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ASSISTANT DIRECTOR - US-ASIA TECH CENTER: From Fashion To Education

About this video 

Siejen is the assistant director of the US-Asia Technology Management Center at Stanford University. Her job entails developing programs for students as well as overseeing outreach for the center and identifying strategic partnerships. Siejen has had many different jobs since completing her degree in management, including working in fashion, retail and education. She advises that you take the first decade out of school to explore and take risks, because you may not get the opportunity to later on.

Degree: Marketing - Finance and Financial Management Services - Business Management and Strategy
Job Title: Assistant Director
Employer: US-Asia Technology Management Center - Stanford University

Job Summary: Business Development

Job Description

Business development is a combination of networking, strategic analysis, marketing, and sales. Business development professionals can be involved in everything from the development of their employers' products and services, to the creation of marketing strategies, to the generation of sales leads, to negotiating and closing deals.

On-the-Job Training

No

Additional Info

There are business development jobs in all industries - from tech startups to huge international corporations. Sometimes they are considered as business-to-business sales.

Certification Requirement
Recommended by the American Society for Training and Development or the International Society for Performance Improvement.

Quick Facts

Average salary
Average salary
National Statistic Change Location
Confirm
$50,000 - $150,000
Projected job growth
Projected Job Growth
10 to 20 percent
Typical schedule
Typical schedule
Full-time, Long hours
Typical workplace
Typical workplace
Office, Travel, Indoor
Personal qualities
Personal Qualities
Detail oriented, Problem solving skills, Written communication skills, Verbal communication skills, Leadership ability, Teamwork, People skills, Networking, Organizational skills, Mathematical skills

