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LAYOUT DESIGNER: Designing Layouts & Ads For Newspapers

About this video 

Jim is a layout designer for several newspapers. His typical day involves working with the sales team to compile the elements that he would need to build ads as well as creating layouts for the papers. In this video, Jim shows us an example of an ad that he is building and the process behind it.

Job Title: Layout Designer
Employer: Sonoma West Publishers

Job Summary: Desktop Publishers

Job Description

Desktop publishers use computer software to design page layouts for newspapers, books, brochures, and other items that will be printed or put online. They collect the text, graphics, and other materials they will need and then format them into a finished product.

On-the-Job Training

Short-term on-the-job training

Additional Info

Many employers prefer to hire workers who have experience in preparing layouts. This experience can sometimes substitute for formal education, such as a degree in graphic design.

Quick Facts

Average salary
Average salary
National Statistic Change Location
Confirm
$15,000 - $40,000
Projected job growth
Projected Job Growth
-20 to -10 percent
Typical schedule
Typical schedule
Part-time
Typical workplace
Typical workplace
Hospital / Clinic, Military, Indoor, Office
Personal qualities
Personal Qualities
Artistic, Detail oriented, Organizational skills, Technical skills, Verbal communication skills, Written communication skills

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P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='520'>Hi,</span> <span m='720'>I'm</span> <span m='1040'>Jim Schafer.</span> <span m='1940'>I</span> <span m='2240'>work</span> <span m='2480'>in</span> <span m='3590'>creative</span> <span m='4110'>services.</span> <span m='5180'>Other</span> <span m='5380'>people</span> <span m='5580'>would</span> <span m='5720'>call</span> <span m='5890'>it</span> <span m='5940'>production,</span> <span m='6580'>but</span> <span m='6800'>I</span> <span m='6880'>call</span> <span m='7130'>it</span> <span m='7190'>creative</span> <span m='7510'>services</span> <span m='8500'>to</span> <span m='8600'>feel</span> <span m='8830'>more</span> <span m='9020'>like</span> <span m='9140'>a</span> <span m='9270'>big</span> <span m='9360'>hot</span> <span m='9700'>shot.</span> <span m='11500'>I've</span> <span m='11620'>been</span> <span m='11750'>working</span> <span m='12010'>here</span> <span m='12230'>for</span> <span m='12860'>10</span> <span m='13100'>years</span> <span m='13450'>for</span> <span m='13800'>three</span> <span m='13980'>small</span> <span m='14240'>newspapers.</span> <span m='16170'>And</span> <span m='16800'>I</span> <span m='16950'>got</span> <span m='17200'>into</span> <span m='17470'>this</span> <span m='17730'>because,</span> <span m='18510'>when</span> <span m='18830'>I</span> <span m='18890'>was</span> <span m='19040'>a</span> <span m='19090'>kid,</span> <span m='19390'>I</span> <span m='19450'>was</span> <span m='20080'>artistic,</span> <span m='21340'>and</span> <span m='21950'>I</span> <span m='22430'>liked</span> <span m='22980'>to</span> <span m='23110'>put</span> <span m='23350'>things</span> <span m='23620'>in</span> <span m='23730'>order.</span> <span m='25390'>So,</span> <span m='25660'>layout</span> <span m='26230'>worked</span> <span m='26590'>out</span> <span m='26950'>great</span> <span m='27230'>for</span> <span m='27330'>me.</span> </p><p><span m='27640'>My</span> <span m='27840'>schooling</span> <span m='28330'>I</span> <span m='28400'>took</span> <span m='28650'>at</span> <span m='28810'>the</span> <span m='29610'>local</span> <span m='30010'>junior</span> <span m='30450'>college</span> <span m='30930'>here.