Tags:

SALES MANAGER: You Need Work Experience To Make You Marketable

About this video 

This sales manager for a Hispanic radio station spends her typical day finding prospective clients whose markets cross with that of the radio station's. She tells us that a key decision in her career was doing several internships in college because just a degree no longer makes you marketable. She loves working in media, and she tells us that it is important to believe in the product that you are selling.

Degree: International Business - Marketing
Job Title: Sales Manager

Job Summary: Sales Managers

Job Description

Sales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for the organization's sales representatives.

Sales managers typically do the following:

-Oversee regional and local sales managers and their staffs.
-Resolve customer complaints regarding sales and service.
-Prepare budgets and approve budget expenditures.
-Monitor customer preferences to determine the focus of sales efforts.
-Analyze sales statistics.
-Project sales and determine the profitability of products and services.
-Determine discount rates or special pricing plans.
-Plan and coordinate training programs for sales staff.

Sales managers’ responsibilities vary with the size of the organization they work for. Most sales managers direct the distribution of goods and services by assigning sales territories, setting sales goals, and establishing training programs for the organization’s sales representatives.

On-the-Job Training

Some early on the job training can be expected.

Additional Info

Sales managers have a lot of responsibility, and the position can be stressful. Many sales managers travel to national, regional, and local offices and to dealers’ and distributors’ offices.