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P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='250'>My</span> <span m='400'>name</span> <span m='650'>is</span> <span m='770'>Siejen</span> <span m='1130'>Yin-Stevenson.</span> <span m='1850'>I am</span> <span m='2050'>the</span> <span m='2170'>assistant</span> <span m='2560'>director</span> <span m='2960'>of</span> <span m='3020'>the</span> <span m='3110'>Stanford</span> <span m='3620'>University</span> <span m='4270'>US-Asia</span> <span m='5170'>Technology</span> <span m='5670'>Management</span> <span m='6080'>Center.</span> <span m='6860'>I</span> <span m='7750'>am</span> <span m='7860'>involved</span> <span m='8160'>with</span> <span m='8390'>three</span> <span m='8580'>different</span> <span m='8810'>areas</span> <span m='9320'>here</span> <span m='9670'>at the</span> <span m='9750'>center.</span> <span m='10720'>I'm</span> <span m='10900'>involved</span> <span m='10970'>with</span> <span m='11250'>program</span> <span m='11660'>development</span> <span m='12580'>for</span> <span m='12680'>students,</span> <span m='13410'>and</span> <span m='13930'>I'm</span> <span m='14030'>involved</span> <span m='14490'>as</span> <span m='14600'>well</span> <span m='14810'>with</span> <span m='15110'>the</span> <span m='15270'>outreach</span> <span m='15670'>for</span> <span m='15750'>our</span> <span m='15870'>center</span> <span m='16390'>as</span> <span m='16530'>well</span> <span m='16750'>identifying</span> <span m='17430'>some</span> <span m='17620'>strategic</span> <span m='18120'>partnerships</span> <span m='18595'>for</span> <span m='19070'>our</span> <span m='19280'>center</span> <span m='19690'>with</span> <span m='19840'>a</span> <span m='19880'>focus</span> <span m='20290'>on</span> <span m='20450'>Asia.</span> </p><p><span m='22050'>What</span> <span m='22210'>that</span> <span m='22380'>means,</span> <span m='22610'>essentially,</span> <span m='23180'>is,</span> <span m='24950'>of</span> <span m='25120'>course,</span> <span m='25560'>being</span> <span m='25780'>here</span> <span m='25960'>at</span> <span m='26280'>Stanford,</span> <span m='26510'>we</span> <span m='26860'>cross</span> <span m='27150'>paths with</span> <span m='27590'>students</span> <span m='27940'>all</span> <span m='28100'>the</span> <span m='28180'>time.</span> <span m='29750'>We</span> <span m='30030'>get</span> <span m='30180'>to</span> <span m='30290'>know</span> <span m='30510'>the</span> <span m='30600'>students</span> <span m='31050'>and</span> <span m='31130'>what some</span> <span m='31340'>of their</span> <span m='31640'>interests</span> <span m='32020'>lie</span> <span m='32299'>and</span> <span m='34480'>help</span> <span m='34670'>them</span> <span m='34810'>identify</span> <span m='35310'>their</span> <span m='35490'>path</span> <span m='36480'>and</span> <span m='36820'>to</span> <span m='36880'>be</span> <span m='37030'>able</span> <span m='37190'>to</span> <span m='37280'>connect</span> <span m='37590'>them</span> <span m='37730'>with</span> <span m='37850'>a</span> <span m='37930'>right</span> <span m='38150'>people,</span> <span m='38640'>in</span> <span m='38710'>terms</span> <span m='39020'>of</span> <span m='39100'>determining</span> <span m='40050'>what</span> <span m='40290'>they're</span> <span m='40830'>hoping</span> <span m='41240'>to</span> <span m='41380'>be</span> <span m='41590'>able</span> <span m='41810'>to</span> <span m='42220'>achieve</span> <span m='42490'>by</span> <span m='42760'>the</span> <span m='43070'>end of</span> <span m='43290'>their</span> <span m='43560'>four-year</span> <span m='44050'>career</span> <span m='44500'>here.</span> </p><p><span m='46430'>I am</span> <span m='46710'>also</span> <span m='47030'>involved</span> <span m='47490'>in</span> <span m='47690'>outreach</span> <span m='48110'>for our</span> <span m='48310'>center,</span> <span m='48750'>so</span> <span m='48930'>working</span> <span m='49270'>with</span> <span m='49430'>other</span> <span m='50330'>departments</span> <span m='50870'>on</span> <span m='51060'>campus</span> <span m='51730'>in</span> <span m='52130'>collaborative</span> <span m='52800'>opportunities</span> <span m='53530'>as</span> <span m='53680'>well</span> <span m='53850'>as</span> <span m='53960'>working</span> <span m='54240'>with</span> <span m='54430'>organizations</span> <span m='55280'>outside</span> <span m='55580'>of</span> <span m='55680'>Stanford</span> <span m='56600'>that</span> <span m='56680'>have</span> <span m='56870'>a</span> <span m='56910'>synergy</span> <span m='57790'>with</span> <span m='58260'>us.