</span> <span m='32060'>I took</span> <span m='32350'>everything in</span> <span m='32740'>graphics.</span> <span m='34370'>One</span> <span m='34580'>of</span> <span m='34650'>the</span> <span m='34760'>things</span> <span m='36170'>in</span> <span m='36290'>which</span> <span m='36500'>I</span> <span m='36610'>learned</span> <span m='36850'>a</span> <span m='36900'>lot</span> <span m='37180'>is</span> <span m='37470'>that</span> <span m='38320'>the</span> <span m='38470'>teacher</span> <span m='38800'>would go</span> <span m='38930'>around</span> <span m='39320'>and</span> <span m='40890'>look</span> <span m='41040'>at</span> <span m='41380'>how</span> <span m='41560'>everybody</span> <span m='41930'>was</span> <span m='42100'>doing</span> <span m='42300'>at</span> <span m='42410'>the</span> <span m='42520'>computer</span> <span m='42960'>consoles.</span> <span m='43340'>And</span> <span m='43720'>instead</span> <span m='44530'>of</span> <span m='44790'>me</span> <span m='45020'>waiting,</span> <span m='45510'>I</span> <span m='45630'>would</span> <span m='45790'>follow</span> <span m='46070'>her</span> <span m='46320'>around</span> <span m='46660'>and</span> <span m='46790'>see</span> <span m='46930'>what</span> <span m='47060'>all their</span> <span m='47380'>problems</span> <span m='47740'>were.</span> <span m='47910'>So,</span> <span m='48640'>exponentially,</span> <span m='49580'>I</span> <span m='49600'>learned</span> <span m='49870'>a</span> <span m='49920'>lot</span> <span m='50150'>more</span> <span m='50390'>by</span> <span m='50540'>seeing</span> <span m='50850'>what</span> <span m='50970'>other</span> <span m='51120'>people</span> <span m='51300'>were having</span> <span m='51740'>problems with.</span> </p><p><span m='52180'>A</span> <span m='52600'>typical</span> <span m='52910'>day</span> <span m='53090'>for</span> <span m='53250'>me</span> <span m='53630'>is</span> <span m='54540'>basically</span> <span m='54940'>putting</span> <span m='55220'>out</span> <span m='55320'>fires.</span> <span m='57010'>I</span> <span m='57120'>work</span> <span m='57370'>with</span> <span m='57470'>a</span> <span m='57530'>sales</span> <span m='57880'>team</span> <span m='58210'>that</span> <span m='58670'>gives</span> <span m='58880'>me</span> <span m='59530'>the</span> <span m='59810'>elements</span> <span m='60180'>that I</span> <span m='60290'>need</span> <span m='60610'>to build</span> <span m='60840'>ads.</span> <span m='61340'>I</span> <span m='61460'>also</span> <span m='61710'>do</span> <span m='61830'>layout,</span> <span m='62350'>so</span> <span m='62690'>I</span> <span m='62820'>do</span> <span m='63000'>help the</span> <span m='63360'>editors</span> <span m='63710'>here</span> <span m='63960'>to</span> <span m='64120'>do</span> <span m='64410'>some of</span> <span m='64780'>the layout</span> <span m='65239'>for</span> <span m='65700'>pages</span> <span m='66035'>and whatnot.</span> <span m='67430'>This</span> <span m='67800'>job,</span> <span m='68670'>when</span> <span m='68910'>I</span> <span m='68950'>first</span> <span m='69170'>started</span> <span m='69390'>out,</span> <span m='69570'>I</span> <span m='69650'>thought</span> <span m='69830'>it</span> <span m='69870'>was</span> <span m='69990'>just</span> <span m='70200'>going to be</span> <span m='70540'>dealing with</span> <span m='70880'>graphics,</span> <span m='71700'>but I've</span> <span m='72010'>overlapped</span> <span m='72445'>into</span> <span m='72880'>other</span> <span m='73930'>sections.