Quick Facts

Average salary
Average salary
National Statistic Change Location
Confirm
$50,000 - $165,000
Projected job growth
Projected Job Growth
10 to 14 percent
Typical schedule
Typical schedule
Full-time
Typical workplace
Typical workplace
Indoor, Office
Personal qualities
Personal Qualities
Analytical skills, Leadership ability, People skills, Verbal communication skills, Networking, Teamwork
P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='0'>I'm</span> <span m='410'>a</span> <span m='500'>local</span> <span m='810'>sales</span> <span m='1090'>manager</span> <span m='1820'>at</span> <span m='2080'>a</span> <span m='2280'>Hispanic</span> <span m='2780'>FM</span> <span m='3030'>radio</span> <span m='3320'>station</span> <span m='3780'>in</span> <span m='3920'>central</span> <span m='4280'>Florida,</span> <span m='5810'>and</span> <span m='7190'>what</span> <span m='7540'>I</span> <span m='7640'>do</span> <span m='8140'>on</span> <span m='8270'>a</span> <span m='8340'>day-to-day</span> <span m='8870'>basis</span> <span m='9520'>is</span> <span m='10230'>I</span> <span m='11060'>prospect</span> <span m='11790'>clients</span> <span m='12580'>that</span> <span m='13320'>want</span> <span m='13660'>to</span> <span m='13820'>tap</span> <span m='14120'>into</span> <span m='14310'>the</span> <span m='14400'>Hispanic</span> <span m='14850'>market,</span> <span m='15710'>that</span> <span m='15880'>want</span> <span m='16190'>to</span> <span m='16270'>go</span> <span m='16500'>ahead</span> <span m='16790'>and</span> <span m='16900'>basically</span> <span m='17410'>place</span> <span m='17690'>a</span> <span m='17790'>welcome</span> <span m='18270'>mat</span> <span m='18950'>to</span> <span m='19050'>welcome</span> <span m='19420'>Hispanic</span> <span m='20380'>consumers.</span> <span m='21570'>We</span> <span m='24900'>try</span> <span m='25030'>to</span> <span m='25110'>find</span> <span m='25360'>the</span> <span m='25440'>best</span> <span m='25740'>match</span> <span m='26080'>between</span> <span m='26600'>our</span> <span m='26810'>platform</span> <span m='27820'>and</span> <span m='28080'>our</span> <span m='28200'>clients'</span> <span m='28570'>expectations,</span> <span m='30750'>and</span> <span m='30940'>do</span> <span m='31200'>we</span> <span m='31390'>do</span> <span m='31560'>that</span> <span m='31850'>through</span> <span m='32500'>integrated</span> <span m='33090'>marketing</span> <span m='33510'>campaigns</span> <span m='34040'>that</span> <span m='34150'>encompass</span> <span m='34750'>not</span> <span m='34890'>only</span> <span m='35520'>on-air</span> <span m='36010'>elements,</span> <span m='36480'>but</span> <span m='36620'>multimedia</span> <span m='37200'>elements</span> <span m='37650'>as</span> <span m='37840'>well.</span> </p><p><span m='37960'>I</span> <span m='38330'>went</span> <span m='38600'>to</span> <span m='39000'>college</span> <span m='39620'>at</span> <span m='39750'>the</span> <span m='39840'>University</span> <span m='40310'>of</span> <span m='40400'>Texas-Pan</span> <span m='40890'>American.</span> <span m='42000'>I</span> <span m='42370'>am</span> <span m='42930'>an</span> <span m='43250'>international</span> <span m='43950'>business</span> <span m='45270'>major</span> <span m='45820'>with</span> <span m='45980'>a</span> <span m='46030'>concentration</span> <span m='46670'>in</span> <span m='46780'>marketing,</span> <span m='47840'>and</span> <span m='48850'>I</span> <span m='48960'>went</span> <span m='49140'>to</span> <span m='49210'>college</span> <span m='50150'>in</span> <span m='50300'>the</span> <span m='50400'>valley</span> <span m='50870'>of</span> <span m='50980'>Texas.</span> <span m='51570'>So</span> <span m='52610'>I'm</span> <span m='52760'>a</span> <span m='52820'>Mexican</span> <span m='53450'>national,</span> <span m='54280'>born</span> <span m='54530'>and</span> <span m='54590'>raised</span> <span m='54910'>in</span> <span m='54970'>Mexico.