</span> <span m='59770'>And</span> <span m='59910'>lastly,</span> <span m='60340'>the</span> <span m='61030'>strategic</span> <span m='61510'>partnerships</span> <span m='62580'>is</span> <span m='62910'>looking</span> <span m='63260'>at</span> <span m='63520'>the</span> <span m='63710'>opportunities</span> <span m='64530'>for</span> <span m='66170'>academic</span> <span m='66630'>institutions,</span> <span m='67250'>research</span> <span m='67650'>centers,</span> <span m='68230'>as</span> <span m='68460'>well</span> <span m='68910'>as</span> <span m='69210'>companies</span> <span m='70310'>across</span> <span m='70740'>Asia</span> <span m='71585'>to</span> <span m='71880'>work</span> <span m='72330'>with</span> <span m='72980'>some</span> <span m='73140'>of</span> <span m='73180'>the</span> <span m='73280'>research</span> <span m='73800'>that's</span> <span m='73980'>happening</span> <span m='74350'>right</span> <span m='74510'>here</span> <span m='74920'>at Stanford.</span> </p><p><span m='75760'>I</span> <span m='76300'>went</span> <span m='76550'>to</span> <span m='77050'>Binghamton</span> <span m='77420'>University</span> <span m='78280'>in</span> <span m='78480'>New</span> <span m='78590'>York,</span> <span m='79010'>and</span> <span m='79470'>I</span> <span m='79680'>studied</span> <span m='80180'>management</span> <span m='81120'>with</span> <span m='81530'>a</span> <span m='81830'>dual</span> <span m='82110'>concentration</span> <span m='82720'>in</span> <span m='82840'>finance</span> <span m='83340'>and</span> <span m='83420'>marketing.</span> <span m='85370'>From</span> <span m='85600'>there,</span> <span m='87140'>I</span> <span m='87170'>was</span> <span m='87360'>living</span> <span m='87610'>and</span> <span m='87700'>working</span> <span m='88000'>in</span> <span m='88070'>New</span> <span m='88190'>York</span> <span m='89170'>and</span> <span m='89750'>had</span> <span m='89890'>spent</span> <span m='90140'>about</span> <span m='90190'>eight</span> <span m='90390'>to</span> <span m='90620'>nine</span> <span m='90800'>years</span> <span m='90980'>or</span> <span m='91020'>so</span> <span m='91210'>working</span> <span m='91470'>in</span> <span m='91540'>the</span> <span m='91590'>fashion</span> <span m='92120'>and</span> <span m='92260'>retail</span> <span m='92730'>industry,</span> <span m='93990'>starting</span> <span m='94350'>off</span> <span m='94480'>with</span> <span m='94580'>a</span> <span m='94630'>career</span> <span m='95230'>in</span> <span m='96020'>the</span> <span m='96140'>merchandising</span> <span m='96920'>world</span> <span m='97340'>and</span> <span m='97440'>moving</span> <span m='97710'>on</span> <span m='97870'>to</span> <span m='98020'>product</span> <span m='98540'>licensing,</span> <span m='99620'>brand</span> <span m='100080'>management,</span> <span m='101240'>product</span> <span m='102030'>development,</span> <span m='102820'>supply</span> <span m='103170'>chain</span> <span m='103430'>management,</span> <span m='104190'>working</span> <span m='104430'>closely</span> <span m='104810'>with</span> <span m='105070'>design</span> <span m='105430'>teams</span> <span m='107530'>as</span> <span m='108030'>well</span> <span m='108230'>as</span> <span m='108410'>with</span> <span m='109090'>the</span> <span m='109270'>business</span> <span m='109580'>planning</span> <span m='109860'>unit</span> <span m='110440'>and</span> <span m='110810'>just</span> <span m='111240'>designing</span> <span m='111340'>our</span> <span m='111850'>line</span> <span m='112080'>assortment.</span> </p><p><span m='113470'>Then</span> <span m='113600'>about</span> <span m='113870'>five</span> <span m='114110'>years</span> <span m='114360'>ago,</span> <span m='114640'>I</span> <span m='114950'>moved</span> <span m='115170'>out</span> <span m='115330'>to</span> <span m='115410'>the</span> <span m='115500'>Bay</span> <span m='115720'>Area</span> <span m='116210'>in</span> <span m='116610'>2008</span> <span m='117280'>or</span> <span m='117400'>so,</span> <span m='120700'>because</span> <span m='120930'>my</span> <span m='121150'>husband</span> <span m='121500'>was</span> <span m='121650'>actually</span> <span m='121890'>coming</span> <span m='122110'>out</span> <span m='122230'>here</span> <span m='122470'>for</span> <span m='122640'>graduate</span> <span m='123020'>school.