</span> </p><p><span m='75060'>I</span> <span m='75150'>like</span> <span m='75410'>working</span> <span m='75720'>here</span> <span m='76040'>because</span> <span m='76460'>it's</span> <span m='77090'>kind</span> <span m='77330'>of</span> <span m='77420'>a</span> <span m='77470'>family.</span> <span m='78170'>A</span> <span m='78230'>dysfunctional</span> <span m='78880'>family-oriented</span> <span m='81140'>workplace.</span> <span m='84650'>So,</span> <span m='85300'>basically,</span> <span m='85730'>that's</span> <span m='86760'>what</span> <span m='86860'>I</span> <span m='86920'>do.</span> <span m='88755'>It</span> <span m='89080'>can</span> <span m='89180'>be</span> <span m='89410'>very</span> <span m='90780'>frantic</span> <span m='91260'>sometimes.</span> <span m='92000'>Like</span> <span m='92190'>I</span> <span m='92230'>said,</span> <span m='92760'>it's</span> <span m='93300'>a</span> <span m='93360'>multitask</span> <span m='93710'>thing.</span> <span m='95665'>Just</span> <span m='96030'>like</span> <span m='96470'>this</span> <span m='96700'>thing</span> <span m='96850'>right</span> <span m='97020'>here.</span> <span m='98360'>This</span> <span m='98900'>is</span> <span m='100540'>something</span> <span m='100950'>that</span> <span m='101110'>I</span> <span m='101200'>just</span> <span m='101500'>built.</span> <span m='101700'>This</span> <span m='101890'>is</span> <span m='101990'>the</span> <span m='102070'>cover</span> <span m='102480'>for</span> <span m='102760'>the</span> <span m='103050'>Healdsburg</span> <span m='103600'>Future</span> <span m='103900'>Farmers</span> <span m='104430'>Country</span> <span m='104780'>Fair,</span> <span m='105570'>and</span> <span m='105760'>their</span> <span m='105890'>theme</span> <span m='106310'>was</span> <span m='106490'>blue</span> <span m='106830'>jeans</span> <span m='107360'>and</span> <span m='107570'>country</span> <span m='107910'>dreams.</span> </p><p><span m='109240'>And</span> <span m='109470'>so</span> <span m='110240'>what</span> <span m='110520'>I</span> <span m='111060'>thought</span> <span m='111400'>of the</span> <span m='111520'>idea</span> <span m='111980'>is</span> <span m='112150'>to</span> <span m='112250'>find</span> <span m='112620'>some</span> <span m='112860'>kind</span> <span m='113170'>of</span> <span m='113420'>a</span> <span m='113620'>pattern</span> <span m='114530'>for</span> <span m='115190'>denim,</span> <span m='116450'>and</span> <span m='116590'>I</span> <span m='116650'>put</span> <span m='116870'>it</span> <span m='116980'>in</span> <span m='117160'>there,</span> <span m='117520'>and</span> <span m='117640'>it</span> <span m='117840'>turned</span> <span m='118100'>out</span> <span m='118190'>really</span> <span m='118400'>well.</span> <span m='119880'>So</span> <span m='119980'>you</span> <span m='120200'>can get</span> <span m='120610'>creative</span> <span m='120930'>that</span> <span m='121160'>way.</span> <span m='121360'>I</span> <span m='122420'>had</span> <span m='122550'>a</span> <span m='122570'>lot</span> <span m='122750'>of</span> <span m='122840'>fun</span> <span m='123210'>doing</span> <span m='123710'>this.</span> <span m='123820'>I'm building an</span> <span m='124250'>ad</span> <span m='124530'>right</span> <span m='124630'>here.</span> <span m='125270'>We</span> <span m='126030'>get</span> <span m='126190'>all</span> <span m='126390'>the</span> <span m='126470'>things</span> <span m='126750'>ready,</span> <span m='127560'>we</span> <span m='127760'>do</span> <span m='127880'>all</span> <span m='127990'>the</span> <span m='128090'>elements</span> <span m='128690'>that</span> <span m='129190'>get</span> <span m='129370'>things</span> <span m='130210'>ready</span> <span m='130419'>for the</span> <span m='130550'>paper.