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SOCIAL MEDIA COORDINATOR: Learning To Speak To Different Demographics

About this video 

Meg is an art student studying art direction and the social media coordinator of an interior design studio. Her typical day involves speaking with the owner of the studio and figuring out what new products, projects and events she needs to disseminate information for on various social media platforms. Then she designs templates for the blogs that fit within her company's aesthetic standards and style.

Degree: Art Direction
Job Title: Social Media Coordinator
Employer: Cavalier

Job Summary: Social Media Manager

Job Description

A social media manager keeps customers connected with the top-performing social networks, including Facebook, Twitter, Linkedin, Quora, etc. The social media manager focuses on brand building and presents a positive image of the company. The job typically includes updating Twitter feeds, replying to customers on Facebook, and adding other respected clients to your company’s LinkedIn profile all play a role in creating an online presence to make your client the next big thing.

On-the-Job Training

Short term on-the-job training can be expected for entry level roles.

Quick Facts

Average salary
Average salary
National Statistic Change Location
Confirm
$25,000 - $80,000
Projected job growth
Projected Job Growth
10 to 20 percent
Typical schedule
Typical schedule
Full-time, Flexible, Part-time, Long hours
Typical workplace
Typical workplace
Home, Indoor, Office
Personal qualities
Personal Qualities
Analytical skills, Creativity, Written communication skills, Detail oriented, Organizational skills

Educational Path

Education requirement
Education Requirement
Internship
High school degree
Bachelor's degree
View Detailed Career Data

