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PRODUCTION COORDINATOR: On The Job Training In Graphic Design

About this video 

Ruby is a production coordinator for Sonoma West Publishers, which incorporates three newspapers. She received no education in graphic design and instead learned everything on the job. She is responsible for coordinating the scheduling of the ads and newspapers sections, building ads, and getting flyers to sales reps.

Job Title: Production Coordinator
Employer: Sonoma West Publishers

Job Summary: Graphic Designers

Job Description

Graphic designers combine art and technology to communicate ideas through images and the layout of web screens and printed pages. They may use a variety of design elements to achieve artistic or decorative effects. They develop the overall layout and production design for advertisements, brochures, magazines, and corporate reports.

On-the-Job Training


Additional Info

In 2010, about 29 percent of graphic designers were self-employed. Graphic designers who are self-employed may need to adjust their workday to meet with clients in the evenings or on weekends. In addition, they may spend some of their time looking for new projects or competing with other designers for contracts.

Quick Facts

Average salary
Average salary
National Statistic Change Location
$25,000 - $75,000
Projected job growth
Projected Job Growth
10 to 20 percent
Typical schedule
Typical schedule
Full-time, Flexible
Typical workplace
Typical workplace
Indoor, Office, Home
Personal qualities
Personal Qualities
Artistic, Creativity, Teamwork, Detail oriented

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P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='170'>I'm</span> <span m='320'>Ruby,</span> <span m='920'>I'm a</span> <span m='1270'>production</span> <span m='1730'>coordinator</span> <span m='2470'>for</span> <span m='2745'>Sonoma West</span> <span m='3140'>Publishers,</span> <span m='4790'>three</span> <span m='5040'>newspapers,</span> <span m='5880'>The</span> <span m='6260'>Hillsbrook</span> <span m='6430'>Tribune,</span> <span m='6940'>the</span> <span m='7210'>Windsor Times,</span> <span m='7410'>and</span> <span m='7540'>Sonoma West</span> <span m='8210'>Times and News.</span> <span m='10050'>I</span> <span m='10770'>don't</span> <span m='11090'>have</span> <span m='11430'>any</span> <span m='12450'>education</span> <span m='13070'>for</span> <span m='13280'>graphics</span> <span m='13750'>design.</span> <span m='14480'>I've</span> <span m='14810'>learned</span> <span m='15615'>OJT,</span> <span m='16590'>On</span> <span m='16750'>The</span> <span m='16830'>Job</span> <span m='17110'>training.</span> <span m='18890'>I've</span> <span m='19180'>been</span> <span m='19670'>employed</span> <span m='20030'>here</span> <span m='20460'>for</span> <span m='20650'>20</span> <span m='21050'>years.</span> <span m='22550'>I</span> <span m='22620'>started</span> <span m='23130'>out</span> <span m='23480'>typesetting</span> <span m='24440'>legal</span> <span m='24930'>notices,</span> <span m='26050'>and</span> <span m='26290'>then</span> <span m='26720'>moved</span> <span m='26870'>onto</span> <span m='27090'>graphics</span> <span m='28460'>production,</span> <span m='30120'>doing</span> <span m='30850'>ads,</span> <span m='31135'>building</span> <span m='31420'>the</span> <span m='31530'>ads</span> <span m='32159'>for</span> <span m='32270'>clients.</span> </p><p><span m='33840'>I</span> <span m='34480'>also</span> <span m='34900'>help</span> <span m='35710'>get</span> <span m='35985'>the</span> <span m='36260'>flyers</span> <span m='36750'>ready</span> <span m='36990'>for</span> <span m='37150'>the</span> <span m='37280'>sales</span> <span m='37720'>reps,</span> <span m='38550'>salespeople.</span> <span m='40690'>Coordinate,</span> <span m='41920'>making</span> <span m='42110'>sure</span> <span m='42370'>that</span> <span m='42500'>special</span> <span m='42860'>sections</span> <span m='43500'>are</span> <span m='43740'>proceeding</span> <span m='44920'>according</span> <span m='45290'>to</span> <span m='45390'>schedule</span> <span m='46790'>as</span> <span m='46910'>best</span> <span m='47150'>as</span> <span m='47260'>possible,</span> <span m='48470'>because</span> <span m='48680'>it</span> <span m='48760'>does</span> <span m='49000'>change.</span> <span m='52510'>I</span> <span m='53010'>type</span> <span m='53270'>set</span> <span m='53650'>legal</span> <span m='54070'>notices,</span> <span m='55350'>build</span> <span m='55710'>ads.</span> <span m='57292'>Right</span> <span m='57700'>now</span> <span m='57970'>we're</span> <span m='58080'>working</span> <span m='58570'>on</span> <span m='58750'>some</span> <span m='58920'>special</span> <span m='59370'>sections,</span> <span m='60110'>so</span> <span m='60420'>there's</span> <span m='60730'>a</span> <span m='60800'>little</span> <span m='60980'>bit</span> <span m='61350'>extra</span> <span m='61670'>work.</span> <span m='62540'>For</span> <span m='62740'>anyone</span> <span m='63220'>wanting</span> <span m='63570'>to</span> <span m='63680'>go</span> <span m='63940'>into</span> <span m='64599'>production,</span> <span m='65640'>designing</span> <span m='66280'>ads</span> <span m='66610'>and</span> <span m='66700'>stuff,</span> <span m='67870'>get</span> <span m='68260'>some</span> <span m='68620'>education</span> <span m='69290'>for it.</span> </p>","file":{"id":227218,"video_id":"2701142657001","name":"64825582","duration":69760,"thumbnail_url":null}});