</span> <span m='131760'>And</span> <span m='132010'>then</span> <span m='133750'>it's</span> <span m='133920'>kind</span> <span m='134070'>of</span> <span m='134130'>satisfying</span> <span m='134395'>at</span> <span m='134660'>the end</span> <span m='135090'>when</span> <span m='135230'>you</span> <span m='135420'>put all</span> <span m='135700'>this</span> <span m='135880'>together.</span> </p><p><span m='137110'>I</span> <span m='137300'>would</span> <span m='137510'>recommend</span> <span m='138280'>anybody</span> <span m='138575'>that</span> <span m='138870'>wants</span> <span m='139060'>to</span> <span m='139110'>get</span> <span m='139250'>into</span> <span m='139510'>this</span> <span m='139780'>job</span> <span m='140280'>to</span> <span m='141080'>get</span> <span m='141250'>some</span> <span m='141380'>schooling.</span> <span m='141900'>And</span> <span m='142060'>you</span> <span m='142160'>can</span> <span m='142330'>get</span> <span m='142500'>that</span> <span m='144070'>just</span> <span m='144260'>about</span> <span m='144440'>anywhere,</span> <span m='144750'>even</span> <span m='144880'>at your</span> <span m='145270'>junior</span> <span m='145580'>college</span> <span m='145860'>if</span> <span m='146140'>you have</span> <span m='146200'>one nearby.</span> <span m='148140'>I</span> <span m='148280'>learned</span> <span m='148480'>a</span> <span m='148530'>lot</span> <span m='148760'>from</span> <span m='148800'>there.</span> <span m='149000'>And</span> <span m='149280'>you</span> <span m='149360'>should</span> <span m='149600'>learn</span> <span m='150080'>different</span> <span m='150310'>things</span> <span m='150460'>like</span> <span m='150630'>Photoshop,</span> <span m='151510'>and</span> <span m='151820'>layout</span> <span m='152130'>programs,</span> <span m='153240'>and</span> <span m='154960'>just</span> <span m='155200'>about</span> <span m='156650'>how</span> <span m='156900'>to</span> <span m='157080'>fix</span> <span m='157440'>computers</span> <span m='158050'>all</span> <span m='158210'>the</span> <span m='158300'>time.</span> </p><p><span m='158510'>Because</span> <span m='158760'>that's</span> <span m='158970'>half</span> <span m='159220'>the</span> <span m='159310'>job.</span> <span m='160190'>It's</span> <span m='160450'>a</span> <span m='160600'>very</span> <span m='160970'>multitasking</span> <span m='161970'>job,</span> <span m='162540'>so</span> <span m='162670'>if</span> <span m='162820'>you</span> <span m='163020'>can</span> <span m='163210'>do</span> <span m='163420'>that,</span> <span m='164200'>and</span> <span m='164640'>that</span> <span m='164890'>is</span> <span m='165050'>the job for</span> <span m='165380'>you.</span> <span m='165730'>One</span> <span m='165920'>thing</span> <span m='166090'>that</span> <span m='166280'>I</span> <span m='166420'>advise</span> <span m='166830'>to</span> <span m='167240'>anybody</span> <span m='167620'>that's</span> <span m='168710'>looking</span> <span m='169120'>to</span> <span m='169670'>get</span> <span m='169860'>into</span> <span m='170090'>this,</span> <span m='170370'>or any</span> <span m='170770'>job,</span> <span m='171220'>is</span> <span m='171570'>to</span> <span m='172040'>follow</span> <span m='172280'>your</span> <span m='172410'>bliss.</span> <span m='172870'>I'm</span> <span m='173340'>pretty</span> <span m='173500'>sure</span> <span m='173690'>you've</span> <span m='173810'>heard</span> <span m='174090'>that.