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P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='250'>My</span> <span m='370'>name</span> <span m='600'>is</span> <span m='930'>Meg.</span> <span m='1390'>And</span> <span m='1710'>I</span> <span m='1800'>work</span> <span m='2020'>here</span> <span m='2370'>at Cavalier.</span> <span m='3150'>And</span> <span m='3660'>we</span> <span m='3860'>are</span> <span m='4019'>an</span> <span m='4110'>interior</span> <span m='4680'>design</span> <span m='5090'>show</span> <span m='5470'>room.</span> <span m='6390'>And</span> <span m='6770'>we</span> <span m='6930'>also</span> <span m='7290'>work</span> <span m='7630'>with</span> <span m='7810'>a</span> <span m='7870'>lot</span> <span m='8039'>of</span> <span m='8130'>interior</span> <span m='8610'>designers.</span> <span m='9420'>And</span> <span m='9680'>there's</span> <span m='9860'>actually</span> <span m='10190'>a design</span> <span m='10530'>studio</span> <span m='10940'>here,</span> <span m='11830'>called</span> <span m='12090'>Jeffers</span> <span m='12420'>Design</span> <span m='12780'>Group.</span> </p><p><span m='13130'>So</span> <span m='13530'>we</span> <span m='13650'>do</span> <span m='13820'>a</span> <span m='13880'>lot</span> <span m='14060'>of</span> <span m='14130'>collaborating</span> <span m='14750'>with</span> <span m='14960'>them.</span> <span m='15850'>And</span> <span m='16270'>my</span> <span m='16360'>current</span> <span m='16800'>job</span> <span m='17090'>here</span> <span m='17600'>is</span> <span m='18090'>I am</span> <span m='18360'>social</span> <span m='18780'>media</span> <span m='19110'>coordinator.</span> <span m='20640'>So</span> <span m='21220'>what</span> <span m='21360'>I</span> <span m='21460'>do,</span> <span m='21830'>my</span> <span m='21970'>typical</span> <span m='22440'>day,</span> <span m='23040'>is</span> <span m='23350'>I</span> <span m='23470'>come</span> <span m='23750'>in.</span> <span m='24210'>And</span> <span m='24420'>I</span> <span m='24480'>talk</span> <span m='24770'>with</span> <span m='24930'>Michael,</span> <span m='25480'>who is</span> <span m='25590'>the</span> <span m='25710'>owner</span> <span m='25930'>of</span> <span m='26030'>Cavalier.</span> <span m='27260'>And</span> <span m='27740'>we</span> <span m='27830'>have</span> <span m='28050'>a</span> <span m='28090'>little</span> <span m='28320'>meeting</span> <span m='28700'>about</span> <span m='29310'>what's</span> <span m='29570'>important</span> <span m='30050'>right</span> <span m='30270'>now,</span> <span m='30780'>new</span> <span m='30940'>products</span> <span m='31340'>that</span> <span m='31440'>we</span> <span m='31540'>got</span> <span m='31770'>in,</span> <span m='32640'>big</span> <span m='32800'>projects</span> <span m='33300'>that</span> <span m='33420'>we're</span> <span m='33530'>doing,</span> <span m='34140'>parties</span> <span m='34560'>that</span> <span m='34690'>we</span> <span m='34780'>have</span> <span m='35350'>since</span> <span m='35480'>we do</span> <span m='35650'>events</span> <span m='36020'>here.</span> </p><p><span m='36370'>And</span> <span m='36860'>we</span> <span m='37190'>assemble</span> <span m='37620'>a list</span> <span m='37920'>of</span> <span m='38620'>things</span> <span m='38940'>that are</span> <span m='39070'>important</span> <span m='39630'>to</span> <span m='39980'>blog</span> <span m='40240'>about</span> <span m='40790'>and</span> <span m='40940'>Facebook</span> <span m='41400'>about,</span> <span m='42100'>tweet,</span> <span m='43390'>all</span> <span m='43620'>different</span> <span m='43930'>social</span> <span m='44200'>media</span> <span m='44450'>platforms.</span> <span m='45556'>And</span> <span m='46330'>once</span> <span m='46520'>we</span> <span m='46620'>decide</span> <span m='47160'>on</span> <span m='47820'>what</span> <span m='47990'>needs</span> <span m='48270'>to</span> <span m='48390'>be</span> <span m='48650'>communicated,</span> <span m='50000'>I</span> <span m='50270'>then</span> <span m='50750'>go</span> <span m='50990'>on</span> <span m='51410'>and I</span> <span m='51830'>design</span> <span m='52800'>a</span> <span m='52970'>nice-looking</span> <span m='53570'>template</span> <span m='54130'>that</span> <span m='54300'>can</span> <span m='54430'>be</span> <span m='54930'>posted on</span> <span m='55235'>the blog,</span> <span m='55540'>because</span> <span m='55885'>since</span> <span m='56230'>we</span> <span m='56380'>are</span> <span m='57120'>in</span> <span m='57230'>the</span> <span m='57310'>design</span> <span m='57770'>field,</span> <span m='58340'>everything</span> <span m='58730'>needs</span> <span m='58980'>to</span> <span m='59090'>have</span> <span m='59290'>a</span> <span m='59350'>nice</span> <span m='59620'>aesthetic.</span> <span m='59960'>It</span> <span m='60780'>needs</span> <span m='61000'>to</span> <span m='61090'>be</span> <span m='61220'>branded</span> <span m='63416'>by</span> <span m='63910'>Cavalier</span> <span m='64349'>standards.</span> <span m='65360'>So</span> <span m='66040'>I</span> <span m='66150'>definitely</span> <span m='66790'>follow</span> <span m='67940'>a</span> <span m='68350'>guideline</span> <span m='68940'>and</span> <span m='69060'>staying</span> <span m='69360'>within</span> <span m='69640'>the</span> <span m='69700'>brand.</span> </p><p><span m='70460'>So</span> <span m='71210'>I'm</span> <span m='71390'>still</span> <span m='71580'>a student</span> <span m='71770'>at the art</span> <span m='72160'>academy.</span> <span m='72710'>And I'm</span> <span m='73010'>studying</span> <span m='73490'>art</span> <span m='73680'>direction,</span> <span m='74160'>which</span> <span m='74370'>is</span> <span m='74490'>a</span> <span m='74530'>pretty</span> <span m='74810'>broad</span> <span m='76020'>major.</span> <span m='76850'>I</span> <span m='76910'>can</span> <span m='77070'>do</span> <span m='77230'>anything</span> <span m='77830'>from</span> <span m='78440'>advertising</span> <span m='79170'>to</span> <span m='79910'>fashion.