</span> </p><p><span m='56010'>And</span> <span m='56380'>that</span> <span m='56700'>prior</span> <span m='56980'>to</span> <span m='57080'>graduation,</span> <span m='57980'>I</span> <span m='58060'>would</span> <span m='58260'>say</span> <span m='58760'>one</span> <span m='59090'>of</span> <span m='59120'>the</span> <span m='59210'>best</span> <span m='59560'>things</span> <span m='60660'>that</span> <span m='60910'>I</span> <span m='61020'>did</span> <span m='61460'>and</span> <span m='61570'>that</span> <span m='61690'>I</span> <span m='61820'>strongly</span> <span m='62230'>recommend</span> <span m='62730'>to</span> <span m='62860'>anybody</span> <span m='63770'>who</span> <span m='64000'>wants</span> <span m='64280'>to</span> <span m='64430'>tap</span> <span m='64780'>into</span> <span m='65069'>the</span> <span m='65220'>professional</span> <span m='65830'>field</span> <span m='66270'>is</span> <span m='66830'>I</span> <span m='66940'>took</span> <span m='67150'>advantage</span> <span m='67510'>of</span> <span m='67640'>three</span> <span m='67900'>internships</span> <span m='68860'>prior</span> <span m='69240'>to</span> <span m='69360'>graduation</span> <span m='69950'>while</span> <span m='70120'>I</span> <span m='70200'>was</span> <span m='70370'>in</span> <span m='70470'>college.</span> <span m='71280'>Two</span> <span m='71490'>of</span> <span m='71590'>them</span> <span m='71790'>are</span> <span m='71900'>paid,</span> <span m='72410'>and</span> <span m='72540'>they</span> <span m='72610'>were</span> <span m='72790'>amazing.</span> <span m='73400'>I</span> <span m='73490'>did</span> <span m='73700'>one</span> <span m='73910'>with</span> <span m='74790'>the</span> <span m='74910'>college</span> <span m='75350'>program</span> <span m='75770'>at</span> <span m='75850'>Walt Disney</span> <span m='76350'>World,</span> <span m='77160'>and</span> <span m='77280'>I</span> <span m='77380'>also</span> <span m='77680'>did</span> <span m='77940'>one</span> <span m='78660'>for</span> <span m='78990'>Ford</span> <span m='79290'>Motor</span> <span m='79570'>Company,</span> <span m='80680'>and</span> <span m='81640'>the</span> <span m='81770'>third</span> <span m='82030'>one</span> <span m='82190'>I</span> <span m='82270'>did</span> <span m='82450'>for</span> <span m='82580'>the</span> <span m='82680'>career</span> <span m='83070'>placement</span> <span m='83490'>services</span> <span m='84020'>at</span> <span m='84150'>my</span> <span m='84480'>own</span> <span m='85230'>university.</span> </p><p><span m='86680'>And</span> <span m='86860'>that</span> <span m='87140'>truly</span> <span m='87380'>provided</span> <span m='87860'>me</span> <span m='88100'>with</span> <span m='89290'>the</span> <span m='89380'>experience</span> <span m='90300'>that</span> <span m='91040'>all</span> <span m='91360'>candidates</span> <span m='92080'>about</span> <span m='92370'>to</span> <span m='92450'>graduate</span> <span m='93270'>should</span> <span m='93350'>have</span> <span m='93850'>in</span> <span m='94020'>order</span> <span m='94250'>to</span> <span m='94380'>be</span> <span m='94510'>marketable.</span> <span m='95560'>And</span> <span m='95710'>I</span> <span m='95790'>know</span> <span m='96110'>that</span> <span m='96730'>going</span> <span m='96990'>to</span> <span m='97130'>school</span> <span m='97440'>full</span> <span m='97670'>time</span> <span m='98150'>and</span> <span m='98340'>possibly</span> <span m='98790'>having</span> <span m='99070'>a</span> <span m='99150'>job,</span> <span m='99500'>which</span> <span m='99690'>I</span> <span m='99770'>had,</span> <span m='100920'>is</span> <span m='101310'>very</span> <span m='101560'>difficult.</span> <span m='101820'>It's</span> <span m='102080'>very</span> <span m='102310'>challenging.</span> <span m='103230'>But</span> <span m='103340'>if</span> <span m='103570'>there's</span> <span m='103950'>one</span> <span m='104260'>advice</span> <span m='104540'>that</span> <span m='104650'>I</span> <span m='104710'>can</span> <span m='105150'>give</span> <span m='105500'>to</span> <span m='105660'>all</span> <span m='105840'>students</span> <span m='106300'>out</span> <span m='106500'>there</span> <span m='106810'>is</span> <span m='107650'>that</span> <span m='107970'>the</span> <span m='108370'>efforts</span> <span m='108680'>that</span> <span m='108850'>you</span> <span m='108970'>do</span> <span m='109210'>now,</span> <span m='109690'>all</span> <span m='109860'>those</span> <span m='110070'>sacrifices,</span> <span