</span> <span m='175310'>I</span> <span m='175500'>took</span> <span m='175680'>a</span> <span m='175750'>long</span> <span m='175990'>time</span> <span m='176230'>to</span> <span m='176280'>figure</span> <span m='176570'>out</span> <span m='176680'>what</span> <span m='176880'>I</span> <span m='176930'>wanted</span> <span m='177170'>to</span> <span m='177320'>do.</span> <span m='177920'>And</span> <span m='178180'>I</span> <span m='178280'>came</span> <span m='178480'>back</span> <span m='178680'>to</span> <span m='178770'>this</span> <span m='179010'>because</span> <span m='179340'>I</span> <span m='179490'>was</span> <span m='179770'>always</span> <span m='181330'>artistic,</span> <span m='182120'>and</span> <span m='182550'>this</span> <span m='182760'>just</span> <span m='183010'>flowed</span> <span m='183390'>into</span> <span m='183830'>something.</span> </p><p><span m='184510'>But I</span> <span m='184650'>fought</span> <span m='185180'>that</span> <span m='186140'>feeling</span> <span m='186490'>for</span> <span m='186670'>a</span> <span m='186710'>long</span> <span m='186970'>time.</span> <span m='187460'>And</span> <span m='188510'>when</span> <span m='188710'>I</span> <span m='188770'>finally</span> <span m='189130'>did</span> <span m='189450'>go</span> <span m='189610'>ahead</span> <span m='189820'>and</span> <span m='189930'>say,</span> <span m='190140'>I</span> <span m='190210'>wanted</span> <span m='190570'>to</span> <span m='190650'>do</span> <span m='190870'>this,</span> <span m='192090'>I</span> <span m='192220'>fell</span> <span m='192580'>into</span> <span m='192970'>it,</span> <span m='193210'>and</span> <span m='193440'>I</span> <span m='193510'>enjoy</span> <span m='193940'>my</span> <span m='194140'>job.</span> <span m='194560'>So,</span> <span m='195580'>just</span> <span m='196740'>think</span> <span m='196970'>about</span> <span m='197250'>what</span> <span m='197570'>really</span> <span m='197910'>turns</span> <span m='198280'>you</span> <span m='198470'>on,</span> <span m='199820'>and</span> <span m='200090'>then</span> <span m='201100'>work</span> <span m='202390'>to</span> <span m='202530'>go</span> <span m='202780'>towards</span> <span m='203180'>that.</span> <span m='203840'>Get</span> <span m='204430'>the</span> <span m='204700'>skills,</span> <span m='205160'>the</span> <span m='205240'>schooling,</span> <span m='205700'>or</span> <span m='205810'>whatever</span> <span m='206510'>like</span> <span m='206760'>that.</span> </p><p><span m='207630'>If</span> <span m='207760'>you</span> <span m='207870'>wait</span> <span m='208100'>too</span> <span m='208270'>long</span> <span m='209250'>and</span> <span m='209400'>drag</span> <span m='209710'>your</span> <span m='209800'>feet,</span> <span m='210750'>sometimes--</span> <span m='213030'>as</span> <span m='213460'>adults,</span> <span m='214510'>sometimes</span> <span m='215000'>we</span> <span m='215140'>don't</span> <span m='215290'>know</span> <span m='215410'>what</span> <span m='215580'>we</span> <span m='215780'>want to</span> <span m='216040'>do.</span> <span m='216960'>But</span> <span m='217160'>that's</span> <span m='217680'>my</span> <span m='217810'>advice</span> <span m='218210'>is</span> <span m='218910'>to</span> <span m='219370'>find</span> <span m='219530'>out</span> <span m='219610'>what</span> <span m='219880'>really</span> <span m='220120'>turns</span> <span m='220400'>you</span> <span m='220560'>on</span> <span m='220770'>and go</span> <span m='221070'>for it.</span> </p>","file":{"id":227223,"video_id":"2698772104001","name":"64845261","duration":221653,"thumbnail_url":null}});