</span> <span m='80530'>Basically,</span> <span m='81090'>it's</span> <span m='81240'>just</span> <span m='81430'>communication</span> <span m='82070'>design,</span> <span m='82910'>so</span> <span m='83420'>communicating</span> <span m='84060'>a</span> <span m='84120'>brand</span> <span m='85170'>artfully</span> <span m='85890'>and</span> <span m='86150'>effectively.</span> </p><p><span m='87130'>That</span> <span m='87320'>has</span> <span m='87460'>helped</span> <span m='87720'>me</span> <span m='87830'>in</span> <span m='87960'>this</span> <span m='88160'>job,</span> <span m='88530'>because</span> <span m='89580'>I</span> <span m='89690'>know</span> <span m='89860'>how</span> <span m='90060'>important</span> <span m='90370'>it is</span> <span m='90680'>to</span> <span m='90800'>communicate</span> <span m='91270'>a</span> <span m='91330'>brand</span> <span m='91640'>message.</span> <span m='91915'>And</span> <span m='92190'>with</span> <span m='92590'>social</span> <span m='93060'>media,</span> <span m='93420'>it's</span> <span m='93490'>so</span> <span m='93720'>important</span> <span m='94170'>that</span> <span m='94370'>you're</span> <span m='94460'>staying</span> <span m='95360'>on</span> <span m='95590'>brand</span> <span m='95880'>and</span> <span m='96170'>on</span> <span m='96450'>track.</span> <span m='97070'>And</span> <span m='97440'>it</span> <span m='97520'>also</span> <span m='97870'>helps,</span> <span m='98370'>because</span> <span m='98760'>I'm</span> <span m='98930'>meeting</span> <span m='99280'>so many</span> <span m='99700'>people</span> <span m='100030'>in</span> <span m='100160'>industry,</span> <span m='101470'>and</span> <span m='101730'>being</span> <span m='101940'>a</span> <span m='101980'>student,</span> <span m='102620'>and</span> <span m='102830'>using</span> <span m='103110'>that</span> <span m='103290'>to</span> <span m='103390'>your</span> <span m='103480'>advantage,</span> <span m='104500'>and</span> <span m='104700'>just</span> <span m='104860'>being</span> <span m='105050'>hungry,</span> <span m='105710'>and</span> <span m='106190'>networking.</span> <span m='107470'>It's</span> <span m='107660'>really</span> <span m='107870'>helped</span> <span m='108430'>with</span> <span m='108620'>my</span> <span m='109200'>school</span> <span m='109500'>career</span> <span m='109910'>and also</span> <span m='110230'>looking</span> <span m='110540'>forward</span> <span m='110900'>to</span> <span m='111680'>what</span> <span m='111960'>my</span> <span m='112220'>future</span> <span m='112520'>career</span> <span m='112912'>will be.</span> </p><p><span m='114090'>So</span> <span m='115010'>I</span> <span m='115330'>wish</span> <span m='115655'>that</span> <span m='115980'>I</span> <span m='116250'>knew</span> <span m='116500'>before</span> <span m='116820'>I</span> <span m='116890'>started</span> <span m='117200'>working</span> <span m='117560'>here</span> <span m='118040'>the</span> <span m='118160'>types</span> <span m='118900'>of</span> <span m='119280'>people</span> <span m='119600'>that I would</span> <span m='120010'>be</span> <span m='120260'>encountering.</span> <span m='121120'>And</span> <span m='121540'>since</span> <span m='121760'>we</span> <span m='121930'>are</span> <span m='122210'>a high-end</span> <span m='123520'>design</span> <span m='123890'>studio</span> <span m='124285'>and</span> <span m='124680'>show</span> <span m='124980'>room,</span> <span m='125390'>there</span> <span m='125700'>are</span> <span m='125720'>a</span> <span m='125810'>lot</span> <span m='126180'>of</span> <span m='126630'>very</span> <span m='126930'>classy</span> <span m='127410'>people</span> <span m='127800'>that</span> <span m='127940'>come</span> <span m='128180'>here</span> <span m='128900'>and</span> <span m='129229'>people</span> <span m='129789'>who</span> <span m='131190'>swipe</span> <span m='131530'>their</span> <span m='131630'>black</span> <span m='131970'>cards</span> <span m='132720'>and</span> <span m='133200'>buy</span> <span m='133390'>lots</span> <span m='133660'>of</span> <span m='133750'>really</span> <span m='133940'>nice</span> <span m='134300'>things.</span> <span m='134790'>And</span> <span m='135610'>I</span> <span m='135830'>wish</span> <span m='136220'>I had</span> <span m='136702'>known</span> <span m='137184'>that</span> <span m='137666'>before,</span> <span m='138150'>so I</span> <span m='138240'>could</span> <span m='138400'>have</span> <span m='138530'>worked</span> <span m='138760'>on</span> <span m='138840'>my</span> <span m='138930'>conversational</span> <span m='139730'>tone</span> <span m='140380'>with</span> <span m='140600'>that</span> <span m='141030'>demographic</span> <span m='141430'>of</span> <span m='141830'>people.</span> </p><p><span m='143030'>I</span> <span m='143100'>think</span> <span m='143810'>there's</span> <span m='144250'>definitely</span> <span m='144690'>a</span> <span m='144750'>way</span> <span m='144900'>to</span> <span m='145000'>speak</span> <span m='145430'>to</span> <span m='146230'>different</span> <span m='146500'>demographics</span> <span m='147170'>and</span> <span m='147270'>different</span> <span m='147550'>types</span> <span m='147800'>of</span> <span m='147880'>people.</span> <span m='148420'>And</span> <span m='148990'>that</span> <span m='149220'>was</span> <span m='149740'>one</span> <span m='150490'>type</span> <span m='151095'>of</span> <span m='151350'>group</span> <span m='151610'>that</span> <span m='151740'>I</span> <span m='151860'>am</span> <span m='152050'>not</span> <span m='152290'>very</span> <span m='152690'>well</span> <span m='152910'>versed</span> <span m='153340'>in</span> <span m='153720'>conversationally.</span> <span m='154560'>So</span> <span m='154700'>I</span> <span m='154780'>wish</span> <span m='155040'>that I</span> <span m='155190'>knew</span> <span m='155860'>that</span> <span m='156050'>before,</span> <span m='156540'>so</span> <span m='156700'>I</span> <span m='156770'>could have</span> <span m='157030'>practiced</span> <span m='157330'>that.</span> </p>","file":{"id":227228,"video_id":"2701166474001","name":"65102873","duration":158442,"thumbnail_url":null}});