</span> <span m='123700'>And</span> <span m='124280'>what</span> <span m='124910'>turned</span> <span m='125220'>out</span> <span m='125400'>to</span> <span m='125510'>be</span> <span m='125730'>an</span> <span m='125900'>interesting</span> <span m='126300'>time</span> <span m='126555'>for him</span> <span m='126810'>to</span> <span m='126900'>be going</span> <span m='127110'>back</span> <span m='127300'>to</span> <span m='127360'>school</span> <span m='127580'>turned</span> <span m='127740'>out to</span> <span m='127840'>be a</span> <span m='127970'>really</span> <span m='128180'>interesting</span> <span m='128539'>time</span> <span m='128759'>also</span> <span m='129070'>to</span> <span m='129139'>be</span> <span m='129270'>looking</span> <span m='129590'>for</span> <span m='129820'>a</span> <span m='129860'>career.</span> </p><p><span m='132966'>I</span> <span m='133340'>ended</span> <span m='133580'>up</span> <span m='133670'>actually</span> <span m='134000'>having</span> <span m='134270'>the</span> <span m='134320'>chance</span> <span m='134750'>to</span> <span m='135440'>work</span> <span m='136050'>with</span> <span m='136830'>the</span> <span m='136960'>Center</span> <span m='137230'>for</span> <span m='137340'>Teaching and</span> <span m='137680'>Learning</span> <span m='138140'>here on</span> <span m='138320'>campus,</span> <span m='138830'>and</span> <span m='139110'>it was</span> <span m='139240'>an</span> <span m='139380'>eye-opening</span> <span m='140060'>experience,</span> <span m='141020'>in</span> <span m='141180'>the</span> <span m='141270'>sense</span> <span m='141660'>that</span> <span m='143120'>Stanford</span> <span m='143580'>is</span> <span m='143690'>an</span> <span m='143780'>institution</span> <span m='144420'>that</span> <span m='144560'>really</span> <span m='144830'>empowers</span> <span m='145530'>your</span> <span m='145660'>students</span> <span m='146020'>to</span> <span m='146090'>be able</span> <span m='146230'>to be</span> <span m='146500'>successful.</span> <span m='147140'>So</span> <span m='147330'>a</span> <span m='147370'>lot</span> <span m='147560'>of what</span> <span m='147790'>the center</span> <span m='148190'>does</span> <span m='148890'>was</span> <span m='149290'>look</span> <span m='149480'>at</span> <span m='150000'>developing</span> <span m='150610'>programs</span> <span m='151220'>to</span> <span m='151450'>ensure</span> <span m='151720'>that</span> <span m='153390'>faculty</span> <span m='153780'>development</span> <span m='154480'>as</span> <span m='154700'>well</span> <span m='154960'>as</span> <span m='156610'>student</span> <span m='156910'>engagement</span> <span m='157600'>in</span> <span m='157680'>the</span> <span m='157770'>classroom,</span> <span m='158790'>the</span> <span m='159020'>pedagogy,</span> <span m='159480'>as</span> <span m='159940'>well</span> <span m='160220'>as</span> <span m='160500'>looking</span> <span m='160750'>at</span> <span m='160990'>all</span> <span m='161200'>different</span> <span m='161570'>approaches</span> <span m='162010'>to</span> <span m='162140'>learning.</span> <span m='163090'>And</span> <span m='163620'>I</span> <span m='163730'>had</span> <span m='163880'>the</span> <span m='163960'>chance</span> <span m='164420'>to</span> <span m='165000'>spend</span> <span m='165570'>a</span> <span m='165670'>summer</span> <span m='166180'>teaching</span> <span m='167090'>English</span> <span m='167550'>in</span> <span m='167630'>an</span> <span m='167730'>agrarian</span> <span m='168160'>community</span> <span m='168880'>in</span> <span m='169160'>southern</span> <span m='169470'>China,</span> <span m='170180'>and</span> <span m='171410'>it</span> <span m='171910'>was an</span> <span m='172370'>incredible,</span> <span m='173150'>real</span> <span m='173380'>eye-opening</span> <span m='173880'>experience.</span> <span m='174640'>You</span> <span m='174760'>really</span> <span m='174970'>got</span> <span m='175170'>to</span> <span m='175240'>understand</span> <span m='176800'>the</span> <span m='176890'>haves</span> <span m='177290'>and</span> <span m='177360'>the</span> <span m='177410'>have-nots.