123950'>my</span> <span m='124110'>'50s,</span> <span m='125220'>I</span> <span m='125700'>had</span> <span m='125940'>already</span> <span m='126230'>had</span> <span m='126540'>a</span> <span m='126600'>career</span> <span m='129830'>in</span> <span m='129910'>the</span> <span m='130009'>marketing</span> <span m='130539'>and</span> <span m='130650'>advertising.</span> <span m='132650'>I</span> <span m='132760'>got</span> <span m='133250'>a</span> <span m='133310'>store</span> <span m='133650'>because</span> <span m='134450'>it</span> <span m='134730'>happened</span> <span m='135140'>to</span> <span m='135270'>be</span> <span m='135520'>a</span> <span m='135580'>store</span> <span m='135890'>that</span> <span m='136050'>had</span> <span m='136210'>been</span> <span m='136430'>there</span> <span m='136600'>for</span> <span m='136780'>so</span> <span m='136970'>long,</span> <span m='137870'>and</span> <span m='138040'>everyone</span> <span m='138400'>loved</span> <span m='138730'>it,</span> <span m='139310'>and</span> <span m='139440'>the</span> <span m='139510'>lady</span> <span m='139790'>who</span> <span m='140110'>owned it</span> <span m='140420'>was</span> <span m='140650'>retiring.</span> <span m='141600'>And</span> <span m='142020'>I</span> <span m='142110'>was</span> <span m='142320'>one</span> <span m='142450'>of</span> <span m='142540'>her</span> <span m='142630'>best</span> <span m='142860'>customers,</span> <span m='143480'>and</span> <span m='143580'>I</span> <span m='143660'>didn't</span> <span m='143930'>want</span> <span m='144080'>to</span> <span m='144130'>see</span> <span m='144500'>it</span> <span m='144990'>go</span> <span m='145220'>away.</span> </p><p><span m='147331'>I</span> <span m='147760'>learned</span> <span m='148300'>how</span> <span m='148460'>to</span> <span m='148610'>do</span> <span m='148780'>the</span> <span m='148900'>retail</span> <span m='149370'>kind</span> <span m='149630'>of</span> <span m='149890'>by</span> <span m='150710'>jumping</span> <span m='151170'>in</span> <span m='151240'>with</span> <span m='151400'>both</span> <span m='151680'>feet.</span> <span m='152360'>It</span> <span m='152520'>would</span> <span m='152690'>have</span> <span m='152800'>been</span> <span m='153030'>much</span> <span m='153270'>better</span> <span m='153670'>if</span> <span m='153860'>I</span> <span m='153940'>had</span> <span m='154310'>started</span> <span m='154810'>as</span> <span m='155000'>a</span> <span m='155070'>retail</span> <span m='155460'>clerk,</span> <span m='155890'>as</span> <span m='156230'>a</span> <span m='157040'>cashier</span> <span m='157270'>maybe,</span> <span m='158085'>get</span> <span m='158440'>a</span> <span m='158660'>summer</span> <span m='158920'>job,</span> <span m='159790'>learn</span> <span m='160120'>the</span> <span m='160190'>ropes</span> <span m='160550'>up</span> <span m='160700'>through</span> <span m='160910'>retail.</span> <span m='162020'>Though</span> <span m='162480'>retail</span> <span m='162990'>wasn't</span> <span m='163440'>really</span> <span m='163920'>my</span> <span m='164600'>chosen</span> <span m='165190'>profession,</span> <span m='165860'>I</span> <span m='165950'>got</span> <span m='166310'>into</span> <span m='166570'>this</span> <span m='166710'>sideways.</span> </p><p><span m='168520'>So</span> <span m='168830'>if</span> <span m='169010'>I</span> <span m='169230'>was</span> <span m='169490'>to</span> <span m='169580'>give</span> <span m='169920'>you</span> <span m='170100'>some</span> <span m='170350'>advice</span> <span m='171160'>about</span> <span m='171610'>what</span> <span m='171970'>I</span> <span m='172200'>might</span> <span m='172390'>have</span> <span m='172540'>done</span> <span m='172790'>differently</span> <span m='173520'>in</span> <span m='173680'>my</span> <span m='173900'>life,</span> <span m='174220'>or</span> <span m='174370'>been</span> <span m='174660'>aware</span> <span m='175270'>of</span> <span m='175490'>when</span> <span m='175790'>I</span> <span m='175900'>was</span> <span m='176700'>your</span> <span m='177020'>age</span> <span m='177920'>coming</span> <span m='178300'>up</span> <span m='178540'>through</span> <span m='178650'>my</span> <span m='178800'>life</span> <span m='179510'>was,</span> <span m='180390'>nothing</span> <span m='181060'>goes</span> <span m='181610'>to</span> <span m='181780'>waste.</span> <span m='182950'>Everything</span> <span m='183410'>that</span> <span m='183590'>you</span> <span m='183730'>learn</span> <span m='183990'>in</span> <span m='184100'>your</span> <span m='184240'>life,</span> <span m='184630'>you will</span> <span m='184760'>use</span> <span m='185280'>it</span> <span m='185430'>in</span> <span m='185680'>some</span> <span m='186000'>way</span> <span m='186280'>or</span> <span m='186520'>another,</span> <span m='187180'>every</span> <span m='187660'>single</span> <span m='188100'>thing.</span> </p><p><span m='188840'>So</span> <span m='188970'>don't</span> <span m='189330'>think</span> <span m='189520'>it's</span> <span m='189670'>a</span> <span m='189750'>waste</span> <span m='190040'>to</span> <span m='190140'>go</span> <span m='190290'>through</span> <span m='190510'>an</span> <span m='190600'>art</span> <span m='191005'>museum,</span> <span m='191680'>or</span> <span m='191820'>to</span> <span m='191990'>learn</span> <span m='192280'>math</span> <span m='192560'>by</span> <span m='192760'>hand.</span> <span m='193630'>You'll</span> <span m='193850'>use</span> <span m='194190'>it</span> <span m='194570'>at</span> <span m='194760'>some</span> <span m='194960'>point,</span> <span m='195540'>because</span> <span m='195920'>I've</span> <span m='196920'>learned</span> <span m='197270'>so</span> <span m='197570'>much</span> <span m='198940'>that's</span> <span m='199180'>come</span> <span m='199430'>from</span> <span m='199650'>way</span> <span m='199960'>back</span> <span m='200290'>when,</span> <span m='200760'>it's</span> <span m='200930'>like,</span> <span m='201250'>how did</span> <span m='201530'>I</span> <span m='202170'>know</span> <span m='202550'>how</span> <span m='202720'>to</span> <span m='202820'>do</span> <span m='202980'>that?</span> <span m='203320'>Well,</span> <span m='203510'>it</span> <span m='203890'>came.</span> <span m='204220'>It</span> <span m='204430'>popped</span> <span m='204770'>into</span> <span m='204980'>my</span> <span m='205140'>brain</span> <span m='205460'>from</span> <span m='205640'>somewhere</span> <span m='206260'>back</span> <span m='206750'>in</span> <span m='206850'>the</span> <span m='207010'>old</span> <span m='207200'>days</span> <span m='207610'>when</span> <span m='207800'>I</span> <span m='207870'>went</span> <span m='208060'>to</span> <span m='208130'>school.</span> </p>","file":{"id":265680,"video_id":"2708207118001","name":"71477869","duration":210090,"thumbnail_url":null}});