m='110860'>all</span> <span m='111000'>those</span> <span m='111270'>parties</span> <span m='111670'>that</span> <span m='111770'>you're</span> <span m='111910'>not</span> <span m='112070'>going</span> <span m='112170'>to</span> <span m='112220'>go,</span> <span m='112920'>it's</span> <span m='113120'>only</span> <span m='113300'>going</span> <span m='113420'>to</span> <span m='113490'>pay</span> <span m='113690'>off</span> <span m='113850'>in</span> <span m='113950'>the</span> <span m='114050'>long</span> <span m='114290'>run</span> <span m='114540'>by</span> <span m='114690'>you</span> <span m='114900'>been</span> <span m='115140'>able</span> <span m='115880'>to</span> <span m='116070'>truly</span> <span m='116500'>secure</span> <span m='117730'>your</span> <span m='118410'>way</span> <span m='118840'>into</span> <span m='119520'>the</span> <span m='119640'>professional</span> <span m='120280'>fields.</span> <span m='120720'>Because</span> <span m='121690'>nowadays,</span> <span m='122970'>you</span> <span m='123280'>with</span> <span m='123440'>a</span> <span m='123480'>great</span> <span m='123720'>degree,</span> <span m='124220'>but</span> <span m='124380'>without</span> <span m='124920'>some</span> <span m='125250'>type</span> <span m='125460'>of</span> <span m='125610'>experience,</span> <span m='126730'>doesn't</span> <span m='127090'>make</span> <span m='127300'>you</span> <span m='127540'>as</span> <span m='127930'>marketable</span> <span m='128780'>as</span> <span m='129400'>you</span> <span m='129570'>should.</span> </p><p><span m='131200'>And</span> <span m='131940'>I've</span> <span m='132020'>been</span> <span m='132180'>working</span> <span m='132470'>in</span> <span m='132540'>radio</span> <span m='132800'>since</span> <span m='133030'>I</span> <span m='133090'>was</span> <span m='133290'>15,</span> <span m='134190'>so</span> <span m='135100'>I</span> <span m='135230'>have</span> <span m='135410'>a</span> <span m='135470'>true</span> <span m='135660'>passion</span> <span m='136070'>for</span> <span m='136230'>media.</span> <span m='137020'>I've</span> <span m='137210'>also</span> <span m='137460'>worked</span> <span m='137790'>for</span> <span m='138250'>a</span> <span m='138320'>newspaper,</span> <span m='139400'>a</span> <span m='139570'>TV</span> <span m='139890'>station.</span> <span m='141730'>So</span> <span m='142610'>I</span> <span m='142740'>love</span> <span m='143380'>the</span> <span m='143860'>media</span> <span m='144290'>environment,</span> <span m='144920'>which</span> <span m='145150'>I</span> <span m='145300'>believe</span> <span m='146090'>helps</span> <span m='146450'>me</span> <span m='146710'>have</span> <span m='146970'>a</span> <span m='147050'>more</span> <span m='147600'>personal</span> <span m='148210'>attachment</span> <span m='148840'>to</span> <span m='148970'>what</span> <span m='149170'>I</span> <span m='149260'>sell.</span> <span m='149890'>And</span> <span m='150270'>believing</span> <span m='150710'>in</span> <span m='150780'>your</span> <span m='150950'>product</span> <span m='152520'>is</span> <span m='152890'>the</span> <span m='152970'>beginning</span> <span m='153380'>of</span> <span m='153500'>a</span> <span m='153550'>sales</span> <span m='153860'>career,</span> <span m='154260'>I</span> <span m='154320'>believe.</span> <span m='155160'>So</span> <span m='155420'>I</span> <span m='155530'>love</span> <span m='156260'>KQ</span> <span m='156740'>and</span> <span m='156900'>what</span> <span m='157040'>we</span> <span m='157160'>represent,</span> <span m='157890'>because</span> <span m='158190'>we</span> <span m='158340'>are</span> <span m='159000'>advocating</span> <span m='159620'>for</span> <span m='159770'>the</span> <span m='159860'>potential</span> <span m='160370'>of</span> <span m='160480'>the</span> <span m='160560'>Hispanic</span> <span m='160980'>community</span> <span m='161470'>out</span> <span m='161700'>there.</span> </p><p><span m='161930'>Just</span> <span m='162110'>like</span> <span m='162290'>any</span> <span m='162450'>career,</span> <span m='162950'>it</span> <span m='163360'>is</span> <span m='163650'>challenging.