</span> <span m='178170'>And</span> <span m='178530'>from</span> <span m='178700'>there,</span> <span m='178980'>I</span> <span m='179260'>came</span> <span m='179630'>back</span> <span m='179980'>and</span> <span m='180380'>spent</span> <span m='180620'>some</span> <span m='180740'>time</span> <span m='180980'>in</span> <span m='181060'>undergraduate</span> <span m='181560'>admissions</span> <span m='181820'>and</span> <span m='182080'>financial</span> <span m='182515'>aid</span> <span m='182950'>and</span> <span m='183540'>was</span> <span m='183820'>doing</span> <span m='184010'>financial</span> <span m='184380'>budget</span> <span m='184630'>work</span> <span m='184830'>for</span> <span m='184910'>the</span> <span m='185020'>Dean</span> <span m='185800'>and</span> <span m='186580'>have</span> <span m='186660'>been in</span> <span m='186930'>my</span> <span m='187100'>current</span> <span m='187370'>role</span> <span m='187590'>as assistant</span> <span m='188070'>director</span> <span m='188530'>for</span> <span m='188590'>the</span> <span m='188650'>past</span> <span m='188900'>two</span> <span m='189010'>years.</span> </p><p><span m='190180'>What</span> <span m='190580'>are</span> <span m='190600'>you</span> <span m='190690'>wish</span> <span m='191060'>now</span> <span m='191320'>that</span> <span m='191430'>I</span> <span m='191520'>wish</span> <span m='191800'>I</span> <span m='191880'>knew</span> <span m='192160'>when</span> <span m='192280'>I</span> <span m='192310'>was</span> <span m='192410'>younger</span> <span m='192910'>is</span> <span m='193590'>just</span> <span m='193820'>take</span> <span m='194080'>chances</span> <span m='194700'>and</span> <span m='195060'>believe</span> <span m='195680'>in</span> <span m='195770'>yourself.</span> <span m='196130'>Take</span> <span m='196450'>those</span> <span m='196730'>risks.</span> <span m='198930'>Because</span> <span m='199560'>as</span> <span m='199820'>soon as</span> <span m='199970'>you come</span> <span m='200200'>out</span> <span m='200360'>of</span> <span m='200420'>college,</span> <span m='200950'>that</span> <span m='201240'>those</span> <span m='201490'>first</span> <span m='201830'>10</span> <span m='202040'>years</span> <span m='202260'>right</span> <span m='202480'>out</span> <span m='202600'>of</span> <span m='202650'>school</span> <span m='203020'>is</span> <span m='203200'>prime time</span> <span m='203525'>to</span> <span m='203850'>just be</span> <span m='204240'>exploring.</span> </p><p><span m='205290'>Travel</span> <span m='205740'>the</span> <span m='205840'>world.</span> <span m='206570'>Do</span> <span m='206770'>things</span> <span m='206960'>that you</span> <span m='207100'>never</span> <span m='207310'>had</span> <span m='207540'>the</span> <span m='207600'>chance</span> <span m='207880'>to</span> <span m='207980'>do.</span> <span m='208560'>Because</span> <span m='208670'>your</span> <span m='209280'>life</span> <span m='209540'>will</span> <span m='209650'>move</span> <span m='209880'>on</span> <span m='210040'>very</span> <span m='210390'>quickly, and</span> <span m='210820'>you'll</span> <span m='211080'>realize</span> <span m='211440'>that</span> <span m='211510'>things</span> <span m='211700'>that</span> <span m='211820'>you've</span> <span m='211990'>always</span> <span m='212240'>wanted</span> <span m='212520'>to do</span> <span m='212960'>and take</span> <span m='213200'>risks</span> <span m='213480'>on</span> <span m='213940'>may</span> <span m='214120'>not</span> <span m='214360'>present</span> <span m='214650'>itself</span> <span m='214880'>to</span> <span m='215000'>be</span> <span m='215450'>as</span> <span m='215990'>available</span> <span m='216450'>as</span> <span m='216520'>you move</span> <span m='217020'>along.</span> <span m='217520'>So</span> <span m='217680'>that's</span> <span m='217920'>the one</span> <span m='218100'>thing</span> <span m='218530'>I'd say is</span> <span m='218800'>just go</span> <span m='218900'>ahead</span> <span m='219160'>and</span> <span m='219250'>take</span> <span m='219480'>those</span> <span m='219835'>risks,</span> <span m='220590'>believe</span> <span m='220930'>in</span> <span m='221020'>yourself,</span> <span m='221490'>and</span> <span m='222100'>make</span> <span m='222400'>the</span> <span m='222700'>leap.</span> </p>","file":{"id":265663,"video_id":"2700240698001","name":"71296121","duration":223573,"thumbnail_url":null}});