</span> <span m='164880'>Nothing</span> <span m='165380'>good</span> <span m='165600'>in</span> <span m='165710'>life</span> <span m='166300'>ever</span> <span m='166520'>comes</span> <span m='166900'>easy.</span> <span m='167746'>And</span> <span m='170868'>I</span> <span m='171320'>believe</span> <span m='172110'>that</span> <span m='172260'>the</span> <span m='172330'>best</span> <span m='172690'>thing</span> <span m='172940'>for</span> <span m='173790'>any</span> <span m='173990'>professional</span> <span m='175490'>in</span> <span m='175640'>the</span> <span m='175740'>making--</span> <span m='176310'>because</span> <span m='176790'>I'm</span> <span m='177070'>still</span> <span m='177210'>learning,</span> <span m='178040'>I</span> <span m='178130'>have</span> <span m='178290'>a</span> <span m='178330'>lot</span> <span m='178530'>to</span> <span m='178600'>learn</span> <span m='178860'>yet--</span> <span m='179720'>is</span> <span m='180160'>that</span> <span m='181223'>if</span> <span m='182030'>the</span> <span m='182170'>path</span> <span m='182720'>that</span> <span m='182830'>you're</span> <span m='183000'>taking</span> <span m='183860'>is</span> <span m='184120'>challenging,</span> <span m='185460'>that</span> <span m='185640'>probably</span> <span m='186090'>means</span> <span m='186460'>that you're</span> <span m='186630'>going</span> <span m='187150'>in</span> <span m='187230'>the</span> <span m='187340'>right</span> <span m='187530'>direction.</span> <span m='188375'>If</span> <span m='188780'>at</span> <span m='188960'>some</span> <span m='189170'>point</span> <span m='189490'>in</span> <span m='189690'>your</span> <span m='189890'>career</span> <span m='190220'>move</span> <span m='190580'>seems</span> <span m='190920'>too</span> <span m='191100'>easy,</span> <span m='192920'>maybe</span> <span m='193150'>you</span> <span m='193250'>want</span> <span m='193380'>to</span> <span m='193470'>rethink</span> <span m='193890'>again.</span> </p><p><span m='196180'>And</span> <span m='197300'>never</span> <span m='197710'>choose</span> <span m='198610'>a</span> <span m='198710'>career</span> <span m='199130'>based</span> <span m='199510'>on</span> <span m='199590'>the</span> <span m='199680'>income</span> <span m='200000'>potential</span> <span m='200640'>because</span> <span m='201980'>what</span> <span m='202280'>will</span> <span m='202460'>make</span> <span m='202770'>you</span> <span m='204130'>develop</span> <span m='204415'>the</span> <span m='204700'>income</span> <span m='205010'>potential</span> <span m='205640'>of</span> <span m='205850'>any</span> <span m='206140'>opportunity</span> <span m='206770'>out</span> <span m='207000'>there</span> <span m='207760'>is</span> <span m='208300'>your</span> <span m='208540'>passion</span> <span m='208970'>and</span> <span m='209090'>willingness</span> <span m='209680'>to</span> <span m='209810'>develop</span> <span m='210300'>it and</span> <span m='210550'>take</span> <span m='210770'>full</span> <span m='211020'>advantage</span> <span m='211440'>of</span> <span m='211550'>it.</span> <span m='212390'>And</span> <span m='212570'>I</span> <span m='212650'>believe</span> <span m='213450'>that</span> <span m='215130'>when</span> <span m='216280'>you</span> <span m='216470'>truly</span> <span m='216890'>have</span> <span m='217130'>a</span> <span m='217190'>skill,</span> <span m='219090'>and</span> <span m='219290'>you</span> <span m='219470'>apply</span> <span m='219850'>it</span> <span m='220010'>with</span> <span m='220180'>devotion</span> <span m='220860'>and</span> <span m='221020'>effort</span> <span m='221630'>and</span> <span m='223000'>willingness,</span> <span m='224420'>there</span> <span m='224710'>will</span> <span m='225150'>always</span> <span m='225730'>be</span> <span m='225880'>the</span> <span m='226000'>potential</span> <span m='226560'>of</span> <span m='226740'>making</span> <span m='227120'>a</span> <span m='227160'>very</span> <span m='227460'>decent</span> <span m='227860'>living</span> <span m='228220'>off</span> <span m='228400'>of</span> <span m='228560'>that</span> <span m='228760'>skill</span> <span m='229120'>that</span> <span m='229290'>you</span> <span m='229370'>have.</span> </p>","file":{"id":208192,"video_id":"2701141335001","name":"63922033","duration":229958,"thumbnail_url":null}});